Traveling Saudi family on mission to change perception of the Kingdom

The family produced and gave away 700 postcards showing local scenes and the country’s major tourist attractions. (Supplied)
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Updated 26 August 2021
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Traveling Saudi family on mission to change perception of the Kingdom

  • Al-Rifai, his wife, and daughter create unique postcards that feature prominent sites from around the Kingdom

JEDDAH: As Saudi Arabia’s tourism sector aims to attract 100 million visitors annually, a Saudi man, his wife and their daughter are trying to boost the country’s tourism profile locally and internationally.
The family has always been fascinated with tourism in their homeland and launched an initiative in 2019 to change perceptions about their country. They create unique postcards that feature the most prominent sites in the Kingdom under the slogan “Saudi Arabia is not only sand and desert.”
“We are an extremely adventurous family that wants to show the world how Saudi Arabia looks on a simple, old-fashioned, but still effective, postcard,” said Bandar Al-Rifai, 45, who works in incident and change management.
“The postcards feature photos we took while visiting each place in our beloved country as we want to change the stereotype about Saudi Arabia.”

The postcard project is a family affair as Al-Rifai is joined by his wife Shuaa, 39, a freelance interior designer, and their seven-year-old daughter, Farrah.
To document their journey, every family member has specific roles. Al-Rifai is the leader while Shoaa is the navigator, cook, and designer. Farrah is the model, who also handles the camera, cellphone drone and reads the booklets about the different places they visit.
The finished product can be viewed on the family’s Instagram account, Traveler Crews.
Their motivation to explore the beauty of their homeland was prompted when a friend praised them for their world travels but then asked if they had anything to share about Saudi Arabia.
It was at that moment when Al-Rifai paused to think. For a well-traveled person with zero knowledge about his own country, the question motivated him to look inward and launch a tourism mission that will benefit the Kingdom.
“I work with an international company and there was an expat colleague who referenced Saudi Arabia as a ‘sandpit,’” Al-Rifai said. “It gave me the power to change this even if it was a small thing like a picture or a video. Then we ended up with postcards.”

Explaining why they chose postcards, Al-Rifai told Arab News: “It helps you stand out from the crowd. Back in the late 1800s and early 1900s, everyone was sending postcards. Not only did postcards serve as an easy way to communicate with someone, but they were also fun to collect.”
To bring attention to the beauty of Saudi Arabia, Al-Rifai and his family, originally from Jeddah and now living in Riyadh, set out to discover all of the country’s famous monuments.
Al-Rifai said the project includes a large number of different sites from around the country that include the ancient city of Mada’in Saleh, Farasan Island, Al-Soudah, Al-Shaq Great Canyon, Rijal Almaa village, Umm Jarsan Cave, Wadi Al-Disah, Jabal Al-Qadr volcanic mountain, and more.
“Many people do not know about the existence of volcanoes in Saudi Arabia,” he said. “There are more than 2,000 dormant volcanoes, three of which are semi-active.”
Their family’s favorite expedition so far started at the end of January and ran through mid-March. 

“It included the whole west south, west and west north of Saudi Arabia,” Al-Rifai said.
“Plus, I was a marshall for the 2021 Diriyah E-Prix for the third time and, Inshallah, will do the same for December’s Saudi Arabian Grand Prix.”
They produced and gave away 700 postcards showing local scenes and the country’s major tourist attractions during the trip.
“We received many requests to host people who received our postcards,” Al-Rifai said. “If they come to Saudi Arabia, they ask for help with directions on how to visit what they saw on our cards in person.”


Saudi king, crown prince offer condolences to UAE president on key official’s death

Updated 02 May 2024
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Saudi king, crown prince offer condolences to UAE president on key official’s death

RIYADH: Saudi Arabia's King Salman and Crown Prince Mohammed bin Salman on Thursday offered condolences to the ruler of the United Arab Emirates on the death of a key official and a member of the royal family, the Saudi Press Agency reported. 

In a cable to Sheikh Mohammed bin Zayed Al Nahyan, the UAE president, King Salman expressed "our deepest and sincere condolences" on the death of Sheikh Tahnoun bin Mohammed Al Nahyan, Abu Dhabi’s ruler representative in Al Ain, who died on May 1, 2024.

Crown Prince Mohammed bin Salman expressed "my warmest and most sincere condolences" in a separate cable to the UAE leader, the SPA said.
 


French creatives bring enchanting art experience to Jeddah

Updated 01 May 2024
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French creatives bring enchanting art experience to Jeddah

  • For ‘ETH3R,’ Paul Marlier translates dancer Jeanne Morel’s graceful movements into digital art

JEDDAH: Artist Paul Marlier and dancer Jeanne Morel have brought an interactive digital art display dubbed “ETH3R” to Jeddah’s cultural hub, Hayy Jameel.

The French creatives feature immersive artworks generated using the biometric data of Morel captured during her movement in extreme environments — including in zero-gravity.

The unique blend of technology and creativity has captivated audiences with its perspectives on reality, and contrasts with the often mundane nature of daily life.

In an interview with Arab News, Marlier spoke about the creative process behind their digital artwork. He also highlighted the production of artworks inspired by the human and scientific data he had gathered.

“It is a real pleasure to be here, particularly in Hayy Jameel, where we blend art and science to create a sensory experience like no other,” he said. “It represents the DNA imprint of the world — the dance of our souls.” 

He added: “ETH3R encompasses paintings and dynamic installations derived from the biometric data of my wife, Jeanne Morel, who dances in diverse and extreme environments, from beneath the ocean depths to high-altitude astronaut training.”

Marlier has amalgamated this scientific data regarding human physiology with other information, including air quality, satellite imagery, and even facts from the Red Sea. “These artworks serve as emotional imprints, reminiscent of moments of grace. It’s truly a collaborative effort.”

Explaining the process, he added: “With Jeanne as the catalyst, adorned with sensors akin to a paintbrush, her dance emotions are translated through code into the digital art seen in the paintings. We explore themes of fragility, spirituality, and the inherent unity between humans and nature — the universal dance.”

“We approach data not as mere codification, but as sensations, enabling us to specify and share the experience. By capturing a wealth of information from this singular dancer, we endeavor to materialize the essence of grace,” Marlier said.

Morel added: “Dance is the way to express your deepest emotions, sometimes simpler than words.”

“Dance is the allegory of life. It allows me to stay alive, connected to the movements of the world. Our bodies are constantly dancing, moving, on this earth which itself dances around the sun and remains in balance thanks to gravity,” she added.

Of their first visit to the Kingdom, Marlier said: “The people are absolutely welcoming here. And spirituality and poetry are so present.”

Morel added: “We admire the spirituality and also the open-mindedness of this country regarding art and especially digital art.”

Waleed Harthi, an art enthusiast, said: “Witnessing art that exceeds boundaries was a mesmerizing journey, captivating our senses and sparking wonder at the fusion of art and technology. The live demonstration and dance were incredibly relaxing and offered a serene escape to some other imaginary world.”

The exhibition runs until May 11.


Saudi FM discusses developments in Sudan with army chief, RSF leader

Updated 01 May 2024
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Saudi FM discusses developments in Sudan with army chief, RSF leader

  • During the separate calls, the latest developments in the situation in Sudan and their repercussions on the Sudanese people were discussed

RIYADH: Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan spoke with Sudan’s Sovereign Council Chief General Abdel Fattah Al-Burhan and the leader of Sudanese paramilitary Rapid Support Forces Mohamed Hamdan Dagalo on Wednesday.

During the separate calls, the latest developments in the situation in Sudan and their repercussions on the Sudanese people were discussed, Saudi Press Agency reported. 

Prince Faisal stressed the importance of working to protect Sudan and its people from further destruction and preventing the worsening of the humanitarian conditions there.

The minister also said it was important to prioritise the interests of the Sudanese people and stop the fighting to protect state institutions and bring about safety in Sudan.


Farasan Island celebrates 20th Hareed Fishing Festival

Updated 01 May 2024
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Farasan Island celebrates 20th Hareed Fishing Festival

  • Event showcases tourist activities such as parasailing, traditional folk dances

RIYADH: Fishermen from the Jazan region have started preparing for the 20th Hareed Fishing Festival, which begins on Thursday.

The festival, which takes place on Farasan Island and lasts for two days, celebrates the fishing of parrotfish, otherwise known as hareed.

It showcases various tourist activities such as parasailing, traditional folk dances, and competitions for catching the fish, which is difficult due to their survival instinct which leads them to hide by corals.

Hareed are traditionally caught close to the shore in nets. The brightly colored fish come in different sizes and change color as they grow, the color varying according to their sex. They are considered parrot-like as they have teeth that they use to scrape food off coral reefs.

The fishing season varies across the region’s waters. In the past, the people of Farasan celebrated the event by visiting newlywed brides wearing traditional dress, while women and children joined in the festivities at her home.

Visitors to the festival will also get the chance to explore the heritage sites in Farasan, which include Wadi Matar, Al-Qassar village and Bait Al-Jarmal, along with several historic houses.

The island boasts a unique cultural heritage which centers on sailing and pearl-diving experiences in the past.

Jazan Gov. Prince Mohammed bin Nasser is launching the festival, which is organized by the region’s branch of the Ministry of Environment, Water and Agriculture, in partnership with the islands’ governorate.

Mohammed Al-Atif, the general director of the branch, said that the festival embodied the customs and traditions of the people of the Farasan Islands and was considered an annual event to highlight the region’s tourism potential.

He added that the festival also celebrates hareed, which appears at the same time each year and proves a major attraction for people in the Jazan region.


Riyadh hosts food technology and innovation show

Updated 01 May 2024
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Riyadh hosts food technology and innovation show

  • Industry giants showcase latest in processing, sustainability

RIYADH: More than 400 companies from 35 countries are taking part in the first Saudi Food Manufacturing show, which opened in Riyadh on Tuesday.

Held under the patronage of Saudi Minister of Industry and Mineral Resources Bandar Al-Khorayef, the event focuses on processing, packaging and ingredients and aims to facilitate high level business deals, connections and collaborations.

Three companies that won a Saudi Food Manufacturing Award at the event — Multivac, DC Norris and Brenntag — spoke to Arab News.

Amir Sotoudeh, managing director of Multivac, said the German firm won the Best Processing Innovation Award for its TX series and smart services at Gulfood Manufacturing.

The company has had a branch office in Riyadh since 2009 and the Kingdom is the company’s largest market in the Middle East.

“Saudi Arabia is a significant market, especially in recent years, with major developments focusing on local production and manufacturing. That’s where our technology and expertise as a market leader in processing and packaging are essential.”

DC Norris is a UK-based process equipment company serving 62 countries. It provides solutions for food, dairy and beverage manufacturing and won the Best Processing Manufacturing Award.

Stuart Rigby, product and process technology manager at DC Norris, said the company’s jet cook system, which is used in Saudi Arabia, Qatar, Dubai and Azerbaijan, was able to cook meals two to three times faster than traditional methods.

“It also uses considerably less water, resulting in zero burns, requiring less cleaning and reducing costs. Additionally, it consumes up to 55 percent less energy than traditional cooking methods,” he said.

Brenntag, a 150-year-old German company, is the global market leader in chemical and ingredient distribution. It won the Best Ingredients Innovation Award.

Mahaboob Shaik, technical sales manager at Brenntag, said: “We have replicated the characteristics of regular milk-based proteins and constituents using plant-based alternatives. We’ve developed a Greek-style feta cheese made from plant-based ingredients.

“This helps to reduce allergens like milk proteins in dishes like Caesar salad. Now, when you order a salad at a restaurant, you can enjoy a plant-based cheese, which is entirely vegan.”

Several Saudi manufacturers, including Sapin, Anasia and Memco, are taking part in the show, which provides a platform for companies to exchange ideas.

Majed Al-Argoubi, CEO of the Saudi Authority for Industrial Cities and Technology Zones, said: “The industrial sector is going to increase both the GDP and abilities of youth in the Kingdom.

“We are making impressive growth through Saudi Vision 2030 and Made in Saudi is remarkable for expanding cities across the country and achieving our goals.”

Among the most innovative products on display are the Novamyl BestBite from Novozymes, which improves texture and softness in baked goods while extending shelf life to reduce food waste. Others include sustainable packaging for dates from Napco, a sugar reduction method for fruit juice from Austria Juice, Lactosan, a natural culinary booster from FSL and Biopap, a range of renewable, compostable, high-performance food containers.

Pavilions from Italy, Germany, the Netherlands, US, France, Turkiye and China reflect the international scope of the show, which runs until Thursday.