UTURN, Facebook sign content partnership for Ramadan

The campaign will kick off with the launch of 89 long-form videos that will be published throughout Ramadan. (AN Photo)
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Updated 14 April 2021
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UTURN, Facebook sign content partnership for Ramadan

  • Launching during Ramadan 2021, exclusive content will be shared across the Facebook pages of the group’s publications
  • Webedia Arabia Group attracts viewership and engagement of 44 million people through its five main publications

DUBAI: UTURN, part of Webedia Arabia Group, has partnered with Facebook to unveil a series of videos throughout the year.

Launching during Ramadan 2021, exclusive content will be shared across the Facebook pages of the group’s publications 3a2ilati.com, Yasmina.com, AtyabTabkha.com, SaudiGamer.com and UTURN.

Webedia Arabia Group attracts viewership and engagement of 44 million people through its five main publications.

With an emphasis on celebrating cultural nuances, it is especially focusing on developing content for its growing number of Generation Z and Millennial users.

“UTURN, part of Webedia Arabia Group’s key strengths in data, reach and ability to localize content for audiences across the Middle East and North Africa, in combination with the unique support services pioneered by Facebook, can lead the market and make a real impact on our regional audiences,” said Bilal Hallab, regional general manager of UTURN.

The campaign will kick off with the launch of 89 long-form videos (over three minutes each) that will be published throughout Ramadan.

Audiences will have access to three videos daily and more than 270 minutes of content during the month. 

More content will be produced and showcased throughout the year as part of the partnership agreement, which will result in exclusive content on topics including beauty, food, parenting, pop culture and gaming.

3a2ilati will share the diaries of a mother and daughter, as well as storytelling formats covering parenting and educational content for kids during Ramadan; Yasmina will focus on beauty topics; Atyab Tabkha will feature food-related content; Saudi Gamer will produce storytelling content revolving around news and happenings in the gaming scene in the Kingdom; and UTURN will broadcast a game-focused line-up with Saudi pop culture at the heart of its content. 

“In today’s digital age, watching video content is no longer a passive experience but a social one,” said Moon Baz, strategic partner manager for Facebook in the Middle East and North Africa.

“Through our partnership with UTURN … we are excited to unveil Ramadan-themed content that can encourage viewers to engage in conversations, and become active participants in these stories that can ultimately drive some social good.”


Tucker Carlson claims he was detained at Israeli airport

Updated 20 February 2026
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Tucker Carlson claims he was detained at Israeli airport

DUBAI: Earlier this week, Tucker Carlson flew to Israel to interview US Ambassador to Israel Mike Huckabee, according to media reports.

Carlson, who reportedly refused to leave Tel Aviv’s Ben Gurion Airport complex, conducted the interview at the airport, after which he said he and his staff were detained and their passports were seized.

“Men who identified themselves as airport security took our passports, hauled our executive producer into a side room and then demanded to know what we spoke to Ambassador Huckabee about,” Carlson said in a statement to The New York Post.

However, Carlson’s claims have been contradicted by Huckabee and Israeli authorities.

Huckabee, a former Arkansas governor and Fox News host, said on social media platform X that “EVERYONE who comes in/out of Israel (every country for that matter) has passports checked & routinely asked security questions,” including himself, despite holding a diplomatic passport and visa.

The US Embassy in Israel also described the interaction as routine passport control procedures.

The Israel Airports Authority said in a statement that Carlson and his staff “were not detained, delayed, or interrogated.”

They were asked “a few routine questions, in accordance with standard procedures applied to many travelers,” and this conversation took place in a separate room within the VIP lounge to protect their privacy, the statement added.

“No unusual incident occurred, and the Israel Airports Authority firmly rejects any other claims.”

Carlson has faced criticism in recent years over his commentary on Israel, with critics accusing him of amplifying narratives that are hostile to Israel and, at times, antisemitic. He has also questioned Israel’s treatment of Christian communities in the region.

After Fox News canceled his show in April 2023, he launched his own program, “The Tucker Carlson Show” in 2024.

The show has featured controversial figures, including Darryl Cooper, who has made statements widely condemned as Holocaust denial, and white nationalist commentator Nick Fuentes.

In his interview with Fuentes, Carlson labeled Huckabee a “Christian Zionist.”

Carlson has also criticized Huckabee for not doing enough to protect Christian interests in the region. In one video, he said: “Why not go ahead and talk to Christians and find out their side of the story? Why aren’t American Christian leaders like Mike Huckabee or Ted Cruz, people who invoke the Christian Bible to justify what they’re doing, why haven’t they done this?”

Huckabee responded to the video on X, writing: “Instead of talking ABOUT me, why don’t you come talk TO me?  You seem to be generating a lot of heat about the Middle East. Why be afraid of the light?”

Carlson accepted the invitation, and their teams coordinated the interview, leading to his brief visit to Israel.