One of the current trendy cafes in AlUla seems to be Groovy in Old Town.

Tucked in a corner among the winding lanes and stone buildings, it has become a notable stop for both visitors and locals looking for a caffeine fix with a view.

Originally from Riyadh, Groovy opened in Jeddah some time later and AlUla is the newer branch, opened about six months ago.

The brand’s steady expansion reflects its growing popularity across the Kingdom, and this latest outpost feels well placed in the heart of the action.

On a recent visit to bustling Old Town, people were happily sitting or standing as they sipped drinks and chatted away.

Some sat in the semi-indoor/outdoor space, others huddled in small groups, phones occasionally lifted for photos or to watch a humorous video.

The vibe was warm and friendly as the cooler breeze swept across.

I tried the coffee and it was good enough, arriving quickly despite the steady stream of customers waiting in line. But I cannot say it stood out; I enjoyed the location and the space itself most of all.

I went during the day and then later at night; each had a fun energy. It would fill up fast and then empty just as quickly.

Its turkey makdous sandwich goes for SR22 ($5.86), a burrata sandwich for SR26, while spicy tuna or halloumi is SR20.

But the establishment is perhaps more famous for its French toast, smothered in a blanket of sticky sweetness. It is dense and decadent, leaning unapologetically into indulgence and clearly designed for those with a sweet tooth.

It is described as “The French toast house. French toast that feels like home.” That makes sense.

While I could not necessarily detect groovy synergy, as its name would imply, it is definitely a lively spot and I enjoyed the atmosphere.

For more details, visit its Instagram @groovysa.