Princess Seetah Award recognizes projects that helped Saudi Arabia through pandemic

The education ministry's distance learning platform was among the projects recognized by the awards. (SPA/File)
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Updated 12 March 2021
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Princess Seetah Award recognizes projects that helped Saudi Arabia through pandemic

  • Education ministry’s distance learning app wins award for keeping children learning through lockdown
  • Chemical companies also recognized for helping health sector

RIYADH: The Princess Seetah bint Abdul Aziz Award for Excellence in Social Work have this year rewarded, ministries, businesses and individuals for initiatives to help tackle the coronavirus pandemic.

The winners announced on Thursday included the education ministry for its distance learning app, which helped keep six million Saudi children learning through lockdown.

Due to COVID-19 restrictions the award ceremony sponsored by Crown Prince Mohammed bin Salman will be held virtually on Mar. 28.

“The award is keeping pace with the developments and changes taking place around the world,” said Princess Nouf bint Abdullah bin Mohammed bin Saud Al-Kabeer, head of the executive committee and member of the board of trustees for the awards.

This year’s awards focused on how the nominees made an impact during times of crises and the actions they took to help limit the turmoil from the pandemic.

The awards highlight five main branches of social service.

The winners were as follows: 

Excellence in national achievement: Health ministry’s volunteering program and education ministry’s distance learning digital platform ‘Madrasti’ (my school)

Excellence in Islamic endowment: General Authority for Endowments for mitigating the effects of the virus on people through its humanitarian initiatives. 

Excellence in social work: The Madinah Al-Munawarah’s NGO for its ‘The good city initiative.’

Excellence for social work entrepreneurs: Sheikh Abdullah Ibrahim Al-Subeai for setting up a charitable institution and donating money to various causes in the Kingdom during the pandemic.

Corporate social responsibility: Advanced Petrochemical Company for its initiatives during the pandemic and Sadara Chemical Company for its work with the health sector in tackling COVID-19.

The awards committee took more than four months to deliberate the winners and conducted extensive field visits to help them decide.

More than 400 projects were nominated, from which 137 made it to the assessment phase. 

“Seventeen were then chosen to undergo the final judging phase, while seven of those were declared the winners of this year’s edition,” Fahd bin Hamad Al-Maghlouth,  secretary general of the award, said.

“The award will continue to support and encourage humanitarian initiatives, programs and works that benefit society and the establishment of a competitive environment for the pioneers of social work,” Princess Nouf said.

“The award honors individuals and institutions that have distinguished themselves in social work. This stems from its belief in the importance and status of social work and encouraging, promoting and consolidating it in society.”

Established in 2012, the Princess Seetah awards aim to support excellence in social work both within the Kingdom or around the world. 

The awards are named after Princess Seetah, who was known for her charitable work and social efforts to improve people’s lives. The award ceremony carries on her legacy through celebrating the work she inspired.

The Kingdom vs. COVID-19
How Saudi Arabia acted swiftly and coordinated a global response to fight the coronavirus, preventing a far worse crisis at home and around the world

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Jeddah Fit Expo 2026 offers inspiration, innovation

Updated 29 January 2026
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Jeddah Fit Expo 2026 offers inspiration, innovation

  • Sports, fitness, wellness in spotlight at Jeddah Superdome
  • Gyms and fitness brands offer visitors a wide range of interactive experiences

JEDDAH: Jeddah Superdome welcomed more than 1,000 athletes of all ages on Wednesday for a heart-pounding session which placed sports, fitness and wellness in the spotlight.

The Jeddah Fit Expo 2026 is taking place until Jan. 31 and visitors on the first day were treated to a heady environment filled with high-intensity energy and in which cutting-edge fitness trends met the inspirational spirit of sportsmanship.

More than 300 brands and over 200 exhibitors engaged in in-depth exchanges and interactions according to organizers, while jointly forging an event for the global sports and fitness industry.

Mohammed Al-Aidarous, from the event’s organizing committee, told Arab News the expo aimed to spread the culture of fitness as a daily lifestyle and sought to encourage best international expertise and practices, while empowering and developing local sports talents.

He said: “The sports and fitness industry is a rapidly growing sector globally. Especially in Saudi Arabia, there is an increasing focus on health and fitness among the general public. Consequently there is a growing demand for fitness-related products and services.”

The exhibition, which is in its fourth edition, has brought together suppliers of fitness equipment and sports and leisure products, along with representatives from nutrition and health sectors, wellness clinics, youth sports education, and artificial intelligence solution providers.

Many of the participants are introducing new products to meet changing market trends, leveraging the national fitness policies, deeply exploring market demand, and expanding their presence in the sports industry market, thereby providing users with more professional services.

Gyms and fitness brands at the event are offering visitors a wide range of interactive, educational and commercial opportunities designed to promote healthy lifestyles while showcasing the latest industry innovations.

Danya Aljamal, an event coordinator at GymNation, said: “We are here to show sports enthusiasts who we are and what we can do to make them change their lifestyle with sports. GymNation is about enjoying your time, having fun, challenging yourself and making the best form of your body.”

She added: “We will be offering visitors our famous Hyrox class. It is designed to help enhance your strength and explosive power through a combination of targeted, high-intensity exercises and I hope people enjoy it.”

AI is rapidly reshaping athletic training environments. The exhibition features platforms that analyze an athlete’s movement, track progress, and offer automated corrections.

Saudi entrepreneur Mohammed Kaki, founder and CEO of FitLife, an Al-powered health-tech startup delivering B2B personalized nutrition and wellness plans, said: “We are proud to share the FitLife platform and feel excited to take these insights and relationships to the next level during this three-day event.

“FitLife is an app developed to make people’s fitness journey much easier and more convenient. Our algorithms were developed to produce accurate programs with a full range of workouts and recipes designed to fit people’s daily schedule and preferences.

“Our objective at FitLife is to foster growth and revolutionize the way people perceive health and fitness.”

Kaki indicated that the startup was also aiming to support coaches and specialists in sports and health organizations through AI solutions.

Beyond the exhibition stands and workshops, bodybuilding, calisthenics, taekwondo and volleyball are among the activities taking place at Jeddah Superdome.