AMC Cinemas, the first cinema operator in Saudi Arabia, hosted an exclusive premiere of the animated movie “Space Jam: A New Legacy” at the AMC Cinemas King Abdullah Financial District in Riyadh.
The movie screening was attended by the Saudi basketball team. The team highlighted the importance of making time for entertainment in addition to participating in sports and physical activities. Basketball is one of the most popular sports globally and, in some countries, the most played. In the Kingdom, the sport is gaining popularity among both men and women.
Dr. Ghassan Tashkandi, president of the Saudi Basketball Federation, said: “We are pleased with our partnership with AMC Cinemas and appreciate the invite to watch the exclusive premiere of the movie. This step aims to highlight our role in encouraging the participation of citizens, residents and visitors in cultural, entertainment, sports and other related activities that nurture their quality of life, in alignment with the Saudi Vision 2030’s Quality of Life program.”
The event was also attended by the sons and daughters of the Society for Families of Martyrs of Duty (Wajib). AMC conducted various activities for the attendees who expressed their appreciation for the invite.
Saud bin Mohammed Al-Owais, chairman of Wajib, said: “The attendance of the sons and daughters of Wajib created a joyful environment and there was significant interaction with the Saudi basketball players. Including the sons and daughters in social activities, such as modern cultural entertainment, is a great way to create an inclusive society and reflects our values and compassion toward members of our communities.”
“Space Jam: A New Legacy” tells the story of NBA superstar LeBron James and his young son, Dom, where they get trapped in digital space by a rogue AI. To get home safely, LeBron teams up with Bugs Bunny, Daffy Duck and the rest of the Looney Tunes gang for a high-stakes basketball game. The movie is being screened at AMC Cinemas locations in Riyadh, Jeddah, Hafr Al-Batin, Al-Majmaah and Al-Dawadmi.
AMC Cinemas hosts Saudi basketball team for movie premiere
https://arab.news/8p9h4
AMC Cinemas hosts Saudi basketball team for movie premiere
- AMC conducted various activities for the attendees who expressed their appreciation for the invite
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
