Orange Egypt makes it to No. 2 on YouTube Ads Leaderboard, Cannes Edition

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Updated 28 June 2021
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Orange Egypt makes it to No. 2 on YouTube Ads Leaderboard, Cannes Edition

  • Egyptian telecom provider is the only regional brand to be featured on the global leaderboard

YouTube released its Ads Leaderboard, 2021 Cannes Edition, celebrating the most popular video ads from around the world posted between June 1, 2020, and May 30, 2021.

The top 10 ads represent over 635 million global views across the whole leaderboard.

This year, telecom provider Orange Egypt’s Ramadan ad placed second, making it the only brand from the Middle East region to rank on the leaderboard. The ad was created and distributed by Orange Egypt’s creative agency Leo Burnett and media agency UM.

 

 

“It brings us great honor and pride for our campaign to be ranked at second place, surpassing many other strong global brands,” Maha Nagy, vice president of communications at Orange Egypt, told Arab News.

In the region, Ramadan advertisements are a critical part of any brand’s marketing strategy. But, as people started celebrating Ramadan differently due to the pandemic, it became essential for brands to shift away from the usual theme of physical togetherness to stay relevant.

“It was crucial to build a campaign with relevant human insight in order to stand out and appeal to people. The emotional and human campaign “سنة الحياة,” highlights how people today maintain their closeness through technology and how Orange, as a leading telecom company, plays a major role in helping individuals stay connected,” said a spokesperson from Orange Egypt.

“This recognition is particularly special!” said Ahmed Fahmy, Group Account Director at Leo Burnett. “Winning the people’s vote outside of traditional award competitions means people connected with the ad on an emotional level, which is what we sought out to achieve from the start.”

Here’s a list of all the ads on the Cannes YouTube Ads Leaderboard:

1. Hyundai x BTS — For the Earth 60 sec

Brand: Hyundai Motor Company

Media Agency: Innocean Worldwide

Creative Agency: Innocean Worldwide

 

2. Orange — Ramadan 2020

Brand: Orange Egypt

Media Agency: UM-IPG

Creative Agency: Leo Burnett

 

3. Amazon’s Big Game Commercial: Alexa’s Body

Brand: Amazon

Media Agency: Rufus Global

Creative Agency: Lucky Generals

 

4. OPPO F17 Pro — Diwali Edition | #BeTheLight To Spread The Light

Brand: OPPO India

Media Agency: HYHK

Creative Agency: CCLAB

 

5. You Can’t Stop Us — Nike

Brand: Nike

Media Agency: Within

Creative Agency: Wieden + Kennedy

 

6. LOST & CROWNED — A Clash Short Film

Media Agency: In-house

Creative Agency: Psyop (Animation Partner)

 

7.  No Drama

Brand: My Switzerland

Media Agency: SirMary

Creative Agency: Wirz

 

8. Feel the Rhythm of KOREA: JEONJU

Brand: Imagine Your Korea

Media Agency: Incross

Creative Agency: Korea Press Foundation; HS Ad

 

9. Introducing Apple Watch Series 6 — It Already Does That

Brand: Apple India

Media Agency: NA

Creative Agency: NA

 

10. #VilsHere — Launch Ad

Brand: Vodafone Idea (Vi)

Media Agency: Wavemaker India

Creative Agency: Ogilvy India

 


Malaysia, Indonesia become first to block Musk’s Grok over AI deepfakes

Updated 12 January 2026
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Malaysia, Indonesia become first to block Musk’s Grok over AI deepfakes

  • Authorities in both countries acted over the weekend, citing concerns about non-consensual and sexual deepfakes
  • Regulators say existing controls cannot prevent fake pornographic content, especially involving women and minors

KUALA LUMPUR: Malaysia and Indonesia have become the first countries to block Grok, the artificial intelligence chatbot developed by Elon Musk’s xAI, after authorities said it was being misused to generate sexually explicit and non-consensual images.
The moves reflect growing global concern over generative AI tools that can produce realistic images, sound and text, while existing safeguards fail to prevent their abuse. The Grok chatbot, which is accessed through Musk’s social media platform X, has been criticized for generating manipulated images, including depictions of women in bikinis or sexually explicit poses, as well as images involving children.
Regulators in the two Southeast Asian nations said existing controls were not preventing the creation and spread of fake pornographic content, particularly involving women and minors. Indonesia’s government temporarily blocked access to Grok on Saturday, followed by Malaysia on Sunday.
“The government sees non-consensual sexual deepfakes as a serious violation of human rights, dignity and the safety of citizens in the digital space,” Indonesia’s Communication and Digital Affairs Minister Meutya Hafid said in a statement Saturday.
The ministry said the measure was intended to protect women, children and the broader community from fake pornographic content generated using AI.
Initial findings showed that Grok lacks effective safeguards to stop users from creating and distributing pornographic content based on real photos of Indonesian residents, Alexander Sabar, director general of digital space supervision, said in a separate statement. He said such practices risk violating privacy and image rights when photos are manipulated or shared without consent, causing psychological, social and reputational harm.
In Kuala Lumpur, the Malaysian Communications and Multimedia Commission ordered a temporary restriction on Grok on Sunday after what it said was “repeated misuse” of the tool to generate obscene, sexually explicit and non-consensual manipulated images, including content involving women and minors.
The regulator said notices issued this month to X Corp. and xAI demanding stronger safeguards drew responses that relied mainly on user reporting mechanisms.
“The restriction is imposed as a preventive and proportionate measure while legal and regulatory processes are ongoing,” it said, adding that access will remain blocked until effective safeguards are put in place.
Launched in 2023, Grok is free to use on X. Users can ask it questions on the social media platform and tag posts they’ve directly created or replies to posts from other users. Last summer the company added an image generator feature, Grok Imagine, that included a so-called “spicy mode” that can generate adult content.
The Southeast Asian restrictions come amid mounting scrutiny of Grok elsewhere, including in the European Union, Britain, India and France. Grok last week limited image generation and editing to paying users following a global backlash over sexualized deepfakes of people, but critics say it did not fully address the problem.