US food tech startup in $100m deal to expand into KSA

C3 currently operates around 250 food locations throughout the US. (Supplied)
Short Url
Updated 02 June 2021
Follow

US food tech startup in $100m deal to expand into KSA

  • Creating Culinary Communities (C3) Arabia has been valued at $100 million

A US-based food technology platform has announced a new $100 million Saudi joint venture targeting 550 outlets by 2026, with the first set to launch in Riyadh early next year.

Creating Culinary Communities (C3) Arabia has been valued at $100 million and will be 49 percent owned by parent company C3 with Saudi investment firm WK Holding owning the remainder.

Launched in 2019 by American serial entrepreneur Sam Nazarian, C3 currently operates around 250 food locations throughout the US. This year the company also launched the Citizens Go app, which allows users to order from multiple restaurants as part of a single order.

C3’s expansion into Saudi Arabia will be fully funded by Smart Food Holding, a division of WK Holding.

Layla Abuzaid, founder and CEO of WK Holding, said: “C3’s expansion throughout Saudi Arabia will democratize haute cuisine by owning the food tech space in the region and we will assemble a best-in-class hospitality hub in the Kingdom for the region, and for the world. We will unlock local talents, celebrate our vibrant culinary culture, and export globally.”

C3’s stable of culinary brands already includes chefs Masaharu Morimoto, Dario Cecchini, Katsuya Uechi, Dani Garcia, Martin Heierling, Michael Israel, Vincenzo Rossy, and Romain Fornell.

Nazarian said: “International expansion is key to C3’s growth and there is no better partner to take us into the influential Saudi Arabia market.

“Through partnership we are excited to introduce C3’s popular digital restaurant brands such as Umami Burger, Sam’s Crispy Chicken, Krispy Rice, Kumi, Sa’moto, and more to the Saudi community.”

The C3 Arabia partnerships aim to introduce 40 brands to Saudi Arabia and the first, Citizens Food Hall, will open in Riyadh in the first quarter of next year.

Long term, the joint venture is planning to open 30 locations within the first year and reach 550 branded locations across the wider region in five years, including food halls, self-service outlets, drive-thru, and mobile delivery services.


Saudi minister at Davos urges collaboration on minerals

Global collaboration on minerals essential to ease geopolitical tensions and secure supply, WEF hears. (Supplied)
Updated 20 January 2026
Follow

Saudi minister at Davos urges collaboration on minerals

  • The reason of the tension of geopolitics is actually the criticality of the minerals

LONDON: Countries need to collaborate on mining and resources to help avoid geopolitical tensions, Saudi Arabia’s minister of industry and mineral resources told the World Economic Forum on Tuesday.

“The reason of the tension of geopolitics is actually the criticality of the minerals, the concentration in different areas of the world,” Bandar Alkhorayef told a panel discussion on the geopolitics of materials.

“The rational thing to do is to collaborate, and that’s what we are doing,” he added. “We are creating a platform of collaboration in Saudi Arabia.”

Bandar Alkhorayef, Saudi Minister of Industry and Mineral Resources 

The Kingdom last week hosted the Future Minerals Forum in Riyadh. Alkhorayef said the platform was launched by the government in 2022 as a contribution to the global community. “It’s very important to have a global movement, and that’s why we launched the Future Minerals Forum,” he said. “It is the most important platform of global mining leaders.”

The Kingdom has made mining one of the key pillars of its economy, rapidly expanding the sector under the Vision 2030 reform program with an eye on diversification. Saudi Arabia has an estimated $2.5 trillion in mineral wealth and the ramping up of extraction comes at a time of intense global competition for resources to drive technological development in areas like AI and renewables.

“We realized that unlocking the value that we have in our natural resources, of the different minerals that we have, will definitely help our economy to grow to diversify,” Alkhorayef said. The Kingdom has worked to reduce the timelines required to set up mines while also protecting local communities, he added. Obtaining mining permits in Saudi Arabia has been reduced to just 30 to 90 days compared to the many years required in other countries, Alkhorayef said.

“We learned very, very early that permitting is a bottleneck in the system,” he added. “We all know, and we have to be very, very frank about this, that mining doesn’t have a good reputation globally.

“We are trying to change this and cutting down the licensing process doesn’t only solve it. You need also to show the communities the impact of the mining on their lives.”

Saudi Arabia’s new mining investment laws have placed great emphasis on the development of society and local communities, along with protecting the environment and incorporating new technologies, Alkhorayef said. “We want to build the future mines; we don’t want to build old mines.”