New beauty tool for hijab-wearing women solves overlooked problem

Modbeautykeeper was founded by Dubai-based Nandi Barker to prevent the transfer of makeup onto the hijab. Supplied
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Updated 30 March 2021
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New beauty tool for hijab-wearing women solves overlooked problem

DUBAI: ModBeautyKeeper, an accessory designed by Dubai-based New Yorker Nandi Barker, solves a problem that many hijab-wearing women face when applying cosmetics or touching up their makeup on the go. 

It acts as a protective cover or liner that stops the accidental transfer of makeup onto hijabs, a game-changer for hijab-wearing makeup bloggers and influencers as well as women who want a touch up while they are out and about.

“On point! On your face! And off your hijab!” proclaims the product packaging, with the website saying the item is aimed at modesty beauty enthusiasts. 

Barker came up with the idea after watching beauty tutorials online and noticing that influencers were getting makeup on their clothes.

“I started researching on designing this beauty tool to fill the gap in the market,” she told Arab News.

Makeup artists and content creators would often stuff or line their hijabs with tissue paper to avoid accidental makeup transfer.

Barker’s product is one of the first in the market to cater specifically for women who wear the hijab.




The product comes in two cruelty-free designs to accommodate different hijab styles. Supplied

Zainab Hassan, a freelance makeup artist and beauty content creator from London, said hijabi women were often “tokenized” in the industry.

“(Hijabis) are usually used to fulfil a diversity image, but the industry doesn’t always cater to them the way they should or represent them fully,” she told Arab News, adding: “Hijabi is such a vague label and there are so many categories within that category which need representing.”

She believed it was important for beauty brands to listen to their consumers in order to be more inclusive toward Muslim women.

“If you give your consumers a voice and implement what they need you create a relationship that makes them feel included.”

Barker handed out prototypes to several friends, who tested the product. Using their feedback and extensive market research, she came up with two designs for the cruelty-free beauty tool to accommodate different hijab styles.




Barker’s product is one of the first in the market to cater specifically for women who wear the hijab. Supplied

ModBeautyKeeper Original provides semi-protection and is best suited for women who like to keep out a couple of strands from their hairline.

ModBeautyKeeper 360, which launched on World Hijab Day last month, is designed for beauty enthusiasts who prefer full head coverings, and offers maximum protection from makeup stains.

Barker said the tool was extremely easy to use. “All you have to do is peel off the plastic to expose two sticky adhesives and then align the corners with your upper hijab area by firmly pressing the sticky side on to the hijab. Afterward, position your ModBeautyKeeper around your face and firmly press down on the hijab to ensure the adhesive is locked on. It is easy and mess-free.”

When asked if she had plans to expand her brand, Barker responded that the goal was to grow her business.

ModBeautyKeeper retails for $18 and can be purchased at www.6thstreet.com, where it recently launched.


Showtime: The best television of 2025 

Updated 26 December 2025
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Showtime: The best television of 2025 

  • From belly laughs to gut punches, here are the must-watch shows of the year 

‘Adolescence’ 

This harrowing drama consisted of four episodes, all shot in a single take. It told the story of 13-year-old Jamie Miller (the debut role for Owen Cooper, who deservedly won an Emmy for his faultless performance), who is accused of murdering a schoolmate, and the aftermath of that accusation for his family. “Adolescence” was the perfect blend of style and substance; you could marvel at the “balletic production processes that must have been involved,” as our reviewer noted, even while squirming in your seat at the painfully raw performances of the excellent ensemble cast. “It may be one of the most upsetting shows released this year,” our review concluded, “but it is also a remarkable work of art.” 

‘Severance’ S2 

Apple’s absorbing sci-fi comedy-drama expanded its universe in season two, as Mark S (Adam Scott) and his team of data refiners dealt with the fallout from their successful, if brief, escape from their ‘severed’ floor — where work and out-of-work memories and personalities are controlled and delineated by a chip embedded in their brains — at Lumon, during which they tried to alert the outside world to the cruelties of their working conditions. “Creator Dan Erickson and director Ben Stiller waste no time in rediscovering the subtle blend of tangible oddness and sinister dystopian creepiness that made the first season such an uncomfortable joy,” our reviewer wrote.  

‘Stranger Things’ S5 Vol. 1 

At the time of writing, we don’t know whether volume two of the final season of this epic Eighties-set sci-fi horror drama — out Dec. 26 — will be able to maintain the quality of this first volume, but all signs are good. As our reviewer wrote of volume one: “The Duffer Brothers lay down a compelling claim to be the current best-in-class when it comes to making thrilling mainstream TV. Is there anyone better at consistently building tension, releasing it a little through comedy, action, or both, then applying the pressure once again? The four episodes fly by.” There was edge-of-the-seat action and high-stakes jeopardy aplenty, but tempered by the moments of emotional interaction that have been crucial to the show’s success. 

‘Mo’ S2 

In Mo Amer’s semi-autobiographical comedy drama, he plays Mo Najjar, a Kuwait-born Palestinian refugee living in Houston, Texas, with his mother Yusra (the superb Farah Bsieso), and his older brother Sameer (Omar Elba), who’ve been waiting more than two decades to have their asylum case heard. In season two, our reviewer said, Amer continued to explore “incredibly complex and divisive topics — family, religion, imbalance of power, exile, mental health, parenthood, multiculturalism and much more — with an artful lightness of touch, without ever taking them lightly.”  

‘Andor’ S2 

The best of the multitude of TV spinoffs from “Star Wars,” “Andor” was only two seasons long, and the majority of viewers would already have known what was coming (spoiler: the events of “Rogue One” were coming). But its story of a population rising up against the erosion of their rights was both convincing and timely. “With ‘Andor,’ (creator Tony) Gilroy and (star Diego) Luna have truly set the gold standard for what future ‘Star Wars’ can be,” our reviewer wrote. “Not just a space opera, but real stories of transformation and beauty.” 

‘The Studio’ 

With “The Studio,” Seth Rogen and his co-creators manage both to skewer Hollywood and remind us why it’s still (sometimes) great (because it can still produce shows like ‘The Studio’). The star-studded comedy about a newly appointed Hollywood studio head, Matt Remick (Grogan), who believes himself to be a supporter of great art, but quickly discovers that he’ll have to park his principles and chase the money, was as sharp a satire as you could wish to see, confronting the inherent silliness of showbusiness but remaining entertaining throughout. 

‘Slow Horses’ S5 

The fifth season of this excellent, darkly humorous espionage drama wasn’t its strongest, but even so, it trumped most of the competition. British super-spy Jackson Lamb and his crew of misfit agents at Slough House were once again embroiled in high-level conspiracies when their resident tech nerd Roddy gets a glamorous new girlfriend who everyone — or, at least, everyone except for Roddy — can see is well out of his league. That led us into a plot covering Islamic extremism, the British far-right, and much more, all held together by Gary Oldman’s scene-stealing turn as Lamb. 

‘Last One Laughing’ 

Putting a group of 10 comedians in a room for six hours and telling them not to laugh isn’t the greatest premise on paper, but this UK adaptation of the Japanese show “Documental,” featuring a stellar lineup of some of Britain’s funniest people — and host Jimmy Carr — was an absolute joy. From Joe Wilkinson being eliminated by Lou Sanders’ whispered “Naughty tortie” to eventual winner Bob Mortimer’s whimsical flights of fancy, there was so much to love about this endearingly silly show. And credit to the casting directors — the mix of comics was central to its success.