Saudi residents flocking to KAEC as their ‘summer go-to destination’

KAEC is family-friendly as options for children are also available. (SPA)
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Updated 30 July 2021

Saudi residents flocking to KAEC as their ‘summer go-to destination’

  • King Abdullah Economic City offers beaches, golf, watersports, fishing and family-friendly activities
  • Located about an hour’s drive north of Jeddah, it has served as a mini-getaway for residents of the Kingdom for the past 16 years

JEDDAH: With the start of another school year just a month away, Saudi Arabia residents are flocking to their nearest tourist destinations as the King Abdullah Economic City (KAEC) offers some fun in the sun and more.

The city is about an hour’s drive north of Jeddah and since it was established nearly 16 years ago, it has served as a mini-getaway for residents of nearby Yanbu, Rabigh and Jeddah.

It has been a popular spot this summer as guests are visiting the city’s two hotels and other rentals after the Saudi Tourism Authority launched the Saudi Summer Program 2021 under the slogan “Our Summer, Your Mood.”

Since being announced and inaugurated in 2005 by the late King Abdullah, KAEC has featured projects and initiatives such as the Science and Research Complex, KAEC Media City, and Ethraa, The Smart City.

Jeddah resident Rahaf Meer, 27, a physical therapist, has frequented KAEC with her friends throughout the summer and has enjoyed some of the area’s facilities and fun-filled activities.

“Five of my friends and I rented bikes and rode across the area moving from one area to the next with ease as it was a break from driving,” she told Arab News. “It is comfortable and it gives us room to break away from our daily habits.”

Meer said she likes going to YAM Beach and has been amazed by the crisp, clear water off the shore.

“It is barely an hour’s drive from Jeddah, but you can see the difference in clarity,” she said. “Heading to KAEC is a safe idea as we do not plan on traveling abroad anytime soon. It is our summer go-to destination.”

Sharing Meer’s sentiment, Saleh Almuraished, another Jeddah resident, visited KAEC for the first time a few weeks ago and told Arab News that she is already planning to return.

“I loved the wide and open spaces of the city and everything seemed brand new (even though it has been around for 16 years),” Almuraished said. “The atmosphere and vibe was very nice. What was even better was the hospitality, from the hotel staff to beach lifeguards and more.”

Adhering to precautionary coronavirus (COVID-19) measures, Almuraished and her friends opted to go to Pure Beach in the Lagoon Zone because YAM Beach reached its quota.

“The crowds can be better handled especially since we have a few weeks to go,” Almuraished said. “Other than that, the weather was amazing. Even though it is still the middle of a hot summer, everything was extremely enjoyable.”

Located in the heart of KAEC is the world-class 18-hole championship golf course, Royal Greens Golf and Country Club, where amateurs and professionals alike can hit the links.

For those who are interested in watersport activities, the Bay La Sun Marina Yacht Club provides different activities such as diving and snorkeling. They also offer sport or line fishing for six hours a day as boats can hold up to 10 people.

KAEC is family-friendly as options for children are also available.


Saudi Defense Ministry hosts its first Strategic Communication Forum

Updated 17 September 2021

Saudi Defense Ministry hosts its first Strategic Communication Forum

  • Event is part of project to develop ministry’s internal and external communications to meet the requirements of modern media applications and practices

RIYADH: The Saudi Ministry of Defense held its first Strategic Communication Forum on Thursday in Riyadh. The aim was to engage the ministry’s communication staff across the Kingdom with its targeted operating model, to help achieve the objectives of its transformation program.

The event, which took place under the patronage of Khalid Al-Biyari, assistant minister of defense for executive affairs, also formed part of the ministry’s project to develop its internal and external communications to meet the requirements of modern media applications and practices.

The forum included a number of workshops, presented by Prince Ahmed bin Salman Applied Media Academy, focusing on communications-related subjects such as creative content creation, video production for social media and event management. The participants included officials and communication specialists from the Saudi Armed Forces, joint forces and the military’s Health Services Department.

Al-Biyari said during the forum that the ministry views strategic communication as a crucial approach to achieving excellence in performance.

“Adding strategic value to communications raises our media practices to a more advanced level in terms of planning the dissemination of key messages,” he said. “The rapid and frequent advancements in technology make it inevitable that all organizations, not only the Ministry of Defense, must think of communication with audiences strategically.”

Ahmed Ali Asiri, the deputy minister for strategic affairs and a keynote speaker at the event, stressed the importance of strategic communications to the ministry’s media activities. He said it is imperative for all employees to receive updated information accurately and in a timely manner, to ensure the quality and efficiency of operations.

He added that strategic communication is vital to send the right messages about the work of the ministry.

Abdullrahman Al-Sultan, the ministry’s director-general of strategic communications and media, gave a presentation about the role of his directorate, its organizational structure and the strategy behind its operating model.

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Saudi crown prince, Spanish prime minister hold call

Updated 17 September 2021

Saudi crown prince, Spanish prime minister hold call

NEOM: Saudi Crown Prince Mohammed bin Salman was in a phone call on Thursday with Spanish Prime Minister Pedro Sánchez.
The pair discussed bilateral relations between Saudi Arabia and Spain and ways to enhance them.


Saudi aid agency KSrelief delivers food aid to Mali, medical support to Uruguay

Updated 17 September 2021

Saudi aid agency KSrelief delivers food aid to Mali, medical support to Uruguay

BAMAKO: Saudi Arabia’s King Salman Humanitarian Aid and Relief Center recently launched a project to distribute food aid to the poor in Mali.

An event to mark the distribution was attended by Saudi ambassador to Mali Khalid Al-Khalid, a KSrelief team and a number of Malian officials.

The aid includes 15,038 bags of rice, weighing 752 tons. It will be distributed to a number of Malian regions, benefiting 120,304 individuals.

It comes within the framework of humanitarian and relief projects being implemented by the Kingdom, through KSrelief, for countries and peoples around the world.

Meanwhile, KSrelief delivered medical and preventive assistance to Uruguay in order to help the country combat the COVID-19 pandemic.

On behalf of KSrelief, Saudi Ambassador to Uruguay Eyad bin Ghazi Hakim officially handed over the support in the presence of Uruguayan Minister of Public Health Daniel Salinas.

Salinas said that Uruguay has “benefited greatly” from Saudi assistance in its fight against the pandemic.


Saudi Arabia raises awareness on World Patient Safety Day

Updated 17 September 2021

Saudi Arabia raises awareness on World Patient Safety Day

JEDDAH: Saudi Arabia has joined the world in celebrating World Patient Safety Day 2021.

The Saudi Patient Safety Center said that the 72nd World Health Assembly, affiliated with the World Health Organization, adopted in May 2019 a global action on patient safety, which guarantees celebrating a world day on patient safety each year.

The SPSC noted that this year saw the inauguration of an awareness campaign under the theme “safe maternal and newborn care,” which aims at raising community awareness on the safety of mothers and newborns.

It also aims to support the best health practices to reduce risks and deaths that can be avoided during delivery.


Deal signed to empower locals in Saudi Arabia’s Diriyah community

Updated 17 September 2021

Deal signed to empower locals in Saudi Arabia’s Diriyah community

RIYADH: The Diriyah Gate Development Authority has signed a memorandum of understanding with Jahez International Company to strengthen their partnership, activating initiatives for charitable and community work, supporting working families and training young men and women in the province.

The agreement also covers the exchange of and participation in relevant studies and statistics to achieve the objectives of joint initiatives, empowering and developing the Diriyah community by providing opportunities for working families, offering training programs and offers and discounts to target groups and promoting events and initiatives to support community groups.

Jahez is one of the most important active partners for many community and charitable events organized by the DGDA, the most recent of which was the “Jahiziyat Al-Diriyah” initiative, during which the authority provided hundreds of free dishes from restaurants offering authentic Najd cuisine.

The initiative also featured many competitions and events during the holy month of Ramadan, introducing the historical monuments and the ancient human and cultural heritage in the land of kings and heroes.

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