Saudi Sports Company seals deal for exclusive AFC match media rights

The agreement is in line with the Saudi leadership’s vision to ensure the broadcast of premium sports content in one of the most passionate fanbases in the MENA region, the AFC said in a statement. (AFC)
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Updated 05 April 2021
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Saudi Sports Company seals deal for exclusive AFC match media rights

  • The deal gives the Saudi Sports Company exclusive rights in Saudi Arabia to broadcast the AFC’s major National Team and Club competitions
  • Deal includes AFC Asian Qualifiers for the FIFA World Cup Qatar 2022 and the AFC Asian Cup China 2023 as well as the AFC Champions League

KUALA LUMPUR: The Asian Football Confederation (AFC) has signed an exclusive deal with the Saudi Sports Company for the media rights of the AFC Competitions covering the Kingdom of Saudi Arabia for the commercial cycle 2021-2024 – it was announced on Monday.

The deal gives the Saudi Sports Company exclusive rights in Saudi Arabia to broadcast the AFC’s major National Team and Club competitions, including the AFC Asian Qualifiers for the FIFA World Cup Qatar 2022 and the AFC Asian Cup China 2023 as well as the AFC Champions League.

The agreement is in line with the Saudi leadership’s vision to ensure the broadcast of premium sports content in one of the most passionate fanbases in the MENA region, the AFC said in a statement.

“This is an extremely significant moment for the AFC as Saudi Arabia have long been one of the strongest football nations not only in the Gulf and Middle East but also in Asia,” Dato’ Windsor John, the AFC General Secretary said.

“Now, this agreement will provide the millions of passionate and committed football fans in Saudi Arabia with the most comprehensive access to, and best coverage of, Asia’s best and most valued football competitions.”

“We are grateful to the Saudi Sports Company for their confidence and investment in Asian football and we look forward to working with them in further developing and growing the interest in our world-class competitions.”

Saudi Sports Company will initially showcase all competitions through their GSA over-the-top (OTT) live platform service before broadcasting via satellite on television channels in the last quarter of 2021, with more details to be announced in due course.

Under the agreement, the Saudi Sports Company is committed towards leveraging on the latest available technology to bring top-class action to fans within the Kingdom of Saudi Arabia to attain the goals of the Kingdom's Vision 2030.


Premier League rings in New Year with goal drought as Man City lose ground in title race

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Premier League rings in New Year with goal drought as Man City lose ground in title race

  • Second-placed City would have reduced Arsenal’s advantage to two points but instead were frustrated as their winning streak in all competitions was halted at ​eight
  • Liverpool’s attack was also found wanting as they drew 0-0 at home to Leeds United while there were no goals at Brentford as they ground out a draw with Tottenham Hotspur

SUNDERLAND, England: The Premier League’s festive feast turned stale on Thursday as the New Year’s Day program served up three 0-0 draws, most significantly Manchester City’s stalemate at Sunderland which left them four points adrift of leaders Arsenal.

Second-placed City would have reduced Arsenal’s advantage to two points but instead were frustrated as their winning streak in all competitions was halted at ​eight.

Liverpool’s attack was also found wanting as they drew 0-0 at home to Leeds United while there were no goals at Brentford as they ground out a draw with Tottenham Hotspur.

The only goals of the day came at Selhurst Park where Fulham’s Tom Cairney scored a late equalizer in a 1-1 draw.

Sunderland have proved stubborn opposition on their return to the Premier League and have now drawn with City, Arsenal and third-placed Aston Villa at their Stadium of Light.

They are only the second promoted team to remain unbeaten in their first 10 home games in a Premier League campaign, after Ipswich Town in 1992-93, and were worth their point.

City did everything in their power to make the breakthrough but home goalkeeper Robin ‌Roefs pulled off a ‌series of saves while the closest the visitors came to scoring was Josko ‌Gvardiol’s ⁠header ​which shaved ‌the post in the second half.

“They are so physical. They’re so strong, so it’s not a surprise at that. We take the point,” City boss Pep Guardiola said. “Really pleased with the performances, especially in the second half. There’s still a long way (to go).”

One boost for City was the sight of Rodri back in action as a substitute for the injured Niko Gonzalez having recovered from a hamstring injury that had restricted him to a handful of minutes in the last three months.

Arsenal’s 4-1 thrashing of Villa on Tuesday put them on 45 points at the halfway stage of the season while Pep Guardiola’s City have 41 after just their ⁠second league draw of the season.

Next up for Arsenal is a trip to struggling Bournemouth on Saturday while City are at home a day later against Chelsea ‌who parted ways with coach Enzo Maresca on Thursday.

Reigning champions Liverpool are 12 ‍points behind Arsenal in fourth place as they produced a ‍lacklustre display.

Their best chance fell to Hugo Ekitike but his miss rather summed up Liverpool’s day, somehow heading an ‍inviting cross by Jeremie Frimpong away from goal when he seemed set to score.

It could have been worse for Arne Slot’s side too with Dominic Calvert-Lewin having an 81st-minute goal disallowed for offside after latching on to a pass by Noah Okafor.

“You would like to start off (2026) with a win,” Slot said. “But it was difficult. I don’t think we were able to play many times through their low ​block.

“Sometimes we didn’t have enough bodies in front of the goal and in other moments where we did create or we were close to a goal, we were a bit unfortunate.”

For Leeds it was ⁠another important point in their bid to stay clear of the relegation zone. They are in 16th place with 21 points, seven ahead of third-from-bottom West Ham United.

“It doesn’t come along that often that you get a clean sheet and a point at Anfield,” Leeds boss Daniel Farke said.

“We had to defend and suffer but we are newly promoted and came to the defending champions.”

Spurs manager Thomas Frank went back to his old club Brentford but it was a forgettable affair as Tottenham’s 137-game run in the Premier League without a goalless draw ended.

Their last one was also against Brentford in May 2022.

The draw left Tottenham in 12th place with 26 points while Brentford, who had the better chances, are ninth with 27.

Palace are now winless in six matches in all competitions as they were denied victory by a superb curling shot by Cairney.

Jean-Philippe Mateta had headed Palace into the lead but the hosts faded and Fulham would have snatched all three points had Dean Henderson not made a great save to deny ‌Timothy Castagne and had Joachim Andersen not blazed a shot over.

“When the legs and the mind are not that fresh it’s a little bit difficult. It was a good point today,” Palace manager Oliver Glasner said. Palace are 10th with Fulham 11th, both on ‌27 points.