Quara Holding brings mobile robotics to Saudi Arabia

Ziad El-Chaar, CEO of Quara Holding
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Updated 26 April 2021
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Quara Holding brings mobile robotics to Saudi Arabia

Quara Holding has signed a strategic partnership agreement with KWRS to introduce autonomous robotics to Saudi Arabia for the first time. The exclusive agreement will enable Quara Robotics, one of Quara Holding investments, to represent KWRS in the Kingdom and provide their range of AI robotics to retail, manufacturing, service, hospitality, e-commerce, and security industries to improve efficiency, reduce operating costs, and simplify processes.

KWRS is a technology-based enterprise with expertise in human-computer interaction, robot control systems, and big data fusion. Its range of intelligent robot products was designed to improve efficiency, streamline processes, and remain contactless.

Quara Holding CEO Ziad El-Chaar said: “There is an increasing demand for mobile robotics across various industries, which is forecast to rise exponentially, driven by technological advances, a growing dependency on automation, and a booming e-commerce industry. The COVID-19 pandemic has also increased demand for contactless, automated interactions.”

“Quara Robotic’s reseller agreement with KWRS will offer flexibility and allow Saudi companies to utilize new efficiencies, extend automation programs, and stay ahead of the curve.”

He added “The introduction of robotic solutions is aligned with the economic diversification goals of Vision 2030 and the National Digital Transformation Program.”


German Minister of Economy and Energy visits Juffali Industrial Business Park in KAEC

Updated 09 February 2026
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German Minister of Economy and Energy visits Juffali Industrial Business Park in KAEC

Juffali recently welcomed German Federal Minister of Economy and Energy Katherina Reiche, during an official visit to the Juffali Industrial Business Park in King Abdullah Economic City, in the presence of Khaled Juffali, chairman of Juffali, and senior executives. The visit, on Feb. 2, marks a significant milestone in strengthening Saudi–German industrial cooperation.

Covering a total land area of 400,000 square meters, the business park serves as a strategic platform for advanced manufacturing and industrial localization in the Kingdom. The visit highlighted key joint industrial projects developed in collaboration with leading global partners, reflecting a shared commitment to long-term investment, technology transfer, and local value creation.

The official program included welcoming remarks and ceremonial milestones, during which Liebherr laid the foundation stone for its factory, while Juffali Industrial Products Company and National Automobile Industry placed the cornerstone for their manufacturing facility, symbolizing the advancement of two flagship industrial projects within the business park.

The Juffali Industrial Products Company and National Automobile Industry facility will have an annual production capacity of 6,000 trucks, while Liebherr’s plant is designed to produce up to 1,000 concrete mixers annually. Both facilities will operate with 100 percent local assembly and manufacturing in Saudi Arabia, reinforcing the Kingdom’s localization agenda and supporting the development of national industrial capabilities.

These projects represent a significant addition to Saudi Arabia’s industrial ecosystem and align closely with the objectives of Saudi Vision 2030, supporting sustainable industrial growth, job creation, and high-value manufacturing.

Khaled Juffali reaffirmed Juffali’s commitment to expanding international partnerships and contributing to the Kingdom’s economic diversification through long-term industrial collaboration with leading global partners, further strengthening KAEC’s position as a regional hub for advanced manufacturing.