NEOM initiative aims to help Saudi craftspeople develop their businesses

Among the craft sectors targeted by the NEOM initiative are embroidery and fashion, jewelry making and traditional Bedouin weaving. (SPA)
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Updated 18 June 2021

NEOM initiative aims to help Saudi craftspeople develop their businesses

  • Craft+ runs for two weeks with the aim of empowering and supporting home businesses and micro-enterprises

JEDDAH: A new initiative in NEOM and Tabuk is providing financial support and training to help people working in the local crafts sector develop their businesses.

Craft+ was launched this month by NEOM’s Social Responsibility Program and the Dulani Business Center, a key Social Development Bank program. It runs for two weeks with the aim of empowering and supporting home businesses and micro-enterprises, and providing development and training assistance to help local craftspeople improve the efficiency of their operations and contribute to the development and sustainability of business in the Kingdom. This is in line with the aims of the NEOM megacity project and Saudi Vision 2030.

Craft sectors targeted by the initiative include embroidery and fashion, jewelry making, painting and sculpture, sadu (traditional Bedouin weaving), palm industries and the manufacturing of perfume and incense.

The program concludes with a five-day bazaar in Tabuk Park Mall that will begin on June 18 and be open from 4 p.m. to 11 p.m. each day. Items made by the participants will be on show to raise awareness of the importance of local crafts, and available to buy.

The initiative is taking place under the auspices of NEOM’s Social Responsibility Program, which aims to empower local communities to unlock their potential, preserve their culture and heritage, contribute to the economic growth of NEOM, and succeed in the work environment of the future. It aims to achieve this by 2025 through transformational educational and training programs, entrepreneurial and employment initiatives, and community development efforts.

NEOM also recently launched an initiative designed to provide employment opportunities for local residents, and aims to provide training and upskilling programs to at least 7,000 people by 2025. Since 2020, NEOM has also provided training in the English language and information technology to more than 1,000 residents of the surrounding areas.

The Social Responsibility Program has also organized a series of workshops, in collaboration with the Ministry of Communications and Information Technology and Think Tech, to enhance digital literacy and increase digital awareness.

In January Saudi authorities announced that a huge zero-carbon smart city will be built at NEOM in northwestern Saudi Arabia. The project, called The Line, will be home to a million people and have no cars and or roads.


Saudi Defense Ministry hosts its first Strategic Communication Forum

Updated 17 September 2021

Saudi Defense Ministry hosts its first Strategic Communication Forum

  • Event is part of project to develop ministry’s internal and external communications to meet the requirements of modern media applications and practices

RIYADH: The Saudi Ministry of Defense held its first Strategic Communication Forum on Thursday in Riyadh. The aim was to engage the ministry’s communication staff across the Kingdom with its targeted operating model, to help achieve the objectives of its transformation program.

The event, which took place under the patronage of Khalid Al-Biyari, assistant minister of defense for executive affairs, also formed part of the ministry’s project to develop its internal and external communications to meet the requirements of modern media applications and practices.

The forum included a number of workshops, presented by Prince Ahmed bin Salman Applied Media Academy, focusing on communications-related subjects such as creative content creation, video production for social media and event management. The participants included officials and communication specialists from the Saudi Armed Forces, joint forces and the military’s Health Services Department.

Al-Biyari said during the forum that the ministry views strategic communication as a crucial approach to achieving excellence in performance.

“Adding strategic value to communications raises our media practices to a more advanced level in terms of planning the dissemination of key messages,” he said. “The rapid and frequent advancements in technology make it inevitable that all organizations, not only the Ministry of Defense, must think of communication with audiences strategically.”

Ahmed Ali Asiri, the deputy minister for strategic affairs and a keynote speaker at the event, stressed the importance of strategic communications to the ministry’s media activities. He said it is imperative for all employees to receive updated information accurately and in a timely manner, to ensure the quality and efficiency of operations.

He added that strategic communication is vital to send the right messages about the work of the ministry.

Abdullrahman Al-Sultan, the ministry’s director-general of strategic communications and media, gave a presentation about the role of his directorate, its organizational structure and the strategy behind its operating model.

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Saudi crown prince, Spanish prime minister hold call

Updated 17 September 2021

Saudi crown prince, Spanish prime minister hold call

NEOM: Saudi Crown Prince Mohammed bin Salman was in a phone call on Thursday with Spanish Prime Minister Pedro Sánchez.
The pair discussed bilateral relations between Saudi Arabia and Spain and ways to enhance them.


Saudi aid agency KSrelief delivers food aid to Mali, medical support to Uruguay

Updated 17 September 2021

Saudi aid agency KSrelief delivers food aid to Mali, medical support to Uruguay

BAMAKO: Saudi Arabia’s King Salman Humanitarian Aid and Relief Center recently launched a project to distribute food aid to the poor in Mali.

An event to mark the distribution was attended by Saudi ambassador to Mali Khalid Al-Khalid, a KSrelief team and a number of Malian officials.

The aid includes 15,038 bags of rice, weighing 752 tons. It will be distributed to a number of Malian regions, benefiting 120,304 individuals.

It comes within the framework of humanitarian and relief projects being implemented by the Kingdom, through KSrelief, for countries and peoples around the world.

Meanwhile, KSrelief delivered medical and preventive assistance to Uruguay in order to help the country combat the COVID-19 pandemic.

On behalf of KSrelief, Saudi Ambassador to Uruguay Eyad bin Ghazi Hakim officially handed over the support in the presence of Uruguayan Minister of Public Health Daniel Salinas.

Salinas said that Uruguay has “benefited greatly” from Saudi assistance in its fight against the pandemic.


Saudi Arabia raises awareness on World Patient Safety Day

Updated 17 September 2021

Saudi Arabia raises awareness on World Patient Safety Day

JEDDAH: Saudi Arabia has joined the world in celebrating World Patient Safety Day 2021.

The Saudi Patient Safety Center said that the 72nd World Health Assembly, affiliated with the World Health Organization, adopted in May 2019 a global action on patient safety, which guarantees celebrating a world day on patient safety each year.

The SPSC noted that this year saw the inauguration of an awareness campaign under the theme “safe maternal and newborn care,” which aims at raising community awareness on the safety of mothers and newborns.

It also aims to support the best health practices to reduce risks and deaths that can be avoided during delivery.


Deal signed to empower locals in Saudi Arabia’s Diriyah community

Updated 17 September 2021

Deal signed to empower locals in Saudi Arabia’s Diriyah community

RIYADH: The Diriyah Gate Development Authority has signed a memorandum of understanding with Jahez International Company to strengthen their partnership, activating initiatives for charitable and community work, supporting working families and training young men and women in the province.

The agreement also covers the exchange of and participation in relevant studies and statistics to achieve the objectives of joint initiatives, empowering and developing the Diriyah community by providing opportunities for working families, offering training programs and offers and discounts to target groups and promoting events and initiatives to support community groups.

Jahez is one of the most important active partners for many community and charitable events organized by the DGDA, the most recent of which was the “Jahiziyat Al-Diriyah” initiative, during which the authority provided hundreds of free dishes from restaurants offering authentic Najd cuisine.

The initiative also featured many competitions and events during the holy month of Ramadan, introducing the historical monuments and the ancient human and cultural heritage in the land of kings and heroes.

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