Women empowerment takes center stage in Saudi Arabia through training activities

In this undated photo, a group of Saudi women posing in front of a historic sight at Diriyah, Saudi Arabia. (Supplied)
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Updated 10 March 2021
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Women empowerment takes center stage in Saudi Arabia through training activities

  • Kingdom’s private and public sectors investing heavily to boost women’s skills

JEDDAH: Saudi Arabia’s private and public sectors have been investing in training and mentoring programs to help boost women’s skills and careers. The idea of women’s empowerment has taken a center stage in most of the commercial and non-commercial entities in the Kingdom.

Past debates about whether women should join the workforce are over. The future is now.
Efforts are underway to support and empower female workers, so they can realize their true potential through training, reskilling and upskilling initiatives. According to the Cambridge dictionary, the term “upskilling” refers to the process of learning new skills or teaching workers new skills while “reskilling” is the process of learning new skills so workers can do a different job or instruct others on how to do a different job.

Saudi Arabia’s strong approach to women’s inclusivity in the workforce has provided many with the means to grow professionally in the private and government sectors. The new focus is on hiring those who fit the job description and can add to their skills. It is a critical strategy in the Kingdom’s ever-changing and growing employment landscape.
“I’ve always run initiatives to empower women whether that was in previous jobs or here in Saudi Arabia,” Danielle Atkins, the CMO at the Diriyah Gate Development Authority, told Arab News.

“My team’s success is a direct reflection on my own success. For me to come to Saudi and inspire a new generation of female leaders — that’s my benchmark of success,” Atkins said.
The Kingdom is determined to groom its female leaders while bringing out the passion, energy and enthusiasm of its workers. Atkins said DGDA is on a similar mission.
One of her protégées went on to become the company’s community management associate director. Ahlam Al-Thunayan, a native of Diriyah, is working within DGDA’s Community Engagement Department and is proud to be part of an all-female staff.

I’ve always run initiatives to empower women whether that was in previous jobs or here in Saudi Arabia.

Danielle Atkins, CMO at the Diriyah Gate Development Authority

“Each team member is strong and opinionated, and they are hard workers even though most are fresh graduates,” Al-Thunayan told Arab News.
DGDA has made strides in fields such as hospitality, culture and heritage, and tourism. Al-Thunayan noted that the firm focuses on each new employee’s skill set, and places them in the department best suited for them. The ongoing practice of reskilling increases growth opportunities, boosts performance, and helps the company stay competitive.
More than 40 percent of Saudi government workers are female as DGDA is playing a key role in employing women. Over half of the marketing team consists of women as the firm is also creating even more new roles within its establishment for female workers. Those who show potential and work at a high pace are selected for leadership development programs that help further their careers while also putting a focus on moving employees from one department to the next to upskill their staff.
Atkins’ advice for trainees and young graduates still new to the workforce is to do something they are passionate about.

Each team member is strong and opinionated, and they are hard workers even though most are fresh graduates.

Ahlam Al-Thunayan

“At the end of the day, you’ll excel if you are passionate,” she said. “When you are young and have not had a lot of experience in the workplace, having the opportunity to work in different departments under different leadership is a really good way to develop your skills. It also helps you understand where is the best place to grow and develop going forward.”
Reskilling and upskilling initiatives continue to help female workers rise to prominence.
Thekra Althaalabi started off as a warehouse employee at Al-Nahdi Medical Co. where she was responsible for performing an array of duties. After eight years with the company, she is now a warehouse shift and supply chain manager leading an all-female team.
“Just like everyone, I started at the very bottom,” Althaalabi told Arab News.
“Throughout my time working here, the company ensured that I received different types of training in processing incoming stock, time management, documentation and inventory workshops. The training has benefited me greatly.”
Starting off with nine female employees in 2012, the medical distribution division at the warehouse has since increased 80 women in different divisions across the supply chain. Althaalabi said employees were encouraged to take part in the different training programs that were available. Many have been able to put their training into practice and rise in ranks.
“The common feeling is that we, as female employees, have grown more confident in our jobs,” she said. “We are empowered, we have developed our skills within our area of expertise and we are improving employee capabilities.”


How Saudi Arabia’s five Founding Day symbols tell a 299-year story

Updated 56 min 22 sec ago
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How Saudi Arabia’s five Founding Day symbols tell a 299-year story

  • The flag, the palm, the Arabian horse, the souq and the falcon are symbols that connect Saudi Arabia to its roots
  • Researcher Ismail Abdullah Hejles explains how the Kingdom’s symbols anchor identity, heritage and continuity

RIYADH: As Saudi Arabia prepares to mark its 299th anniversary this Founding Day — commemorating the establishment of the First Saudi State by Imam Muhammed bin Saud in 1727 CE — the moment invites reflection not only on history, but on the symbols that distill that history into enduring meaning.

Beyond ceremony and celebration, the Kingdom’s official Founding Day emblems tell a deeper story: of survival in a harsh landscape, of state-building against the odds, and of values carried forward across nearly three centuries. Together, they form a visual language that binds past to present and projects confidence into the future.

The five Founding Day symbols — the green flag, the palm tree, the Arabian horse, the souq, and the falcon — do not serve a purely celebratory function, Ismail Abdullah Hejles, a Saudi researcher in traditional architecture, told Arab News. Rather, they carry an intellectual and cultural role that connects society to its roots.

“Nations that understand their symbols and identity understand themselves and are better equipped to continue their journey with confidence and balance,” he said.

The Saudi flag. (SPA)

The Saudi flag, a representation of unity and sovereignty, embodies the values upon which the state was founded and reflects the continuity of the nation, linking its past to its present. The current design was adopted in 1937, refining historical banners from the first and second Saudi states.

The Shahada, the Islamic declaration of faith, symbolizes the Kingdom’s foundation on Islamic values, while justice and safety are echoed through the sword, which represents the unification of the Kingdom during the reign of the late King Abdulaziz Al-Saud.

The flag’s green color is traditionally associated with Islam, reflecting continuity and faith as central pillars of the Saudi state.

Additionally, the palm tree and the crossed swords — now synonymous with Saudi Arabia — officially appeared in the Kingdom’s emblem around 1950 following unification. Together, they express strength, justice, and the protection of unity.

The Saudi emblem

“The choice was not arbitrary,” Hejles said. “It brought together strength (the sword) and life and sustainability (the palm). It reflects a careful balance of firmness and generosity.”

The palm tree’s symbolic presence, however, predates the modern state, stretching back to the ancient civilizations of the Arabian Peninsula.

“In the simple oases, the palm tree was life, and the swords were dignity. The palm offered shade and sustenance, the swords protected the land and the name. Between the shade of the palm and the edge of the sword, the story of a nation takes place.”

The palm tree served numerous functions essential to the sustainability of civilizations. Its dates were a nutritious food; its fronds were used for roofing; its trunk built walls; its fiber made ropes; and it provided fuel and shade for communities.

In places such as Qatif and Al-Ahsa, the palm tree formed a complete life system with almost no waste. (SPA)

In places such as Qatif and Al-Ahsa, the palm formed a complete life system with almost no waste. It was not merely an agricultural symbol, but a genuine model of sustainability long before the term itself was coined, Hejles said.

Mentioned in the Qur’an more than 20 times, always associated with generosity and abundance, the palm formed the backbone of the agricultural economy in eastern Arabia.

“The souq (traditional market) was not merely a place of trade but a space for social interaction, knowledge exchange, and solidarity,” Hejles said. Through it, economic activity flourished and relationships between communities were strengthened.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

“Nomads and desert dwellers possessed surplus goods and sought what they lacked through barter.”

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. That exchange generated social mobility and fostered a culture of openness, which later contributed to the rise of cities.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)
A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

In the pre-Islamic era, seasonal markets such as Souq ‘Ukaz, Souq Majanna, and Souq Dhu Al-Majaz were not only commercial hubs, but also literary forums, political arenas, and spaces for reconciliation and arbitration.

Once Islam was adopted, Souq Al-Madinah was established on principles prohibiting monopoly, forbidding fraud, and ensuring justice.

In the Saudi state, the souq evolved from traditional mud-and-wood covered bazaars into modern shopping centers and large commercial complexes. “Yet, the concept remained the same: a place of encounter before it is a place of sale,” Hejles said.

The Arabian horse, another Founding Day symbol, is associated with authenticity and courage. It accompanied the early stages of state-building, travel, and defense, becoming a symbol of strength and pride in Arab heritage.

Caption

The Arabs’ oldest companion, the Arabian horse is one of the oldest and purest breeds in the world. It was bred on the Arabian Peninsula for extreme endurance, speed, and agility.

Thanks to their lung capacity, endurance, and strong feet and bones, these horses could cover long distances in harsh desert conditions and survive on minimal resources, sometimes fed only dates and camel’s milk.

To protect them against theft and harsh weather, they were sometimes brought inside family tents, which led to the development of intense bonds with their owners. Arabian horses are known to be fearless and loyal, capable of protecting their masters in battle.

They also possessed a “war-sense,” allowing them to act intelligently in combat, known as well to have a high spirit in battle.

In Saudi Arabia, Arabian horses were vital in travel, trade, and warfare. Today, they symbolize nobility, pride, courage, and honor — reflecting and continuing the Kingdom’s equestrian legacy.

And finally, vigilance, insight, and high ambition are represented by the falcon. “It is tied to the practice of falconry, which requires patience and skill, and today symbolizes the continuity of heritage and elevated aspirations,” Hejles said.

Falconry was not merely a hobby, but a hunting tool in a harsh desert environment — a companion to the Bedouin and a symbol of strength, precision, and patience. The long training required to master falconry fostered discipline and strong leadership in its practitioners.

Over time, the falcon became associated with prestige and courage, linked to Bedouin identity and nobility, and embedded in poetry and storytelling.

A heritage passed through generations, falconry is now inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, with Saudi Arabia and other participating countries, reinforcing its global cultural significance.

“These symbols were not chosen for their visual appeal,” Hejles said. “They were chosen because they were tested across centuries of lived experience.”

Representing more than their individual images, they are collectively an expression of the Saudi citizen’s relationship with land, environment, dignity, and continuity.