Why the world needs to take deepfakes seriously

Among the most serious concerns posed by fake content such as deepfakes is that they could be used for all manner of dubious purposes. (Reuters/File)
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Updated 10 March 2021
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Why the world needs to take deepfakes seriously

  • Report highlights danger Artificial Intelligence can pose; warns of danger to politics, media 

LONDON: In 1938, American filmmaker Orson Welles’ narration of H.G. Wells’ alien invasion novel “The War of the Worlds” caused panic and pandemonium for listeners in the US who believed the tale to be a public broadcast by the government.

The next day, headlines across newspapers read “Radio Listeners in Panic, Taking War Drama as Fact.” Historical research, however, suggested that the actual panic itself was overstated by the media, as the broadcast itself had few listeners.
Fast-forward to 2021 with the long arms of social media and the internet, what would happen if a video showing US President Joe Biden sitting in the Oval Office announcing that he will be striking Iran imminently were to appear? Or if a video showing French President Emmanuel Macron crassly insulting Muslims surfaced?
Artificial Intelligence (AI) technology, called deep learning, which generates images of fake events, known as deepfakes, allows for the creation of a moving image that looks and sounds exactly like Biden or Macron, but isn’t them, to speak and say whatever the creator wants, with most observers unable to tell if it is fake.

“Even before deep fakes, social media has platforms, and the different services have led to some threats on users in our region, especially women and other vulnerable communities,” Mohamed Najem, executive director of SMEX, a digital-rights organization focusing on Arabic-speaking countries, told Arab News.
“Deep fakes bring more serious threats to the aforementioned groups, especially if (criminals) want to destroy someone’s reputation — women, especially, are at risk, with them having gained more freedom within different conservative communities, which could see them suffer real damage” he added.

Recently, a series of very convincing TikTok videos showing Actor Tom Cruise doing multiple activities has left millions confused as to whether or not it really is the famous actor. Other known deepfakes show former US President Barack Obama calling his successor Donald Trump a “dipsh*t” and Facebook co-founder and CEO Mark Zuckerberg speaking about stealing users’ private data.


According to a report published last year by University College London (UCL), deepfakes rank as the most serious AI crime threat.
“As the capabilities of AI-based technologies expand, so too has their potential for criminal exploitation. To adequately prepare for possible AI threats, we need to identify what these threats might be, and how they may impact our lives,” author Lewis Griffin stated in the report.

Among the most serious concerns posed by fake content such as deepfakes is that, as they are so difficult to identify, they could be used for all manner of dubious purposes, ranging from discrediting a politician or a public figure to blackmail.
“Unlike many traditional crimes, crimes in the digital realm can be easily shared, repeated, and even sold, allowing criminal techniques to be marketed and for crime to be provided as a service. This means criminals may be able to outsource the more challenging aspects of their AI-based crime,” co-author Dr. Matthew Caldwell stated in the report.
To make matters worse, the rise in convincing deepfakes could in turn play a major role in discrediting major news institutions.




Crimes in the digital realm can be easily shared, repeated, and even sold, allowing criminal techniques to be marketed.


“If even a small fraction of visual evidence is proven to be convincing fakes, it becomes much easier to discredit genuine evidence, undermining criminal investigation and the credibility of political and social institutions that rely on trustworthy communications,” the report stated.
The UCL report goes on to note that awareness and changes in people’s behaviors toward the spread and creation of these videos might be the only effective line of defense.

“Social media platforms need to understand the threats and act on them. Unfortunately there is no trust in governments in our region to do the right thing; my assumption is that they will use this to restrict more speech and criminalize it, which will lead to more closure of civic spaces,” Najem said.

While so far many of the videos popping up on social media are fun — of politicians singing and dancing, say, or Nicholas Cage’s face on Wonder Woman’s body — things may take a sharper, darker turn soon.


SRMG launches G.O.A.T, AI-powered sports platform for data-driven fans

Updated 13 January 2026
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SRMG launches G.O.A.T, AI-powered sports platform for data-driven fans

  • The launch comes at a time when Saudi Arabia is increasingly at the center of global sport
  • The app complements live broadcasts by keeping fans connected before, during, and after the game

RIYADH: The Saudi Research and Media Group (SRMG) on Tuesday announced the launch of G.O.A.T, a new sports app designed to deliver fast, credible, and curated coverage in one destination. Built for a mobile-first generation, G.O.A.T is designed for a sports landscape evolving at unprecedented speed.

The launch of G.O.A.T comes at a time when Saudi Arabia, and the region more broadly, are increasingly at the center of global sport. Saudi football in particular has been undergoing rapid transformation, emerging as one of the fastest-growing and most closely followed leagues in the world.

“As fan behavior evolves alongside this growth, audiences are no longer looking only for headlines, but for trusted context, real-time access, and platforms that reflect how sport is experienced today,” the group said in a statement. 

Created to meet these expectations, G.O.A.T is an audience-first, data-driven app built for the AI age. It brings together real-time updates, breaking news, video highlights, and match insights in a simple, always-on experience designed around fan behavior and matchday flow.

The app complements live broadcasts by keeping fans connected before, during, and after the game, from instant goal alerts to key stories, highlights, and the conversations shaping matchday momentum across screens and platforms.

The launch marks the first phase of G.O.A.T’s rollout, initially focusing on football and the Saudi Pro League, alongside coverage of the world’s most prominent competitions. In its early release, the app serves as a leading destination for up-to-the-minute Saudi football news, grounded in SRMG’s editorial standards and designed to cut through misinformation and noise that increasingly dominate sports coverage.

In its initial release, G.O.A.T curates content from SRMG’s most trusted brands, including Arriyadiah, Asharq Al Awsat, Asharq Sports, and Sport 24, giving fans access to reporting, analysis, and match coverage from the region’s most established newsrooms through one unified product experience.

As the platform evolves, G.O.A.T is expected to unlock new monetization opportunities aligned with fan behavior and premium engagement. These include intelligent sponsorship integrations, data-driven brand partnerships, and premium experiences built around key moments and competitions. Designed as a scalable product platform, G.O.A.T enables brands, leagues, and partners to connect with highly engaged sports audiences through context-rich formats that enhance rather than disrupt the fan experience.

The launch of G.O.A.T also marks another step in SRMG’s expansion across the sports media ecosystem, following the group’s acquisition of exclusive rights to broadcast the Saudi Pro League across the Middle East and North Africa through Thmanyah.

Alaa Shahine Salha, Content Development Managing Director at SRMG, said: “G.O.A.T was built around a simple idea. Sports fans need speed, depth, and credibility in one place. This first phase establishes a strong editorial and community foundation. What comes next will expand how fans interact with content, match moments, and each other, powered by a smarter, data-led experience.”

SRMG said it will continue to evolve G.O.A.T through interactive and community-driven features that deepen participation and bring fans closer to the action, while maintaining a clear commitment to credibility and responsible reporting.

G.O.A.T is now available to download on iOS and Android.