Noon Payments waives set-up fees for SMEs in Ramadan

Mosam Gadia Senior Vice President at Noon Payments.
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Updated 24 April 2021
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Noon Payments waives set-up fees for SMEs in Ramadan

Noon.com, the region’s homegrown digital marketplace, is waiving set up fees for Noon Payments giving local SMEs extra support in taking their businesses online during the holy month.

Engineered for growth, Noon Payments is an online payments platform by Noon. From e-commerce stores to subscription businesses, platforms and marketplaces, Noon Payments offers a complete stack for all business payment needs across channels. The Noon Payments product suite includes payment gateway, payment links, EMIs, and subscriptions.

During the holy month of Ramadan, Noon Payments is offered to all SMEs in need of a payment gateway including all benefits associated with accepting online payments such as no setup fees in the Kingdom and UAE. This means direct savings of SR1,000 ($266) for the business with the ease of accepting multiple payments methods with one integrated solution.

Benefits associated with accepting online payments include increased transactions and conversions, option to send payment links to customers, allowing customers to settle using easy monthly installments, smooth checkout process, and more.

Mosam Gadia, Noon Payments, said: “Supporting local businesses, no matter their size, is of the utmost importance to Noon. We’re happy to be able to give SMEs an extra hand during the holy month, offering access to our homegrown and super secure payment gateway without setup costs. We hope this makes taking business online even easier for SMEs.”

Prior to the pandemic, cash-on-delivery (COD) was still a favored form of payment for many customers in the MENA region. At the onset of COVID-19, consumer needs changed leaving many concerned with hygiene aspects of handling physical cash. As a result, COD customers swiftly pivoted to digital payments, now the favored form of payment in the region.

Using Noon Payments, sellers can accept all payment methods under one integration (Visa, Mastercard, Amex, Mada, Apple Pay, Samsung Pay, Google Pay, Paypal, KNET and many more). Returning customers can also save cards for a faster one-click checkout.

Noon.com was created to serve the region, empowering and championing local businesses with innovation, technology, and support. Local businesses can choose to use Noon to support their business, tapping into Noon’s mass customer database, and utilizing the secure payment platform.


Schneider Electric to advance energy technology to power intelligence at Innovation Summit Middle East & Africa

Updated 01 March 2026
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Schneider Electric to advance energy technology to power intelligence at Innovation Summit Middle East & Africa

Schneider Electric, a global energy technology leader, has announced that the second edition of the Innovation Summit Middle East & Africa will be held in Abu Dhabi on April 28–29. 

The summit will bring together global energy and technology leaders as well as government officials to advance the regional shift toward energy intelligence, as data center growth, AI adoption, and national visions place unprecedented demands on energy systems.

Schneider Electric is advancing its energy technology ambitions with the integration of electrification, automation and digital intelligence, deployed across buildings, data centers, industrial applications and power grids to unlock the full value of energy, and ensure efficiency and sustainability for all.

This year’s summit arrives at a pivotal moment for the Middle East and Africa, as the region experiences exponential growth driven by national visions, giga-projects, and rapid expansion in AI, data centers, and digital infrastructure. 

Saudi Arabia stands out within this landscape as one of the most dynamic markets in terms of investment in digital infrastructure and sustainable energy. 

With global electricity demand projected to grow at a strong compound annual growth rate of 3.6% over the 2026–2030 period and global AI workloads projected to lead a 160% increase in data center power demand, the imperative for intelligent, sustainable energy solutions has never been more critical.

“Energy today is the foundation of national resilience and competitiveness. With electricity consumption in the Middle East and North Africa having tripled since 2000 and on course to grow at an incremental 3-4% every year to register a whopping 50% by 2035 – driven by surging cooling, desalination, and urbanization demands, the region is at an inflection point,” said Walid Sheta, Zone president, Middle East and Africa, Schneider Electric. 

“Innovation Summit Middle East & Africa underscores our dedication to accelerating energy technology innovation and powering energy intelligence throughout the region. This edition will emphasize our emergence as the trusted energy technology partner guiding the region’s next phase of transformation. " 

This year’s summit will highlight regional benchmarks from 80+ countries, from the 100% elimination of SF6 and Carbon footprint reduction for fruit producers in South Africa to the savings that EcoStruxure Power & Grid is enabling for the National Electricity Company, Senegal – ensuring recovery times of 3 minutes versus 3 hours earlier.

Blending high-impact programming and latest product launches that position Schneider Electric at the center of MEA's energy transition story, key agenda items include:

CEO Forum in partnership with Forbes Middle East: An exclusive C-suite initiative bringing together 100 business leaders to address strategic imperatives in energy intelligence.

Keynote and Thought Leadership sessions: Featuring executive speakers from industry-leading companies and insights from strategic partners, including Bain & Company.

Innovation Hub experience: Guided tours and live demonstrations, as well as tailored customer experiences of Schneider Electric’s most innovative and integrated energy technology solutions addressing critical challenges in energy efficiency, grid modernization, and digital infrastructure across a 3,000 square feet immersive space.

Stakeholder recognition: Schneider Electric’s dedicated partners will be honored with 20 Cluster awards and five Middle East and Africa awards across four categories – Growth Award, Efficiency Award, Innovation Award, and Sustainability Award, on Day 2 of the Summit. 

"Across the Gulf, energy intelligence is becoming the operational reality as public and private sector enterprises race to align with national visions for a decarbonized and sustainable future,” said Amel Chadli, president, Gulf Cluster at Schneider Electric.

“As one of the most local of global companies, Schneider Electric is empowering customers to move beyond electrification and implement AI‑driven, software‑defined energy systems that deliver efficiency, resilience, and sustainability at a national scale. This summit offers a roadmap of what’s next as we continue to redefine the relationship between energy and digital capability.”

With AI, cloud, and high-performance computing becoming foundational to national competitiveness, energy technologies today must evolve and become resilient, sustainable and scalable to meet modern intelligence demands. 

Schneider Electric's refreshed positioning as an energy technology partner reflects the company's approach to supporting the region's transformation. 

Schneider Electric’s Innovation Summit Middle East & Africa highlights real-world applications across key sectors, including utilities, data centers, commercial buildings, industrial facilities, and critical infrastructure — demonstrating how intelligent energy management enables operational excellence, resilience, and sustainability across the region's most vital projects.