DUBAI: Floranow, a Dubai-based B2B floral marketplace said it acquired the distribution business of Saudi Arabia’s Astra Farms
Floranow describes itself as the MENA region’s first online B2B flower marketplace, connecting global producers of flowers and plants to regional and international buyers, including florists, hotels, event planners and supermarkets.
Astra Farm is the Middle East’s largest producer of cut flowers and runs an extensive distribution network across the Kingdom.
“It will enable us to help the Saudi floriculture sector innovate and thrive via the use of amazing technology and world-class, cool-chain logistics,” said Charif Mzayek, Floranow’s founder and CEO.
The company said the deal will disrupt the Kingdom’s floral industry by introducing innovative technology to an otherwise traditional sector.
The value of the acquisition was not disclosed.
Saudi flower farm Astra plucked by Dubai-based Floranow
https://arab.news/2z34e
Saudi flower farm Astra plucked by Dubai-based Floranow
- Floranow describes itself as the MENA region’s first online B2B flower marketplace
Stc Group issues US dollar-denominated sukuk with a total value of $2bn
RIYADH: Stc Group has issued US dollar-denominated sukuk with a total value of $2 billion across two tranches.
The group clarified that the issuance included the offering of $750 million in sukuk with a 5-year maturity at a yield of US Treasury plus 75 basis points, and an issuance of $1.250 billion with a 10-year maturity at a yield of UST plus 90 basis points, according to the Saudi Press Agency.
It noted that the total order book exceeded $8 billion across both tranches, with a coverage rate exceeding 4 times, and participation from over 300 investors in the subscription.
The issuance garnered strong demand from a broad and diverse base of international investors, reflecting solid confidence in the robustness and efficiency of stc Group’s business model and strategy.
This strategy is aimed at strengthening its digital leadership, seizing infrastructure opportunities, enabling massive projects, and contributing to the realization of Vision 2030 objectives, with a focus on achieving sustainable growth based on operational efficiency and maximizing shareholder value.
This issuance enhances stc Group’s access to international capital markets and solidifies investor confidence in the strength of its credit position.
It also supports its strategic role in accelerating the pace of digital transformation in the Kingdom and building a thriving digital economy.










