Adidas announces landmark partnership with Challenge Team, Saudi’s first ever Women’s Football League champions

Challenge Team members with the Women's Football League trophy they won in November 2020. (Adidas MENA)
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Updated 01 June 2021
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Adidas announces landmark partnership with Challenge Team, Saudi’s first ever Women’s Football League champions

  • The partnership aims to support the Kingdom’s efforts as part of the 2030 Vision to empower and create opportunities for women of the region

RIYADH: Adidas MENA has revealed the official sponsorship of Challenge football team, winners of Saudi Arabia’s first ever Women’s Football League (WFL).

Through this announcement, Adidas aims to support Saudi Arabia’s efforts as part of the 2030 vision to empower and create opportunities for women of the region.

Commenting on the partnership with the Riyadh based team, Rawh Al-Arfaj , Challenge Team Founder and CEO said, “We are honored to be the first female football team to be sponsored by adidas in Saudi Arabia. We’ve really seen Challenge Football Team gain momentum since the establishment of the first Women’s Football League in Saudi Arabia in 2020, and we hope to inspire girls and women in Saudi Arabia and beyond to pursue their passion.”




Rawh Al-Arfaj , Challenge Team Founder and CEO. (Adidas MENA)

The WFL - over 600 players and 24 teams taking part - was launched by Saudi Arabia’s Sports For All (SFA) in partnership with the Ministry of Sports and took place across Riyadh, Jeddah and Dammam as part of the Quality of Life program, Vision 2030.

On Dec. 17, 2020, Challenge Team defeated Jeddah Eagles to take home the WFL title and the prize money of $40,000.

“I joined the Challenge family in 2018 and I am honored to be part of the team’s  continuous achievements and ambition to succeed,” Haneen Al-Amari, Challenge Football Team midfielder said.

“We’ve seen Challenge Football team gain momentum since the establishment of the first women’s football league in Saudi Arabia in 2020, and we hope to inspire girls and women in Saudi Arabia and beyond to pursue their passion,” she added. “Special thanks to adidas for supporting our goals and believing in our vision.”




Challenge Team midfielder Haneen Al-Amari holding the Women's Football League trophy. (Adidas MENA)

 


Hakimi, Salah and Osimhen head star-packed AFCON last-16 cast

Updated 01 January 2026
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Hakimi, Salah and Osimhen head star-packed AFCON last-16 cast

  • A star-studded cast led by Achraf Hakimi, Mohamed Salah and Victor Osimhen switch to knockout fare from Saturday, when the Africa Cup of Nations resumes in Morocco

RABAT: A star-studded cast led by Achraf Hakimi, Mohamed Salah and Victor Osimhen switch to knockout fare from Saturday, when the Africa Cup of Nations resumes in Morocco.
Paris Saint-Germain defender Hakimi was crowned 2025 African player of the year in November. Liverpool attacker Salah and Galatasaray striker Osimhen were the runners-up.
After 36 matches spread across six groups, the 16 survivors from 24 hopefuls clash in eight second-round matches over four days.
Fit-again Hakimi is set to lead title favorites Morocco against Tanzania, Salah will captain Egypt against Benin and Osimhen-inspired Nigeria tackle Mozambique.
AFP Sport looks at the match-ups that will determine which nations advance to the quarter-finals, and move one step closer to a record $10 million (8.5 million euros) first prize.
Senegal v Sudan
Veteran Sadio Mane and Paris Saint-Germain 17-year-old Ibrahim Mbaye, in two appearances off the bench, have been among the stars as 2022 champions Senegal confirmed why they are among the favorites by winning Group D. Sudan, representing a country ravaged by civil war since 2023, reached the second round despite failing to score. Their only Group F win, against Equatorial Guinea, came via an own goal.
Mali v Tunisia
“If we carry on playing like this we will not go much further,” warned Belgium-born Mali coach Tom Saintfiet after three Group A draws. Tunisia did well to hold Morocco, but were woeful against Nigeria until they trailed by three goals. The Carthage Eagles then scored twice and came close to equalising.
Morocco v Tanzania
A mismatch on paper as Morocco, whose only previous title came 50 years ago, are 101 places above Tanzania in the world rankings. The east Africans ended a 45-year wait to get past the first round thanks to two draws. Morocco boast a potent strike force of Brahim Diaz from Real Madrid and Ayoub El Kaabi of Olympiacos. They have scored three goals each to share the Golden Boot lead with Algerian Riyad Mahrez.
South Africa v Cameroon
South Africa debuted in the AFCON 30 years ago by hammering Cameroon 3-0 in Johannesburg. It should be much closer when they meet a second time with only four places separating them in the world rankings. In pursuit of goals, South Africa will look to Oswin Appollis and Lyle Foster while 19-year-old Christian Kofane struck a stunning match-winner for Cameroon against Mozambique.
Egypt v Benin
Struggling to score for Liverpool this season, Salah has regained his appetite for goals in southern Morocco. He claimed match winners against Zimbabwe and South Africa to win Group B. Benin celebrated their first AFCON win 25 years after debuting by edging Botswana. The Cheetahs are a compact, spirited outfit led by veteran striker Steve Mounie, but lack punch up front.
Nigeria v Mozambique
Livewire Osimhen is a huge aerial threat and could have scored hat-tricks against Tanzania and Tunisia in Group C, but managed just one goal. Fellow former African player of the year Ademola Lookman has also impressed. Mozambique lost 3-0 in their previous AFCON meeting with the Super Eagles 16 years ago. It is likely to be tighter this time with striker Geny Catamo posing a threat for the Mambas (snakes).
Algeria v DR Congo
The clash of two former champions is potentially the match of the round. It is the only tie involving two European coaches — Bosnian Vladimir Petkovic and Frenchman Sebastien Desabre. Algeria and Nigeria were the only teams to win all three group matches. Former Manchester City winger Mahrez has been an inspirational captain while scoring three times.
Ivory Coast v Burkina Faso
This is the only match featuring nations from the same region. Burkina Faso and defending champions Ivory Coast share a border in west Africa. Manchester United winger Amad Diallo was the only winner of two player-of-the-match awards in the group stage. The Ivorian now face impressive Burkinabe defenders Edmond Tapsoba and Issoufou Dayo.