A deeper look into ‘The Journey’ the first Saudi-Japanese anime

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Saudis flew to Tokyo to work closely with Japanese experts to learn the skills and techniques needed to bring “The Journey” to life. (Supplied)
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The Saudi team was determined to get as much hands-on learning experience in Tokyo as possible. (Supplied)
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“Body language is different from country to country,” Noor Aljijakli, the film’s associate producer, told Arab News. (Supplied)
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Updated 23 June 2021
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A deeper look into ‘The Journey’ the first Saudi-Japanese anime

  • The film, the first Saudi-Japanese anime, is a collaboration between Manga Productions Company in the Kingdom and Toei Animation Studios in Japan.
  • “The Journey” is in cinemas across the Kingdom now. It can be viewed in Japanese or Arabic, with English and Arabic subtitles.

RIYADH: The history of the Arabian peninsula, and the conquest of Makkah in particular, is at the heart of new movie “The Journey,” the first Saudi-Japanese anime.

The film is a cultural collaboration between Saudi Manga Productions Company and Japan’s Toei Animation Studios. Set 1,500 years ago, it tells the story of a warrior, called Aws, who rises above his troubled past to redeem himself and his faith by leading a team into battle to defend the holy city of Makkah.

Anime, and Japanese culture in general, have long been popular in Saudi Arabia. It is hoped that “The Journey” will pave the way for more co-productions that combine the rich heritage and culture of the Kingdom with the distinctive Japanese style of animation.

During production of the film, Saudis flew to Tokyo to work closely with Japanese experts to learn the skills and techniques needed to bring “The Journey” to life.

“This was our first movie ever, and for Toei Animation, they are veterans, they are experts in the field,”  Abdullah Alhusaynan, the assistant art director and background designer on the film, told Arab News. “However we are experts in Arab culture; it is our playground and they are beginners in that, meaning we were teaching each other and it was a mutual educational journey.”

He said that the very different backgrounds and experience of the Saudi and Japanese members of the production team created a “clash of cultures” at times during the making of the film.

“The Japanese have a very high culture and they are very attached to it, so now we are coming with our culture also and we are very attached to it, so that was an interesting clash between us,” said Alhusaynan.

Ultimately, he explained, this cross-cultural collaboration between the two studios enriched the creative process and helped to bring to life in Japanese style a story steeped in Arab heritage and tradition.

The Saudi team was determined to get as much hands-on learning experience in Tokyo as possible, working with and learning from industry experts to ensure the quality of the groundbreaking film. Great attention was paid to every aspect of the animation process, including the vibrant color palette, the art style, character development and design, and the intricate storyline.

At all stages, care was taken to ensure that Arab traditions and heritage were authentically portrayed on screen. During battle scenes, for example, the way that the characters draw and use their swords is distinctively Middle Eastern.

“Body language is different from country to country,” Noor Aljijakli, the film’s associate producer, told Arab News. “For example, how they fight with swords. The Japanese have Samurai and they can’t help but to draw (sword fights that way) but these movie characters are Arabs — we act differently, we fight differently, the shapes of our swords are different.”

The production team chose four different art styles to tell the stories in the movie that highlight the main character’s development, including flashbacks.

“These stories are very important for the main character Aws,” Aljijakli said. “They mean a lot for him and his wife and his family and beloved ones, because Aws has struggled. His faith was tested many times and those stories helped him to stand on his feet one more time.”

The music in the film also reflects the cooperation between the two studios and the melding of cultures. The carefully crafted score blends traditional anime-style music with Arabian instruments, including strings and drums. Japanese composer Kaoru Wada spent time in various parts of Saudi Arabia, including Jeddah, Taif and Riyadh, listening to local musicians playing Arab instruments such as the oud, goblet drum and mijwiz.

“The Journey” is in cinemas across the Kingdom now. It can be viewed in Japanese or Arabic, with English and Arabic subtitles.


SRMG launches G.O.A.T, AI-powered sports platform for data-driven fans

Updated 13 January 2026
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SRMG launches G.O.A.T, AI-powered sports platform for data-driven fans

  • The launch comes at a time when Saudi Arabia is increasingly at the center of global sport
  • The app complements live broadcasts by keeping fans connected before, during, and after the game

RIYADH: The Saudi Research and Media Group (SRMG) on Tuesday announced the launch of G.O.A.T, a new sports app designed to deliver fast, credible, and curated coverage in one destination. Built for a mobile-first generation, G.O.A.T is designed for a sports landscape evolving at unprecedented speed.

The launch of G.O.A.T comes at a time when Saudi Arabia, and the region more broadly, are increasingly at the center of global sport. Saudi football in particular has been undergoing rapid transformation, emerging as one of the fastest-growing and most closely followed leagues in the world.

“As fan behavior evolves alongside this growth, audiences are no longer looking only for headlines, but for trusted context, real-time access, and platforms that reflect how sport is experienced today,” the group said in a statement. 

Created to meet these expectations, G.O.A.T is an audience-first, data-driven app built for the AI age. It brings together real-time updates, breaking news, video highlights, and match insights in a simple, always-on experience designed around fan behavior and matchday flow.

The app complements live broadcasts by keeping fans connected before, during, and after the game, from instant goal alerts to key stories, highlights, and the conversations shaping matchday momentum across screens and platforms.

The launch marks the first phase of G.O.A.T’s rollout, initially focusing on football and the Saudi Pro League, alongside coverage of the world’s most prominent competitions. In its early release, the app serves as a leading destination for up-to-the-minute Saudi football news, grounded in SRMG’s editorial standards and designed to cut through misinformation and noise that increasingly dominate sports coverage.

In its initial release, G.O.A.T curates content from SRMG’s most trusted brands, including Arriyadiah, Asharq Al Awsat, Asharq Sports, and Sport 24, giving fans access to reporting, analysis, and match coverage from the region’s most established newsrooms through one unified product experience.

As the platform evolves, G.O.A.T is expected to unlock new monetization opportunities aligned with fan behavior and premium engagement. These include intelligent sponsorship integrations, data-driven brand partnerships, and premium experiences built around key moments and competitions. Designed as a scalable product platform, G.O.A.T enables brands, leagues, and partners to connect with highly engaged sports audiences through context-rich formats that enhance rather than disrupt the fan experience.

The launch of G.O.A.T also marks another step in SRMG’s expansion across the sports media ecosystem, following the group’s acquisition of exclusive rights to broadcast the Saudi Pro League across the Middle East and North Africa through Thmanyah.

Alaa Shahine Salha, Content Development Managing Director at SRMG, said: “G.O.A.T was built around a simple idea. Sports fans need speed, depth, and credibility in one place. This first phase establishes a strong editorial and community foundation. What comes next will expand how fans interact with content, match moments, and each other, powered by a smarter, data-led experience.”

SRMG said it will continue to evolve G.O.A.T through interactive and community-driven features that deepen participation and bring fans closer to the action, while maintaining a clear commitment to credibility and responsible reporting.

G.O.A.T is now available to download on iOS and Android.