Sharjah Heritage Days celebrate global cultures, cuisines & more

Traditional Arab heritage will be showcased through 22 activities in the festival.
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Updated 21 March 2021
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Sharjah Heritage Days celebrate global cultures, cuisines & more

The Sharjah Heritage Days (SHD) raised the curtain on Saturday, promising the Emirati public a rich and vibrant showcase of the unique customs and traditions of 29 nations around the world. 

Over the next three weeks, the 18th edition of SHD will run its course in the heritage area of Heart of Sharjah, introducing UAE residents and visitors to the historical, cultural, literary, artistic and customary elements that define the sociocultural fabric of the UAE as well as of 29 countries participating in the event.

Themed “Cultural heritage gathers us,” this edition of SHD hosts Montenegro as the guest of honor, and Kazakhstan as the distinguished guest. 

On the inaugural day, visitors immersed in spectacular sights and sounds of the venue, adorned with the national flags of participating countries, while the main courtyards at Heart of Sharjah came alive with colorful performances of traditional Emirati Ayyala and Andima arts and dances, in addition to folk shows from Belarus, Kazakhstan, India and Lebanon.

Other participating nations include Saudi Arabia, Belarus, Macedonia, Bashkortostan, Tajikistan, Bulgaria, Kazakhstan, Oman, Kuwait, Bahrain, Maldives, Yemen, Egypt, Italy, Spain, France, Sudan, Lebanon, Morocco, Palestine, Algeria, Syria, Kenya, Tunisia, Netherlands, Mauritania, Iraq, and India.

An introductory tour of the festival was led by Dr. Abdulaziz Al-Musallam, chairman of the Sharjah Institute for Heritage and chairman of the higher committee of SHD, during which he highlighted the various activities and offerings of the festival, in the presence of high-level delegations and country representatives.

Al-Musallam said: “This year, Sharjah Heritage Days is being held under exceptional circumstances. The festival’s theme ‘Cultural heritage gathers us’ seeks to emphasize that heritage is a bridge between peoples and plays an especially vital role in shaping the intellects and experiences of younger generations as they forge their way into the future.”

Traditional Arab heritage will be showcased through 22 activities, including seminars and workshops. The cultural agenda will also feature 67 crafts inspired by the UAE’s four diverse natural environments: The mountains, desert, coastal and agriculture. 

Of the 80 stores on site, traditional products such as fragrances and incenses and Emirati costumes will be showcased. Cuisines represented at the festival include Emirati, regional and international dishes. 

Meanwhile, the Emirates Handicrafts Center will showcase 24 handicrafts by the participating women’s associations. 

Visitor entry is limited to 3,000 on weekdays and 6,000 during the weekend.


‘Wealth Grows Here’: Aljazira Bank launches new brand identity

Updated 23 December 2025
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‘Wealth Grows Here’: Aljazira Bank launches new brand identity

Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.

As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.

The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.

Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”

The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.

Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.

At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.