CAIRO: During a meeting with Egyptian Minister of Tourism and Antiquities Khaled El-Anany, officials from the Canadian-English Alliance, tasked since early 2021 with preparing the media strategy for tourism promotion to Egypt, handed over the first draft of their strategy.
The draft took about six months to prepare and consists of over 700 pages, distributed over seven parts for discussion.
In a statement, the Ministry of Tourism and Antiquities said that the alliance had created and distributed questionnaires to more than 12,000 tourists from different countries who visited Egypt during the past three years or who intend to visit during the next three years. The questionnaires aimed to measure tourists’ satisfaction with their experiences and discover what suggestions they had to improve weaknesses.
The strategy outlined in the draft comes in preparation for the launch of an international promotional campaign for Egyptian tourism for a period of three years, starting at the end of this year.
The study preparation phase included meetings with more than 50 ministers and government officials in Egypt; the Egyptian Federation of Tourism Chambers; major investors and tourism experts; university professors; leaders from the Ministry of Tourism and Antiquities; and experts and international tourism officials from outside Egypt.
The follow-up and evaluation committee formed in the ministry for this purpose reviewed the draft before it was presented at the meeting. Within the next two weeks, another meeting will be held with officials from the alliance to discuss the next steps.
Canadian-English Alliance delivers draft of strategy for tourism promotion to Egypt
https://arab.news/ckf9v
Canadian-English Alliance delivers draft of strategy for tourism promotion to Egypt
- The strategy outlined in the draft comes in preparation for the launch of an international promotional campaign for Egyptian tourism for a period of three years, starting at the end of this year
Palestinian succumbs to injuries inflicted by Israeli gunfire near Jerusalem
- Yousef Omar Aql, 33, was from Bidya, a town west of Salfit in the northern occupied West Bank
LONDON: A Palestinian man died on Tuesday from injuries sustained in Al-Ram town, north of East Jerusalem, after being shot by Israeli forces.
Yousef Omar Aql, 33, from the town of Bidya, which is west of Salfit in the northern occupied West Bank, died from a gunshot wound inflicted by Israeli forces. He was injured a week earlier in Al-Ram while trying to enter his workplace in Israel.
Aql was transferred to the Palestine Medical Complex in Ramallah after being shot. He was admitted to intensive care but was declared dead on Tuesday after suffering critical injuries.
More than 1,000 Palestinians, including militants, have been killed in the West Bank by Israeli forces or settlers since the start of the Gaza war in late 2023, according to the Palestinian Health Ministry. During the same period, 43 Israelis, including soldiers, have been killed in Palestinian attacks in the West Bank, according to official Israeli figures.
