MBRCH expands food campaign to 10 countries

The campaign aims to provide food parcels for needy families across 20 countries.
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Updated 19 April 2021
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MBRCH expands food campaign to 10 countries

Coinciding with the “100 Million Meals” campaign, the Mohammed bin Rashid Al-Maktoum Humanitarian and Charity Establishment (MBRCH) announced the expansion of food relief operations to 10 additional countries.

The MBRCH will finance and implement food support operations in a new list of countries including Benin and Senegal in Africa, Kazakhstan, Uzbekistan, Tajikistan, Afghanistan, Kyrgyzstan and Nepal in Asia, Kosovo in Europe, and Brazil in South America, thus contributing to financing the “100 Million Meals” campaign efforts in 30 countries, and carrying out on-ground distribution operations in 17 of them.

The “100 Million Meals” campaign, launched on April 11, aims to provide food parcels for disadvantaged individuals and families across 20 countries in the Middle East, Asia, and Africa during the holy month of Ramadan.

The MBRCH is working with the campaign’s organizer, the Mohammed bin Rashid Al-Maktoum Global Initiatives (MBRGI), in collaboration with the United Nations World Food Program, the Food Banking Regional Network, and local humanitarian organizations to ensure swift and integrated food distribution to beneficiaries in target countries.

MBRCH also earlier announced a donation of 20 million dirhams ($5.4 million) to the campaign to provide 20 million meals for vulnerable communities.

Ibrahim Boumelha, adviser for humanitarian and cultural affairs to the ruler of Dubai, and vice chairman of the board of trustees of MBRCH, said the establishment has channeled its resources to support the objectives of the “100 Million Meals” campaign.

He added that MBRCH is working closely with all partners involved to ensure the food aid reaches their beneficiaries as quickly as possible.

Boumelha stressed that the success of the campaign is widely attributed to the close cooperation of all segments of society, with its entities, the public and logistic partners. “Partnering entities on the ground particularly bear the big responsibility of ensuring food parcels reach everyone in need, at a great time of need. The campaign reflects the UAE’s dedicated humanitarian efforts to vulnerable and low-income communities across the world, regardless of religion, race or nationality,” he added.

Since its inception in 1997, the MBRCH has been implementing local and international projects in the fields of relief, healthcare, social support, education and orphan care.

MBRCH’s local projects include health programs, financial aid, educational programs, zakat, food vouchers and the Mir Ramadan program, construction and housing maintenance, seasonal projects, and community partnership.


Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation

Saeed Assiri, chief innovation banking officer at SAB
Updated 05 March 2026
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Saudi Awwal Bank becomes first Middle East bank to earn 7-star CinOrg innovation accreditation

Saudi Awwal Bank has become the first bank in the Middle East to receive a 7‑star Certified Innovative Organization rating from the Global Innovation Institute, the highest recognition awarded by the institute.

The accreditation marks a significant step in SAB’s innovation strategy and follows an innovation maturity assessment conducted by the institute in December 2025. The review, which built on an earlier assessment in December 2023, raised the bank’s maturity level from “Champion” to “Leader.” The new rating reflects SAB’s institutionalized approach to innovation, its enterprise-wide impact and its ability to consistently deliver measurable results.

With the 7‑star rating, SAB becomes the first bank in the region to reach the highest innovation maturity level, strengthening its position as a regional reference point for innovation-led and future-ready banking.

In 2025, the bank opened its flagship Innovation Centre and secured six internationally recognized innovation awards, along with a lab accreditation. The centre has supported SAB’s efforts to accelerate the adoption of advanced technologies, encourage cross-functional collaboration and reinforce its standing as a regional leader in financial innovation.

Saeed Assiri, chief innovation banking officer at SAB, said the recognition reflects years of focused work to build a sustainable innovation ecosystem.

“By investing in SAB’s culture, governance and talent, innovation enables the bank to remain future-ready,” he said. “This milestone reinforces our role in accelerating financial innovation in Saudi Arabia and delivering long-term value for our customers.”

The certification adds to SAB’s broader efforts to strengthen its innovation capabilities as the Kingdom’s banking sector continues to evolve.