Dubai Chamber of Commerce, TikTok to launch platform to support SMEs

Participants will get access to a dedicated online educational portal that will offer training in digital marketing and advise businesses on how to get started on TikTok. (Shutterstock)
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Updated 05 May 2021
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Dubai Chamber of Commerce, TikTok to launch platform to support SMEs

  • ‘We look forward to upskilling this thriving community,’ TikTok official tells Arab News
  • A 4-week educational program will help 1,000 startups and SMEs

LONDON: The Dubai Chamber of Commerce and Industry announced that it has signed a memorandum of understanding with TikTok to create and launch the Dubai Chamber — TikTok Academy.

A four-week educational program will help 1,000 startups and small and medium enterprises (SMEs) in the region to grow their businesses using the content-creation platform.

Participants will get access to a dedicated online educational portal that will offer training in digital marketing and advise businesses on how to get started on TikTok, creative content, marketing campaign creation and optimization. 

“We’re excited to join forces with the Dubai Chamber of Commerce and Industry in supporting the digitization of startups and SMEs in the region,” Shant Oknayan, general manager of global business solutions at TikTok, told Arab News.

“We look forward to upskilling this thriving community, who will not only become experts in content creation and digital marketing, but in turn expedite their growth by leveraging the TikTok platform in this challenging year.” 

Participants will benefit from various sessions on dedicated business canvassing for startup ideas, and knowledge-sharing sessions with industry experts.

Upon completion of the program, participants will receive a digital participation badge and a chance to win prizes for best TikTok video and best campaign. 


Eurovision Sport, Camb.ai to provide live subtitling for Paralympic Winter Games

Updated 06 March 2026
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Eurovision Sport, Camb.ai to provide live subtitling for Paralympic Winter Games

  • Partnership aims to increase accessibility for all audiences
  • Milano Cortina Games run from Friday to March 15

LONDON: Eurovision Sport, the European Broadcasting Union’s free-to-air streaming platform, will provide live and on-demand subtitling for coverage of the Milano Cortina 2026 Paralympic Winter Games in partnership with AI language company Camb.ai

The service will run across all competition days, allowing viewers to stream all six Paralympic Winter Games sports on Eurovision Sport with real-time subtitles. The Games open on Friday and run through March 15.

Camb.ai will supply contextual speech-to-text transcription for both live and catch-up coverage, which the organizers said would support accessibility without altering the editorial integrity of broadcasts.

Eurovision Sport Managing Director Alan Fagan said the aim was to make the Games available to “the widest possible audience,” by scaling up digital accessibility across every event on the platform.

The initiative forms part of the EBU’s most extensive digital coverage of a Paralympic Winter Games to date and complements member broadcasters’ linear output.

It also reflects a wider industry push to make live sport easier to follow for viewers watching without sound, people with hearing impairments and audiences consuming content on demand.

Camb.ai’s Chief Technology Officer Akshat Prakash said the company was proud to deepen its partnership with Eurovision Sport, describing the platform as a leader in applying new technology to sports coverage.

The two organizations began working together in 2024, when they delivered what they described as Europe’s first AI-powered real-time translated sports commentary during European Athletics events.