Red Sea Development Company appoints two new members to advisory board

Frances-Anne Keeler, member of global advisory board, TRSDC.
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Updated 14 June 2021
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Red Sea Development Company appoints two new members to advisory board

The Red Sea Development Company (TRSDC), the developer behind the world’s most ambitious regenerative tourism project, has appointed two industry experts to its global advisory board. 

The new appointees, who have a combined experience of more than 50 years in the hospitality and tourism sector, will play a pivotal role in directing The Red Sea Project toward welcoming its first guests at the end of 2022.

Frances-Anne Keeler, former deputy CEO of Tourism Australia and former executive director of Europe at VisitBritain, and Piers Schmidt, founder of Luxury Branding, join the company’s existing international advisory board of eight world leaders in business, investment, tourism, sustainability and conservation with immediate effect. 

John Pagano, CEO of TRSDC, said: “As we prepare to welcome our first visitors to the destination next year, our focus is turning toward how we share the treasures of The Red Sea Project. We are delighted to welcome the new advisory board members, whose experience will be instrumental in our preparation for launch.” 

Keeler has more than 25 years of experience across hospitality and tourism, business and events and education and financial services. In her previous positions, she has led international strategy, marketing and operations across multiple markets. Keeler has used her industry knowledge to launch her own tourism strategy consulting firm. She chairs the boards of various tourism initiatives, including Australian Tourism Data Warehouse, the national platform for digital tourism information in the region and Chocolateria San Churro, a unique Spanish chocolate café experience with more than 50 stores in Australia.

Schmidt brings over 25 years of experience in advising luxury brands. In 2002, he founded Luxury Branding, an advisory boutique for leaders seeking to create the world’s most hospitable brands. His experience includes the branding and roll-out of One&Only Resorts, extending the Giorgio Armani brand into hospitality and codifying five trophy assets into the Dorchester Collection. Schmidt is also a visiting professor on the MBA program at Ecole hôtelière de Lausanne, a prestigious hospitality school in Switzerland. 

The Red Sea Project has already passed numerous significant milestones and work is on track to welcome the first guests when the international airport and the first hotels will open next year. All 16 hotels planned in Phase I will be opening by the end of 2023. 

Upon completion in 2030, The Red Sea Project will comprise 50 hotels, offering up to 8,000 hotel rooms and around 1,300 residential properties across 22 islands and six inland sites. The destination will also include a luxury marina, and entertainment and leisure facilities.


Jameel Observatory-CREWSnet advances climate resilience in Bangladesh

Updated 20 January 2026
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Jameel Observatory-CREWSnet advances climate resilience in Bangladesh

The Jameel Observatory Climate Resilience Early Warning System Network, an initiative co-founded by the Massachusetts Institute of Technology and Community Jameel to reinvent climate change adaptation in vulnerable communities into a proactive, integrated and evidence-based process, announced the launch of its Adaptation Fortress initiative, transforming existing cyclone shelters and providing protection from heat waves in Bangladesh for the first time.
The first Adaptation Fortress is under construction in Satkhira district, southwest Bangladesh. If this pilot is successful, the initiative will open a pathway, with additional funding, to scaling up to 1,250 Adaptation Fortresses providing heatwave relief to half a million of the region’s most vulnerable residents.
More than 30 million people live in southwestern Bangladesh. Between 2019 and 2021, including in the midst of the COVID-19 pandemic, multiple cyclones hit the region, devastating land, homes and entire communities. The threats posed by climate change — rising sea levels and more extreme weather — mean that people living in this region are likely to face similar crises in the years ahead. In addition to cyclones, extreme heat is a growing threat, putting people at risk of dehydration and heatstroke. In 2024, the UN found that heat waves caused nationwide school closures for two weeks, with some schools closing for six to eight weeks due to the combined impact of heat waves and flooding.
In Bangladesh, the Jameel Observatory-CREWSnet has used its mid-century climate projections and analysis of local human systems to design a pilot for a multi-purpose, multi-objective structure called an Adaptation Fortress.
By engaging extensively with local communities, the Jameel Observatory-CREWSnet, which includes among its partners BRAC, a global nongovernmental organization established in Bangladesh, is demonstrating a new model of climate adaptation that repurposes schools that are also cyclone shelters to serve as sanctuaries during extreme heat events.
The climate resilient shelter model is the first of its kind in Bangladesh and serves as a blueprint for infrastructure development across South Asia. Designed to protect the most vulnerable community members during government-declared heat emergencies, Adaptation Fortresses feature solar power generation and battery backup systems to ensure the shelter is resilient to outages during extreme heat conditions. The site also includes rainwater harvesting capacity and is designed so that excess energy generated when air conditioning is not in use is made available for community use.
Mohammed Abdul Latif Jameel KBE, founder and chairman of Community Jameel, said: “The Jameel Observatory-CREWSnet’s construction of this first pilot Adaptation Fortress marks a milestone for Bangladesh and the region. It lays the foundation for a proactive response to cyclones and heat stress — emergencies that the team has projected will become frequent events, threatening the lives of millions in Bangladesh. By adapting infrastructure today, we are building the resilience needed for tomorrow.”
Professor Elfatih Eltahir, lead principal investigator of the Jameel Observatory-CREWSnet, said: “Bangladesh built a vast network of cyclone shelters that have been effective in protecting vulnerable populations. For the first time the Jameel Observatory-CREWSnet is introducing the concept of shelter from heat waves as well as cyclones in southwest Bangladesh. This integrated and proactive initiative will significantly improve climate resilience in a region with some of the highest risks from climate change.”
Dr. Deborah Campbell, executive director of the Jameel Observatory-CREWSnet, said: “Bangladesh is getting hotter and will experience more frequent and severe heat waves, leaving many people very vulnerable to heat stress and lacking the resources to adapt. The Adaptation Fortress initiative will provide shelter for the most vulnerable community members in southwest Bangladesh and has the potential to serve as a model for similar proactive climate resilience infrastructure development across Bangladesh and South Asia.”
Dr. Md Liakath Ali, principal investigator of the Jameel Observatory-CREWSnet at BRAC, said: “BRAC is proud to partner with the Jameel Observatory-CREWSnet in pioneering the Adaptation Fortress initiative, an important step toward protecting vulnerable communities from the growing risks of extreme heat in coastal Bangladesh. By transforming existing cyclone shelters into multi-purpose, climate-resilient infrastructure, we are demonstrating how locally grounded solutions can address emerging climate hazards while strengthening community well-being. Alongside the pilot, we are committed to engaging policy makers so that future heat and climate risks are integrated into national planning processes. The lessons from this initiative will not only support communities in the southwest, but also inform long-term, scalable strategies for resilience across the country.”