Germany opens antitrust probe against Apple

Tech giants including Amazon, Facebook, Google and Apple face antitrust investigations in Germany, France and the US. (File/AFP)
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Updated 21 June 2021
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Germany opens antitrust probe against Apple

  • Germany launches investigation against Apple over anti-competition practices, shortly after similar probes against Amazon, Google and Facebook.
  • Germany and France have joined calls from the US to impose a global minimum corporate tax of at least 15 percent on companies like Amazon and Facebook.

BERLIN: Germany on Monday opened an investigation against Apple over anti-competition practices, making the iPhone maker the fourth US tech giant to be hit by such probes.
The antitrust authority had in recent weeks opened similar investigations against Amazon, Google and Facebook under a new law that took effect in January giving regulators more powers to rein in big tech companies.
The watchdog said it has initiated the first stage of the probe to determine if Apple has “cross-market significance.”
“An ecosystem extending across different markets can be one indication of such a position held by a company,” said the authority. “Such positions of power can make it very hard for other companies to counter it.”
Andreas Mundt, who heads the Federal Cartel Office, said his service will look at whether Apple has established such a digital ecosystem across several markets around the iPhone with its proprietary operating system iOS.
“A key focus of the investigation will be the operation of the App Store, because in many cases, it empowers Apple to have an influence on the business activities of third parties,” he added.
An Apple spokesperson underlined the company’s contribution to the employment market in Germany, saying its iOS app economy supported 250,000 jobs.
“We look forward to discussing our approach with the FCO and having an open dialogue about any of their concerns,” said the spokesperson in a statement.

Following the first stage of the probe, the cartel office said it might then look at other specific issues after it received complaints from “several companies against potential anticompetitive practices.”
This included a complaint against the company’s alleged tracking restrictions of users in connection with the introduction of the iOS 14.5 operating system.
It added that complaints had also been filed by app developers disputing the usage of Apple’s system for in-app purchases.
Germany’s tougher stance against the digital giants came after new EU draft legislation unveiled in December aimed at curbing the power of the Internet behemoths that could shake up the way Silicon Valley can operate in the 27-nation bloc.
The push to tighten legislation comes as big tech companies are facing increasing pressure around the globe, including in the United States, where Google and Facebook are facing antitrust suits.
Besides looking at the reach of the companies, scrutiny often extends to privacy issues.
In its investigation targeting Google, for instance, the German cartel office said it was examining if consumers who wish to use the search engine giant’s services “have sufficient choice as to how Google will use their data.”
The multinationals are also facing a crackdown from Western governments seeking to claw back taxes which they fear had been channeled unfairly into tax havens.
Germany and France have joined calls from the United States to impose a global minimum corporate tax of at least 15 percent, a move which targets multinationals like Amazon and Google.
Critics have repeatedly warned that many of the world’s biggest companies use tax havens or exploit loopholes to pay far less in taxes than some individuals.


Meta to charge Arab advertisers extra fee for reaching European audiences

Updated 11 March 2026
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Meta to charge Arab advertisers extra fee for reaching European audiences

  • US tech giant told advertisers it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms to offset digital service taxes
  • Charges are determined by where the audience is located, not where the advertiser is based

LONDON: Meta will from July 1 impose location-based surcharges on advertisers targeting audiences in six European countries, a move that will directly affect Arab businesses that run campaigns across the continent.

The US tech giant announced it will add fees ranging from 2 to 5 percent on image and video ads delivered on its platforms, including Facebook, Instagram and WhatsApp, to offset digital service taxes imposed by individual governments.

Crucially, the charges are determined by where the audience is located, not where the advertiser is based.

That means Saudi, Emirati, Egyptian or other Arab companies paying to reach consumers in the UK, France or Italy will face the additional costs regardless of their own country’s tax arrangements with Meta.

Fees will apply at 2 percent for ads reaching UK audiences, 3 percent for France, Italy and Spain, and 5 percent for Austria and Turkiye.

“If you deliver $100 in ads to Italy, where there is a 3% location fee, you will be charged $100 (ad delivery), plus $3 (location fee), for $103 total,” the company wrote in an email to an advertiser initially reported by Bloomberg. “Note that any applicable VAT will be calculated on top of the total amount.”

The taxes have been introduced at different points, starting with France in 2019, though not the EU as a bloc.

Many tech companies report substantial sales in Europe and millions of users but pay minimal tax on profits. The goal is to claw back locally derived economic value, Bloomberg reported.

The move follows similar decisions by Google and Amazon, which have also begun passing European digital tax costs on to advertisers.

For Arab brands with growing European footprints, particularly in fashion, travel, hospitality and media, the new fees add another layer of cost to campaigns already subject to currency and targeting complexities.

Digital services taxes, levied as a percentage of revenues earned by major tech platforms in individual countries, have drawn criticism from Washington, which argues they unfairly target US companies.

Meta has been reached for comments.