Samaco Automotive Company, the premium car dealer for Audi, Bentley, Bugatti, Lamborghini, Porsche and Volkswagen cars, has become the first automotive dealer in the Kingdom to launch a customer service feature on the Amazon Web Services (AWS) and ThingLogix Solutions platforms.
The innovative service seeks to help and support the company’s customers and deliver best-in-class customer service.
“Artificial Intelligence (AI) technologies are becoming imperative for businesses to maintain a competitive edge. It is claimed that by 2035, AI will have the power to increase productivity by 40 percent or more,” said Abdulla Attas, general manager for IT, business and digital transformation at Samaco Automotive.
Businesses are greatly relying on AI for automating business functions across customer service, sales and marketing verticals. According to a report in Accenture, 50 percent of consumers no longer care if they are dealing with humans or AI-enabled assistants. AI allows businesses to provide prompt assistance at various touch points of the customer journey.

By deploying chatbots for customer service, Samaco Automotive can meet the topmost customer expectation i.e. receiving 24×7 support. Real-time customer engagement will increase the customer satisfaction rate, thus delivering an overall superior experience.
Samaco Automotive chose AI chatbots as an integral part of customer service for several reasons, the most important being that it saves time.
Since chatbots answer simple questions quickly, the services and support team have more time to tackle other complex queries, which in turn will improve the organizational performance and productivity, in addition to enhancing customer satisfaction.
Bots will also help the company save on operational costs and improve response time.
AWS offers a broad set of machine learning services that support cloud infrastructure, putting machine learning in the hands of every developer, data scientist and expert practitioner. Named a leader in Gartner’s Magic Quadrant for Cloud AI Developer Services report, AWS is helping tens of thousands of customers accelerate their machine learning journey with the help of its partner ThingLogix.