Saudi Arabian Olympic Committee, NEOM partner to promote sports in the Kingdom

Prince Abdulaziz Bin Turki Al-Faisal, President of Saudi Arabian Olympic Committee (right), with NEOM CEO Nadhmi Al-Nasr after signing the MoU between the two entities. (SAOC)
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Updated 16 June 2021
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Saudi Arabian Olympic Committee, NEOM partner to promote sports in the Kingdom

  • Five-year Memorandum of Understanding (MoU) will set up new sports centers of excellence across the country
  • Agreement provides a roadmap to hosting international sports events and will spark the development of a Saudi Arabian sporting ecosystem

JEDDAH: The Saudi Arabian Olympic Committee (SAOC) signed a five-year Memorandum of Understanding (MoU) with NEOM to collaborate on developing a competitive sporting ecosystem through new centers of excellence across the country.

NEOM, an ambitious mega-city project located in the north of the Kingdom, will be the first city to rely solely on natural modes of transportation and eliminate carbon emissions of any kind.

The MoU was signed by Saudi Arabia’s Minister of Sports Prince Abdul Aziz bin Turki Al-Faisal and Chief Executive of NEOM Nadhmi Al-Nasr. It sets out plans for the two bodies to collaborate on the development of the Saudi Arabian sporting ecosystem and to enhance its collaboration and competitiveness on the world stage. 

It also encourages partnership in the development of a national strategy for sport across the country.

Prince Abdul Aziz said that the MoU is designed to enhance cooperation between the SAOC and NEOM as they develop sporting centers of excellence for specific sports, which NEOM will plan, design and host. 

It also provides a roadmap to hosting international sports events through joint working groups with representatives from the SAOC and the Saudi Ministry of Sports.

Collectively, these activities will help ensure that the Kingdom’s sports activities align with Vision 2030. 

The MoU also provides scope for NEOM to assist the SAOC in realizing its objectives while pushing ahead with the development of sporting infrastructure, including the Concept Lab, NEOM’s sports tech and innovation hub. 

“This partnership is a natural extension of our existing strategy to make NEOM a future international sports destination capable of generating innovative investment opportunities and engendering a greater understanding of active lifestyles in the Kingdom,” Al-Nasr said. 

“This agreement further emphasizes the shared ambitions between our two organizations, which will put NEOM on the global map as a modern hub for global sports.”


WWE star praises Saudi fans as excitement builds on eve of Royal Rumble in Riyadh

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WWE star praises Saudi fans as excitement builds on eve of Royal Rumble in Riyadh

  • The event on Saturday at the newly built, 25,000-seater KAFD Arena will be the first traditional Royal Rumble staged outside North America
  • Saudi fans ‘are so energetic and loud … They’re bringing the energy. They’re going to bring it to SmackDown, to Royal Rumble and, next year, to WrestleMania,’ says WWE star Matt Cardona

RIYADH: A landmark Royal Rumble weekend in Riyadh got underway on Friday, with WWE superstar Matt Cardona sharing his impressions of Saudi Arabia and the local fans as momentum built for the promotion’s marquee premium live event on Saturday.

The event, part of Riyadh Season, is the first “Big Five” WWE show of the year and the first traditional Royal Rumble staged outside North America. It will take place at the newly built KAFD Arena, which was constructed in a record-breaking time of just 35 days, and has seating for about 25,000 fans, an open-roof design and what are described as immersive architectural elements.

In recent years, WWE has expanded its global footprint by staging major events across the Middle East and Europe, offering fans in Saudi Arabia and other countries the opportunity to see their favorite fighters in action.

Cardona told Arab News that the relationship between WWE and Riyadh Season continues to grow, and revealed what he and his fellow wrestlers have been up to since arriving in the Kingdom.

“We went to Six Flags, we rode the tallest, longest roller coaster, then we get to wrestle,” said the former WWE US and Intercontinental Champion and NWA World Heavyweight Champion.

“So for me, as a big fan, a big kid, getting to go to Six Flags when I get to wrestle, this is a dream come true.”

Professional wrestling has built a strong following in Saudi Arabia over the years, and now generations of fans who grew up watching bouts on television have the chance to attend major events in person and see their favorite stars in action.

What once seemed a distant dream for many in the Kingdom has become a reality in recent years, after the WWE and the Saudi General Entertainment Authority began working together to bring live events to the country in line with Saudi Vision 2030’s entertainment goals.

Cardona has been impressed by the passion and enthusiasm of the Saudi fans he has encountered.

“The fans here are so energetic and loud,” he said. “Even yesterday, we were just doing meet-and-greets, photo ops and autographs, and they’re chanting like we’re already in the ring.

“They’re bringing the energy. They’re going to bring it to SmackDown, to Royal Rumble and, next year, to WrestleMania.”

Since the partnership with Saudi authorities began, WWE has staged several major events in the Kingdom including Crown Jewel, Elimination Chamber, and King and Queen of the Ring. The date for next year’s WrestleMania 43 in Riyadh has yet to be announced.