KSA’s Alhokair eyes 57 new F&B outlets, 50 more retail stores

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Saudi retail conglomerate Fawaz Abdulaziz Alhokair Co. (Alhokair) is moving forward with an ambitious expansion plan. (Supplied)
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Saudi retail conglomerate Fawaz Abdulaziz Alhokair Co. (Alhokair) is moving forward with an ambitious expansion plan. (Supplied)
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Saudi retail conglomerate Fawaz Abdulaziz Alhokair Co. (Alhokair) is moving forward with an ambitious expansion plan. (Supplied)
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Updated 25 March 2021
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KSA’s Alhokair eyes 57 new F&B outlets, 50 more retail stores

  • Group aiming to open around 57 food and beverage outlets in next 12 to 16 months, at least another 50 retail stores

DUBAI: Saudi retail conglomerate Fawaz Abdulaziz Alhokair Co. (Alhokair) is moving forward with an ambitious expansion plan, aiming to open around 57 food and beverage outlets in the next 12 to 16 months, and at least another 50 retail stores in the fashion, cosmetics, beauty and sports sectors, the company’s CEO told Arab News.

“We are always exploring every interesting brand that has a future potential, ‘omni-chanellable,’ ‘Instagramable,’ and has a potential in the Saudi market,” Marwan Moukarzel, CEO of Alhokair, told Arab News, adding that he aims to add another two or three international brands in the coming weeks.

During the last 12 months, Alhokair added brands like Kiko in the cosmetics space and Decathlon in sports and leisure space. The first Decathlon store in Saudi Arabia will be a 3500 square meter store at the Mall of Arabia in Jeddah.

With their financial year starting in April, Moukarzel said it will be a year focused on getting back to normal, “slowly but surely” after the impact of the coronavirus pandemic.

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“With Ramadan around the corner and restrictions lifted recently, we can only be optimistic about the future,” he added. “It would be interesting to see how fast the market goes back to normal,” he said, adding that Saudi Arabia was set for “an amazing growth story.”

Alhokair acquired the Saudi rights for ten international F&B brands from Food and Entertainment Company Ltd. for SR340 million ($90.67 million) over a year ago. “This gives us a new angle to the business and diversifies our focus…. We are also looking at adding more F&B exciting concepts into our portfolio,” he added.

Alhokair is also moving into the digital sector and announced earlier this month it had partnered with shopping center operator Arabian Centers Company (ACC) to acquire a majority stake in UK-based e-commerce platform Vogacloset, in a deal worth SR68.85 million.

Its online business has seen strong growth and in its full year report for 2020, it reported a 311 percent surge in online activity in the first quarter of 2021, compared to the fourth quarter of 2020.

Formed in 1990, Alhokair operates 1,580 stores across around 100 shopping malls in 13 countries, employing more than 10,000 people and representing 81 brands, spanning womenswear, menswear, kids and baby, department stores, shoes and accessories, cosmetics and coffee shops.


Building bridges: Saudi Arabia leads Gulf-Asia tech leap

Updated 01 January 2026
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Building bridges: Saudi Arabia leads Gulf-Asia tech leap

ALKHOBAR: Saudi Arabia is forging new academic connections with Asia as the Kingdom’s Vision 2030 accelerates reforms in education and innovation.

Two academics — Prof. Eman AbuKhousa, a data science professor at the University of Europe for Applied Sciences in Dubai, and Prof. Hui Kai-Lung, acting dean of the HKUST Business School in Hong Kong —emphasize that the Kingdom’s transformation is reshaping the development of artificial intelligence and fintech talent across the region.

For AbuKhousa, responsible AI is not just about technology; it is fundamentally about intention. “It is about aligning technology with human values: ensuring fairness, transparency, and accountability in every system we build.”

She highlighted that the Middle East’s heritage of trust and ethics gives the region a competitive advantage. “Institutions should embed ethics and cultural context into AI education and create multidisciplinary labs where engineers collaborate with social scientists and ethicists,” she said.

At the University of Europe for Applied Sciences in Dubai, AbuKhousa trains students to question data, identify bias, and integrate integrity into innovation. 

Asian universities like HKUST play a growing role in cross-border education partnerships with Saudi institutions.

“Educators must model responsible use by explaining how data is sourced and decisions are made,” she explained. “Ultimately, responsible AI is less about algorithms than about intention; teaching future innovators to ask not only ‘Can we?’ but ‘Should we?’”

She further noted:“Saudi Arabia’s Vision 2030 has turned digital education into a national movement placing technology and innovation at the heart of human development.”

AbuKhousa emphasized the transformative opportunities for women in the Kingdom: “Today, Saudi female students are designing models, leading AI startups, and redefining what digital leadership looks like.”

Prof. Hui views this transformation through the lens of fintech. “Fintech is deeply embedded in Vision 2030, serving as a key enabler of its three pillars: a vibrant society, a thriving economy, and an ambitious nation,” he said.

Hui stressed that Saudi Arabia’s investment capacity and modern regulatory framework “create a conducive environment for innovation.” Having collaborated with Aramco, The Financial Academy, and Prince Mohammed Bin Salman College of Business and Entrepreneurship, he highlighted the strategic potential of the Kingdom’s young population. “The Kingdom has one of the youngest populations in the world, with a median age below 30,” he said. 

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“This demographic presents a tremendous opportunity for higher education to shape future leaders, and our collaborations in Saudi Arabia are highly targeted to support this goal.”

AbuKhousa argued that universities must lead innovation rather than follow it. “Universities must evolve from teaching institutions into innovation ecosystems,” she said. “The real bridge between research and industry lies in applied collaboration: joint labs, shared data projects, and co-supervised capstones where students solve live industry challenges.”

“At UE Dubai, we’ve introduced an Honorary Senate of Business Leaders to strengthen that bridge, bringing decision-makers directly into the learning process,” she added.

DID YOU KNOW?

Vision 2030 has made digital education central to Saudi Arabia’s development strategy.

Women in Saudi Arabia are now designing AI models and leading startups.

Universities are transforming into innovation ecosystems bridging research and industry.

Cross-border collaborations with Hong Kong and Dubai are accelerating fintech and AI growth.

Hui noted that cross-border cooperation between Hong Kong and Saudi Arabia is growing rapidly. “Saudi Arabia’s scale, strategic location, and leadership in the Arab world offer Hong Kong an ideal partner,” he said. “Hong Kong’s academic and regulatory experience can help the Kingdom fast-track its digital transformation.”

He highlighted lessons from Hong Kong’s fintech journey. “Hong Kong’s fintech journey offers critical lessons for Saudi Arabia, particularly in creating a balanced ecosystem for innovation,” he said. “Education and regulation are both important. We need education at all levels and beyond schools to expose people to these ideas; having diverse and rich experiences also helps, as the education needs to be supplemented by real-life implementation and usage experience. That is what Hong Kong can offer.”

AbuKhousa emphasized that women’s participation in technology must extend beyond access to influence. “Empowering women in technology begins with reimagining representation: from inclusion to influence,” she said. “We need more women not only learning tech, but leading teams, designing systems, and shaping AI policy. Institutions must normalize women’s presence in decision-making spaces and provide visible mentorship networks to counter imposter syndrome.”

Both experts agreed that innovation must remain human-centered and accountable. “As AI becomes integral to financial systems, governments must strike a careful balance between innovation, data ethics, and compliance,” Hui said. “Establishing clear regulatory frameworks and transparency standards is crucial.”

AbuKhousa concurred, emphasizing the role of education in AI adoption: “Educators must position generative AI as a thinking partner, not a shortcut. The goal is to teach students how to use AI critically, not merely that they can.”

Hui predicts that “AI, blockchain, and cybersecurity will be transformative forces in the region’s financial sector.” AbuKhousa sees a similar momentum in education: “The Gulf is entering a defining phase where AI becomes the backbone of education and workforce development.”

The experts concluded that the Kingdom’s digital transformation, anchored in Vision 2030, is connecting classrooms, industries, and continents through human-centered innovation.