RIYADH: The Konoz Saudi Arabia initiative, one of the Ministry of Media’s programs, achieved a global milestone by winning six gold awards at the AVA Digital Awards for its documentary film “The Destination.”

Awards were given for documentary, film, editing, informational, cinematography and directing.

With the achievement, the film’s total awards since its release have risen to 13, in addition to receiving three international commendations, bringing the initiative’s overall tally to more than 50 local and international awards.

“The Destination” showcases the developments witnessed in Saudi Arabia over the past few years across political, economic, medical, sports, cultural, media and artistic fields. The film highlights the steady and accelerated steps toward realizing Saudi Vision 2030 and the Kingdom’s transformation into a global destination.

The documentary is currently available on the Shahid and stc tv platforms, in addition to being screened onboard Saudia flights. It combines creative footage drawn from trusted media sources covering events across the Kingdom with exclusive interviews featuring experts and specialists in the fields addressed by the film.

To date, the documentary has surpassed 10 million views across various platforms.

The AVA Digital Awards are among the most prestigious international awards, established in the US nearly 19 years ago. The awards aim to honor excellence in planning, directing, design and production across digital campaigns, audio and video production, website development, and social-media marketing and engagement.