Ramadan hotel occupancy rebounds close to pre-pandemic levels

Hotels in Alkhobar city, in Saudi Arabia’s Eastern Province, reported the highest average occupancy level in the Kingdom with 63.5 percent. (Shutterstock)
Short Url
Updated 24 May 2021
Follow

Ramadan hotel occupancy rebounds close to pre-pandemic levels

  • Research found that the Kingdom’s expected 67.1 percent increase in room supply over the next three years was the highest among the 50 most populated countries

JEDDAH: The Middle East’s hotel occupancy rates approached 2019 levels during Ramadan and Eid Al-Fitr this year, according to data from the hotel management analytics firm STR.

The report highlighted near-normal occupancy levels in the region during the holy month, helping key markets outperform global peers.

Hotels in Alkhobar city, in Saudi Arabia’s Eastern Province, reported the highest average occupancy level in the Kingdom with 63.5 percent.

On the country’s west coast, Jeddah’s occupancy levels dropped during the last week of Ramadan but climbed back during Eid to 58.6 percent. With the return of Umrah this year for vaccinated or COVID-recovered pilgrims only, Makkah’s hotel industry showed improved performance, although it remains below its full capacity due to safety measures and the suspension of overseas pilgrims.

Makkah’s market of over 42,000 hotel rooms showed nearly 35 percent occupancy during Ramadan this year compared to less than 20 percent in 2020, and above 80 percent in 2019.

Regionally, Eid occupancy rates varied across key markets.

Normally, leisure markets like Jeddah, Dubai, and Sharjah would report high occupancy during holiday periods, while business-based capital markets like Riyadh, Kuwait City, and Doha host fewer travelers. During the peak week this year, Sharjah enjoyed an average occupancy rate of 67 percent, followed by Doha (65.5 percent), Abu Dhabi (63.6 percent) and Dubai (60 percent).

A separate global STR report from March said that Saudi Arabia had the world’s biggest hotel pipeline.

The research found that the Kingdom’s expected 67.1 percent increase in room supply over the next three years was the highest among the 50 most populated countries.

“Saudi Arabia’s growth aspirations, along with the strength of other Middle East hospitality markets such as Qatar and the United Arab Emirates, is further validation that the region continues to emerge as a global tourist destination,” said Philip Wooller, STR’s regional director. “Such growth is a testament to the strength and prospectus of the nation’s strong cultural and economic resources.”

STR data shows 73,057 rooms in the Kingdom’s hotel pipeline.

Of the total, 16,965 are scheduled to come online during 2021.

While a significant portion of Saudi Arabia’s pipeline activity is concentrated in Makkah, with 28,052 rooms under development, several other sub-markets across the country are expected to increase hotel supply by 50 percent or more.


Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

Updated 28 December 2025
Follow

Arab food and beverage sector draws $22bn in foreign investment over 2 decades: Dhaman 

JEDDAH: Foreign investors committed about $22 billion to the Arab region’s food and beverage sector over the past two decades, backing 516 projects that generated roughly 93,000 jobs, according to a new sectoral report. 

In its third food and beverage industry study for 2025, the Arab Investment and Export Credit Guarantee Corp., known as Dhaman, said the bulk of investment flowed to a handful of markets. Egypt, Saudi Arabia, the UAE, Morocco and Qatar attracted 421 projects — about 82 percent of the total — with capital expenditure exceeding $17 billion, or nearly four-fifths of overall investment. 

Projects in those five countries accounted for around 71,000 jobs, representing 76 percent of total employment created by foreign direct investment in the sector over the 2003–2024 period, the report said, according to figures carried by the Kuwait News Agency. 

“The US has been the region's top food and beverage investor over the past 22 years with 74 projects or 14 projects of the total, and Capex of approximately $4 billion or 18 percent of the total, creating more than 14,000 jobs,” KUNA reported. 

Investment was also concentrated among a small group of multinational players. The sector’s top 10 foreign investors accounted for roughly 15 percent of projects, 32 percent of capital expenditure and 29 percent of newly created jobs.  

Swiss food group Nestlé led in project count with 14 initiatives, while Ukrainian agribusiness firm NIBULON topped capital spending and job creation, investing $2 billion and generating around 6,000 jobs. 

At the inter-Arab investment level, the report noted that 12 Arab countries invested in 108 projects, accounting for about 21 percent of total FDI projects in the sector over the past 22 years. These initiatives, carried out by 65 companies, involved $6.5 billion in capital expenditure, representing 30 percent of total FDI, and generated nearly 28,000 jobs. 

The UAE led inter-Arab investments, accounting for 45 percent of total projects and 58 percent of total capital expenditure, the report added, according to KUNA. 

The report also noted that the UAE, Saudi Arabia, Egypt, and Qatar topped the Arab ranking as the most attractive countries for investment in the sector in 2024, followed by Oman, Bahrain, Algeria, Morocco, and Kuwait. 

Looking ahead, Dhaman expects consumer demand to continue rising. Food and non-alcoholic beverage sales across 16 Arab countries are projected to increase 8.6 percent to more than $430 billion by the end of 2025, equivalent to 4.2 percent of global sales, before exceeding $560 billion by 2029. 

Sales are expected to remain highly concentrated geographically, with Egypt, Saudi Arabia, Algeria, the UAE and Iraq accounting for about 77 percent of the regional total. By product category, meat and poultry are forecast to lead with sales of about $106 billion, followed by cereals, pasta and baked goods at roughly $63 billion. 

Average annual per capita spending on food and non-alcoholic beverages in the region is projected to rise 7.2 percent to more than $1,845 by the end of 2025, approaching the global average, and to reach about $2,255 by 2029. Household spending on these products is expected to represent 25.8 percent of total expenditure in 13 Arab countries, above the global average of 24.2 percent. 

Arab external trade in food and beverages grew more than 15 percent in 2024 to $195 billion, with exports rising 18 percent to $56 billion and imports increasing 14 percent to $139 billion. Brazil was the largest foreign supplier to the region, exporting $16.5 billion worth of products, while Saudi Arabia ranked as the top Arab exporter at $6.6 billion.