Burger King burnt over offensive tweet on International Women’s Day

Fast-food chain Burger King found itself on the griddle and getting burnt over an offensive tongue-in-cheek tweet on International Women’s Day that backfired massively on the burger brand. (File/AFP)
Short Url
Updated 09 March 2021
Follow

Burger King burnt over offensive tweet on International Women’s Day

  • “Women belong in the kitchen,” the now-deleted tweet by Burger King UK read on Monday
  • While the thread was meant to reference the male-dominated UK kitchens and attempt to help women break through by awarding culinary scholarships, the chain deleted the tweet and issued an apology instead

LONDON: Fast-food chain Burger King found itself on the griddle and getting burnt over an offensive tongue-in-cheek tweet on International Women’s Day that backfired massively on the burger brand.

“Women belong in the kitchen,” the now-deleted tweet by Burger King UK read on Monday.

While the thread was meant to reference the male-dominated UK kitchens and attempt to help women break through by awarding culinary scholarships, the chain deleted the tweet and issued an apology instead. 

“We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships,” the apology read. “We will do better next time.”

There was a large backlash on social media as the original tweet had to be deleted due to “abusive comments in the thread and we don't want to leave the space open for that.”


Shahid, Disney+ and OSN+ launch exclusive streaming bundle across GCC

Updated 24 December 2025
Follow

Shahid, Disney+ and OSN+ launch exclusive streaming bundle across GCC

  • Bundle available exclusively visa Shahid for $25 a month

RIYADH: In a landmark regional collaboration, Shahid, Disney+, and OSN+ have announced an exclusive streaming bundle that brings together world-class hits from the three platforms under a single subscription in a first-of-its-kind offer for audiences in the Gulf Cooperation Council countries.

The all-in-one entertainment package, available only through Shahid in the GCC for about $25 a month, grants subscribers full access to three leading platforms covering Hollywood blockbusters, Disney+’s expansive range of beloved films, animations and series, OSN+’s library of HBO originals and international hits, and Shahid’s Arabic premium content.

The bundle is designed to simplify subscription management with a unified payment model, allowing viewers to access all three apps at the price of two and offering a streamlined user experience. 

Natasha Matos-Hemingway, chief commercial and marketing officer at Shahid, said the partnership reflects a broader effort to expand digital entertainment offerings in the Middle East, catering to a growing audience seeking diversity, convenience and high-quality programming.

“We are proud to collaborate with OSN+ and Disney+ to offer an unmatched streaming experience to our subscribers,” she said. “With one subscription, one payment, and full access to premium content from all three platforms, we’re delivering unbeatable convenience, value and entertainment.”

With a growing demand for high-quality on-demand content, the bundle is expected to attract a wide range of users seeking comprehensive entertainment without juggling multiple subscriptions.

The move also signals increasing cooperation between global media giants and regional platforms, in a bid to meet the entertainment preferences of Arab audiences while expanding market reach.

Karl Holmes, SVP and general manager at Disney+ EMEA, said the collaboration will bring award-winning series like FX’s “Shogun” and favorites such as “Lilo & Stitch” into a unique bundle with Shahid’s regional hits including “Al Dariya.”

The agreement “reflects a shared ambition between Disney+ and Shahid to shape the future of entertainment in the Middle East,” said Holmes. “The Middle East is young, dynamic and fast-growing, and we’re delighted to give consumers a new and easy way to access extraordinary content at exceptional value.”

Choucri Khairallah, chief business officer at OSN+, said the partnership takes OSN+’s entertainment experience “to the next level.”

He added: “Today’s audiences expect more than great content; they seek seamless access, variety and exceptional value. This all-in-one bundle delivers exactly that.”