Meet the women educating their Instagram followers on female health, one post at a time

Nour Emam (L) and Dr. Deemah Saleh (R) run Instagram accounts where they share information on intimate female health. (Supplied)
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Updated 08 March 2021
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Meet the women educating their Instagram followers on female health, one post at a time

  • Dr. Deemah Salem and doula Nour Emam run Instagram accounts where they debunk myths and share information on female intimate health

DUBAI: Conversations around female intimate health have long been taboo or non-existent in Arab cultures. But a new crop of female doctors and healthcare practitioners on social media are aiming to destigmatize sexual wellness and educate women about their health, one Instagram post at a time.

“There are so many stereotypical taboos regarding women’s health in the UAE,” Dr. Deemah Salem told Arab News.

The specialist in obstetrics and gynecology in Dubai, who goes by @dr.deemahsalem on Instagram, said: “Being Arab-American myself I understood how some myths about women’s health could have developed, but I made it a mission to debunk them because some of these myths can lead to harmful practices.

She uses her platform to inform her followers about all aspects of sexual health, and talk about issues that many women might be embarrassed to discuss.

Salem believed that sexual education was still frowned upon in the region due to conservative cultural norms and that, while most UAE schools offered sexual education classes for young girls, a lot of females still felt uncomfortable about discussing intimate matters with doctors.

“It’s possible to educate women about their sexual and reproductive health while still respecting cultural and religious values. Women need to feel comfortable to discuss their intimate issues with their gynecologists.”

Egypt-based doula Nour Emam said there were popular misconceptions about what sex education actually entailed. “I think people think that if we have sex education, we’d be promoting sex and promiscuity, when in reality having sex education at primary and secondary levels in school usually means youth engage later in sexual activities and what’s more important is that they are safe (while) doing so,” she told Arab News.

She founded the Instagram page @thisismotherbeing in order to give women the information they need about their health and, with 173,000 followers, the message clearly resonates.

Many women are either unaware, or worse, misinformed about their sexual education because there is scarce access to accurate information. 

According to Salem, there are several myths and areas of concern that women in the region need to be educated on.  

“We need to teach women how to practice feminine hygiene in a healthy way, help them understand how normal female genitalia functions, to realize the role of preventative healthcare, to encourage women to discuss any sexual concerns with their doctors, and to educate about domestic and intimate partner violence.

“In addition to harmful practices, ignorance can lead to an array of problems for women, including unintended pregnancies, sexually transmitted diseases, recurring vaginal infections, sexual dysfunction disorders, mental health disorders and marital issues… just to name a few.”

These female healthcare practitioners are no strangers to backlash despite - or perhaps due to - their engaging social media presence.

“I’m the most loved/hated woman in Egypt,” Emam remarked. “People think I’m leading young girls astray and that my information will ‘give them ideas.’ Of course, this is to be expected. No one wants to admit that the stuff I talk about is real and true, especially when this information enables women to choose.”

She described what she believed to be the most important areas for knowledge dissemination online.

“Absolutely everything,” she stated. “Reproductive and sexual health education is a continuum. It’s an entire spectrum and you can’t take one thing without learning the rest. Women just need to be certain that they have rights when it comes to their place in society, healthcare and maternity care.”


Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Updated 59 min 34 sec ago
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Where We Are Going Today: Ana Starter Sourdough Factory in Dammam

Since returning to live in the Kingdom after years abroad with the best bakeries at my fingertips, I have been on a mission to find suitable sourdough locally. I sampled many mediocre ones, but one would rise above the rest: Ana Starter Sourdough Factory.

I first met founder Aisha Al-Omair at the Juthoor Farmer’s Market and tried her bread then. I liked it immediately.

“Ana Starter Sourdough Factory started as a passion for creating and fermenting the healthiest bread and introducing it to the Saudi market,” she told me at the time.

It began as a personal mission then expanded — like the dough — to serve the community.

“For a long time, I’ve suffered feeding my kids proper bread. The breads that were available at the supermarkets or at local bakeries had instant yeast, that never really took time to ferment, and therefore, when you consume the average bread, you notice some stiffening, you notice indigestion, you notice bloating and heartburn.”

Indeed, I did not feel any bloating or heartburn after devouring a slice or a few so I recently went on a quest to find more.

I ventured to Dammam to find her factory shop. It is a tiny slither of a place — I almost missed it while driving past factories in the Industrial City.

The shop comes with a decadent whiff of delicious bread.

Upon entering, you will see fridges stocked with bread and goodies like jams and butters (from other brands) that complement the bread well.

The sourdough offerings include jalapeno cheddar, zataar, plain and about a dozen other flavors.

The hassawi sourdough, made with local dates from neighboring Al-Ahsa, quickly became my favorite. It has little bits of dates tucked inside like tiny treasures.

Each slice is separated with a sheet, making it easy to freeze and pull out what you need without slices sticking together.

Fluffy with a rustic crust, it is great for sandwiches, dipping in olive oil, or slathering with salted butter.

My freezer is now packed with loaves.

At around SR45 ($12) per loaf, the price is slightly steep for the local market, but the superior quality is worth the extra dough.

Each day, they post on Instagram Stories showing what is available for pickup — and the quantity of each item.

Ordering is easy: Send a DM to reserve a loaf, swing by the shop, or opt for delivery.

• For more details, check their Instagram @anaastarter.