Red Sea Development Company appoints two new members to advisory board

Frances-Anne Keeler, member of global advisory board, TRSDC.
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Updated 14 June 2021
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Red Sea Development Company appoints two new members to advisory board

The Red Sea Development Company (TRSDC), the developer behind the world’s most ambitious regenerative tourism project, has appointed two industry experts to its global advisory board. 

The new appointees, who have a combined experience of more than 50 years in the hospitality and tourism sector, will play a pivotal role in directing The Red Sea Project toward welcoming its first guests at the end of 2022.

Frances-Anne Keeler, former deputy CEO of Tourism Australia and former executive director of Europe at VisitBritain, and Piers Schmidt, founder of Luxury Branding, join the company’s existing international advisory board of eight world leaders in business, investment, tourism, sustainability and conservation with immediate effect. 

John Pagano, CEO of TRSDC, said: “As we prepare to welcome our first visitors to the destination next year, our focus is turning toward how we share the treasures of The Red Sea Project. We are delighted to welcome the new advisory board members, whose experience will be instrumental in our preparation for launch.” 

Keeler has more than 25 years of experience across hospitality and tourism, business and events and education and financial services. In her previous positions, she has led international strategy, marketing and operations across multiple markets. Keeler has used her industry knowledge to launch her own tourism strategy consulting firm. She chairs the boards of various tourism initiatives, including Australian Tourism Data Warehouse, the national platform for digital tourism information in the region and Chocolateria San Churro, a unique Spanish chocolate café experience with more than 50 stores in Australia.

Schmidt brings over 25 years of experience in advising luxury brands. In 2002, he founded Luxury Branding, an advisory boutique for leaders seeking to create the world’s most hospitable brands. His experience includes the branding and roll-out of One&Only Resorts, extending the Giorgio Armani brand into hospitality and codifying five trophy assets into the Dorchester Collection. Schmidt is also a visiting professor on the MBA program at Ecole hôtelière de Lausanne, a prestigious hospitality school in Switzerland. 

The Red Sea Project has already passed numerous significant milestones and work is on track to welcome the first guests when the international airport and the first hotels will open next year. All 16 hotels planned in Phase I will be opening by the end of 2023. 

Upon completion in 2030, The Red Sea Project will comprise 50 hotels, offering up to 8,000 hotel rooms and around 1,300 residential properties across 22 islands and six inland sites. The destination will also include a luxury marina, and entertainment and leisure facilities.


World Defense Show 2026: KPMG highlights human capital as strategic defense asset

Updated 03 February 2026
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World Defense Show 2026: KPMG highlights human capital as strategic defense asset

KPMG published a series of four white papers as official knowledge partner for the World Defense Show 2026, reinforcing its commitment to supporting Saudi Arabia’s Vision 2030 and the Kingdom’s ambition to build a sovereign, future-ready defense ecosystem grounded in integrated capability development, localization, and digital readiness.

As global defense priorities evolve from procurement-led models toward capability-driven ecosystems, one of the papers in the defense integration series highlights a clear inflection point for the sector. According to KPMG analysis, defense localization in Saudi Arabia has increased from around 4 percent in 2018 to 24.9 percent in 2024, with the Kingdom targeting 50 percent localization by 2030. At the same time, local content across the defense sector has reached 40.7 percent, up from 38.4 percent in 2023, reflecting deeper integration across procurement, industrial participation, technology adoption, and workforce development.

KPMG’s findings emphasize that modern defense power is no longer defined by platforms and equipment alone, but by the ability to design, operate, integrate, and sustain advanced systems at scale. While technology, infrastructure, and capital investment remain critical enablers, the firm’s WDS position paper highlights that defense transformation has a significant human-capital focus, recognizing that skills, data literacy, and local expertise are essential to maximizing the performance, resilience, and sovereignty of advanced defense capabilities.

Christopher Moore, head of defense and security, said: “Saudi Arabia’s defense transformation has a significant human-capital focus, alongside major investments in technology, equipment, and industrial capacity. The progress we are seeing in localization and local content demonstrates that the Kingdom is not only acquiring advanced systems, but also building the skills, institutions, and operating models required to sustain them. Through our partnership with the World Defense Show, KPMG is proud to contribute insight and frameworks that help translate Vision 2030 ambition into operational readiness.”

This human-capital perspective forms part of a broader KPMG defense thought-leadership series developed for WDS 2026, which examines defense transformation through multiple, interconnected pillars. These include accelerating sovereign defense ecosystems, integrating business and technology infrastructure, financing future deterrence through public-private partnerships, strengthening industrial and technological autonomy, and building a future-ready defense workforce — reflecting KPMG’s holistic view of defense as an integrated national ecosystem.

KPMG’s research also situates Saudi Arabia’s progress within a global economic context. International benchmarks cited in the firm’s WDS analysis show that every $1 billion in defense manufacturing output in the US supports approximately 5,700 jobs, while the UK defense sector contributes around £25 billion ($34.2 billion) to GDP and sustains 260,000 skilled jobs. Across the EU, defense industries employ more than 1.6 million people and generate approximately 70 billion euros ($82.9 billion) in annual value. KPMG notes that similar dynamics are beginning to emerge in Saudi Arabia as localization accelerates and private-sector participation expands.

To support measurable progress, KPMG has proposed a Defense Workforce Capability Index — a framework that links workforce outcomes directly to operational readiness. The index tracks localization rates, technical qualification levels in advanced and digital systems, and the share of maintenance and sustainment conducted domestically, aligning human-capital metrics with broader defense performance objectives.

Taking place in Riyadh from Feb. 8 to 12, the World Defense Show will bring together senior government leaders, defense manufacturers, and technology innovators from around the world. The other three papers in the defense integration series focus on sovereignty, financing and technology.