Saudi big data marketing platform raises $2.6m funding

Saudi Tech Invest Com and Vision Ventures led the round with 500 Startups MENA and other angel investors. (Shutterstock)
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Updated 06 April 2021
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Saudi big data marketing platform raises $2.6m funding

JEDDAH: Quantum, a Jeddah-based marketing platform, announced this week it has raised $2.6 million in a seed funding round.

Saudi Tech Invest Com and Vision Ventures led the round with 500 Startups MENA and other angel investors.

Quantum helps brands acquire new customers using digital sampling and data-driven marketing tools to target the right audience for their products, resulting in up to 40 percent increases in return on investment.

The newly raised capital will help to improve Quantum’s platform technology, grow its workforce and expand into the UAE and Egypt.

“We are privileged to have leading investors who understand our business model and back our vision,” said Quantum CEO Omar Malaikah.

“Our strategy is to continuously deepen our capabilities and provide a seamless digital process to create proven product trials that utilize consumer-behavior-analysis. Marketers can take real-time decisions to optimize their campaigns, reduce costs and scale their business to the next level,” Malaikah said.

Currently, the company operates in 12 cities across Saudi Arabia and Kuwait. Established in 2018, the company has delivered six million targeted samples for leading local and multinational brands, including Nestle, Pepsi, Mondelez, Kimberly-Clark, Goody, Savola, SADAFCO and Mars.

“Quantum bridges a critical gap in the region by digitizing the offline marketing activities with real-time metrics and numbers. It has never been done before,” said Kais Al-Essa, founding partner and CEO of Vision Ventures.

Al-Essa added: “The value Quantum brings to brands is second to none and we anticipate its abilities will only increase with the use of big data and analytics down the road.”


Acwa signs key terms to develop 5GW of renewable energy capacity in Turkiye

Updated 23 February 2026
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Acwa signs key terms to develop 5GW of renewable energy capacity in Turkiye

JEDDAH: Saudi utility giant Acwa has signed key investment agreements with Turkiye’s Ministry of Energy and Natural Resources to develop up to 5 gigawatts of renewable energy capacity, starting with 2GW of solar power across two plants in Sivas and Taseli.

Under the investment agreement, Acwa will develop, finance, and construct, as well as commission and operate both facilities, according to a press release.

The program builds on the company’s first investment in Turkiye, the 927-megawatt Kirikkale Independent Power Plant, valued at $930 million, which offsets approximately 1.8 million tonnes of carbon dioxide annually, the statement added.

A separate power purchase agreement has been concluded with Elektrik Uretim Anonim Sirketi for the sale of electricity generated by each facility.

Turkiye aims to boost solar and wind capacity to 120GW by 2035, supported by around $80 billion in investment, while recent projects have already helped prevent 12.5 million tonnes of CO2 emissions and reduced reliance on imported natural gas.

Turkiye’s energy sector has undergone a rapid transformation in recent years, with renewable power emerging as a central pillar of its strategy.

Raad Al-Saady, vice chairman and managing director of ACWA, said: “The signing of the IA (implementation agreement) and PPA key terms marks a pivotal moment in Acwa’s partnership with Turkiye, reflecting the country’s strong potential as a clean energy leader and manufacturing powerhouse.”

He added: “Building on our long-standing presence, including the 927MW Kirikkale Power Plant commissioned in 2017, this step elevates our partnership to a new level,” Al-Saady said.

In its statement, Acwa said the 5GW renewable energy program will deliver electricity at fixed prices, enhancing predictability for grid planning and supporting long-term industrial investment.

By replacing imported fossil fuels with domestically generated clean energy, the initiative is expected to reduce Turkiye’s exposure to global energy market volatility, strengthening energy security and lowering long-term power costs.

The company added that the economic impact will extend beyond the anticipated investment of up to $5 billion in foreign direct investment, with thousands of jobs expected during the construction phase and hundreds of high-skilled roles created during operations.

The energy firm concluded that its existing progress in Turkiye reflects a strong appreciation for Turkish engineering, construction, and manufacturing capacity, adding that localization has been a strategic priority, and it has already achieved 100 percent local employment at its developments in the country.