RIYADH: WPP and Tihama Advertising, Public Relations and Marketing have agreed to establish a new media joint venture in the Kingdom.
The new company called ICG Saudi Arabia will provide a range of communications and media services in Saudi Arabia, Tihama said in a stock exchange filing on Thursday.
WPP will own 70 percent of the joint venture company and Tihama will own 30 percent. The initial operations of ICG will serve clients through Ogilvy, MediaCom, Mindshare, Wavemaker and Grey. It is envisaged more brands will be added as new opportunities arise, the statement said.
ICG Saudi will provide a new platform for WPP to bring more of its brands into the Kingdom where the media sector is rapidly expanding as part of broader reforms under the Vision 2030 strategy.
“This partnership between Tihama and WPP will contribute to empowering Saudi youth by creating new jobs that respond to the needs of the Saudi market,” Tihama said in the statement.
WPP already serves a wide range of global and local clients in the Middle East and has 100,000 employees worldwide with $17.9 billion in revenues.
The deal is expected to be completed by the end of the year.
WPP and Tihama to form Saudi media joint venture
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WPP and Tihama to form Saudi media joint venture
- ICG Saudi will provide a new platform for WPP to bring more of its brands into the Kingdom
Saudi industry minister meets foreign officials ahead of Future Minerals Forum 2026
RIYADH: Saudi Arabia’s Minister of Industry and Mineral Resources Bandar Alkhorayef held a series of bilateral meetings at the department’s headquarters with ministers from several countries participating in the Future Minerals Forum 2026.
The meetings were also attended by the Deputy Minister for Mining Affairs Khalid Al-Mudaifer.
During his meeting with the Brazilian Minister of Mining and Energy Alexandre Silveira, Alkhorayef discussed ways to enhance cooperation between the two countries in the mining and minerals sector as well as highlighted the most prominent opportunities available for developing joint mining investments.
In a meeting with Pakistan’s Minister of Petroleum Ali Pervaiz Malik, he discussed expanding the horizons of strategic partnership in the mining sector between the Kingdom and Pakistan, particularly in the field of mineral industries related to enhancing food security.
The minister also met with Nigeria’s Minister of Solid Minerals Development Dele Alake as they discussed joint opportunities to develop cooperation and exchange technical expertise in the mining and manufacturing sectors, emphasizing the African country’s pivotal economic role in West Africa.
Alkhorayef also held talks with the Minister of Mines of the Democratic Republic of the Congo Louis Watum Kabamba to explore joint investment opportunities in the mining sector and ways to enable the private sector to capitalize on these opportunities, thereby strengthening supply chains for strategic minerals.
In a related development, the Saudi minister held a bilateral meeting with the World Health Organization Regional Director for the Eastern Mediterranean Hanan Balkhi during which they tackled cooperation between the Kingdom and the WHO in the manufacturing and supply chains of medicines and vaccines.
They also discussed ways to enhance global health security and solidifying the Kingdom’s position as a strategic partner of the WHO as well as a promising regional hub for the pharmaceutical industry.
Alkhorayef’s meetings with ministers preceded the fifth edition of the Future Minerals Forum, held from Jan. 13 to 15, in Riyadh.
The conference serves as a leading international platform for dialogue on the future of the global mining sector and for building effective partnerships between governments and the private sector, contributing to the growth and sustainability of the mining sector. It also reinforces Saudi Arabia’s position as a global hub for mining and minerals.
