Germany aims to see tourism levels from KSA return to pre-COVID levels by 2023

As part of its global efforts, the GNTB has launched a marketing campaign to help boost numbers from the region. (Supplied)
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Updated 26 June 2021
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Germany aims to see tourism levels from KSA return to pre-COVID levels by 2023

  • From June 25, Germany will reopen to international tourists who have been vaccinated

The number of tourists from Saudi Arabia and the wider Gulf Cooperation Council (GCC) region is likely to be down by around 50 percent in 2021, compared to 2019, but the EU country is aiming to return to pre-pandemic levels by 2023.

The German National Tourist Board (GNTB) last week announced that from June 25 Germany will reopen to international tourists who have been vaccinated.

“Germany recorded 1.6 million overnight stays from the Gulf region in 2019, with the Kingdom of Saudi Arabia being one of the most important markets,” Yamina Sofo, GNTB’s director of sales and marketing for the Gulf, told Arab News.

“We anticipate that there will be a strong growth in interest from travellers from across the region, especially during the summer months. Germany is aiming to achieve 800,000 overnight stays from the region, which attributes to 50 percent of the 2019 figures. Germany aims to reach similar figures to 2019 by 2023,” she added.

As part of its global efforts, the GNTB has launched a marketing campaign to help boost numbers from the region.

“Our seasonal campaigns including ‘German.Local.Culture,’ are a key focus for us during the coming months, and form the core of our promotional efforts across Saudi Arabia and the wider GCC. The campaign aims to inspire travellers to journey off the beaten track when exploring Germany this summer,” Sofo said.

Under the new rules, tourists wishing to enter the country must provide proof that they have received an approved coronavirus disease vaccine, including Pfizer-BioNTech, Moderna, AstraZeneca and Johnson & Johnson, within the previous 14 days of arrival.


Saudi banks post 2.5% loan growth in Q3 as corporate credit leads: Alvarez & Marsal 

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Saudi banks post 2.5% loan growth in Q3 as corporate credit leads: Alvarez & Marsal 

RIYADH: Saudi Arabia’s 10 largest listed banks recorded a 2.5 percent increase in net loans and advances in the third quarter from the previous three months, underscoring sustained lending momentum in the Kingdom, a new analysis showed. 

The growth was driven by corporate lending, which rose 3 percent during the period and accounted for roughly 59 percent of total loans, according to Alvarez & Marsal’s latest KSA Banking Pulse report. 

This steady lending momentum aligns with the wider trend observed in the Gulf Cooperation Council region, where corporate lending continues to gain traction as economies diversify away from hydrocarbons. 

In November, S&P Global Ratings said banks across the GCC are expected to maintain stable credit fundamentals in 2026, even as the region faces potential geopolitical and economic shocks.

The rating agency added that the sector’s outlook is supported by broadly steady profitability, solid capitalization, and resilient asset quality. 

Commenting on the findings, Sam Gidoomal, managing director and head of Middle East Financial Services at Alvarez & Marsal, said: “Saudi banks continued to demonstrate operational resilience during the third quarter of 2025, supported by stable lending activity, disciplined cost management, and improving asset quality.” 

Retail lending in the Kingdom increased by 1.7 percent quarter on quarter during the period, according to the report. 

Deposit growth moderated to 2.2 percent, down from 2.7 percent in the second quarter. 

“The deceleration in deposits was largely attributable to SNB, which recorded a 2.9 percent quarter on quarter decline, driven by a sharp 7.9 percent quarter on quarter contraction in time deposits,” the report stated. 

Government-related entity deposits saw a marginal decline in the third quarter, with their share falling to 31.2 percent of total deposits. 

Operating income among Saudi banks increased by 1.8 percent in the third quarter, moderating slightly from the 2 percent rise recorded over the previous three months. 

Net interest income was broadly flat, edging up 0.1 percent quarter on quarter, while fee and commission income rose 3.8 percent during the same period. 

Aggregate net income increased by 2.8 percent in the third quarter, compared with 3.4 percent growth in the previous three months. 

“Despite margin compression, the sector’s strong capital position and consistent efficiency gains position banks well as they prepare for an evolving interest-rate environment in 2026,” added Gidoomal. 

Net interest margins contracted by 7 basis points to 2.73 percent, reflecting continued pressure from rising funding costs, the report said. 

Banks also demonstrated stronger cost discipline, with operating expenses declining 0.9 percent quarter on quarter, marking a third consecutive improvement in efficiency. The aggregate cost-to-income ratio fell 80 basis points to 28.7 percent in the third quarter. 

Return on equity edged higher by 6 basis points to 15.5 percent, while return on assets remained steady at 2.1 percent, underscoring sustained sector resilience. 

Asset quality strengthened further, with the non-performing loan ratio declining to 0.94 percent and the coverage ratio rising to 158.1 percent. 

“Saudi banks are maintaining solid financial foundations despite periods of global market volatility,” said Quentin Mulet-Marquis, managing director, Financial Services at Alvarez & Marsal.  

He added: “Strong earnings, low NPL rates, and comfortable capital buffers underpin investor confidence, while healthy valuation multiples and competitive dynamics continue to support growing appetite for mergers and acquisitions activity in the sector.”  

The Saudi banks analyzed in the Alvarez & Marsal report are Saudi National Bank, Al Rajhi Bank, and Riyad Bank, as well as Saudi British Bank, and Banque Saudi Fransi. 

Other banks covered include Arab National Bank, Alinma Bank, and Bank Albilad, alongside Saudi Investment Bank, and Bank Aljazira. 

Earlier in December, a separate report by S&P Global said Saudi Arabia’s private credit market is set to expand rapidly as the Kingdom seeks to bridge funding gaps linked to its Vision 2030 transformation agenda. 

The report noted that the Kingdom’s public and private sector debt — including bank lending, bond and sukuk issuance, and private capital financing — grew at a compound annual rate of 12 percent between 2021 and 2024.