LONDON: The reluctance of many users, particularly young people, to flip smartphones and devices horizontally to watch videos has been a challenge for traditional broadcasters, whose widescreen TV format does not translate very well to vertical viewing.
The recently launched Asharq News channel announced on Wednesday that it has teamed up with French tech company Wildmoka to overcome the problem. It is introducing state-of-the-art software across its platforms that uses artificial intelligence and machine learning to carry out continuous, real-time transformation of horizontal video layouts to a vertical format. The channel said it is the first use of such technology in the region.
“The launch of the state-of-art solution is in line with our core priority to provide a seamless and impactful experience for our audiences in the Arab world and beyond through leveraging cutting-edge technology and implementing digital transformation,” said Nabeel Al-Khatib, general manager of Asharq News.
He added that smart devices are increasingly used for media consumption and that media companies need to take into consideration the rapid adoption of technology to ensure a smooth user experience.
The move toward vertical streaming caters to a large majority of viewers, especially the younger generation, who prefer not to flip their phones horizontally to watch a video. Although horizontal viewing might not seem like much of an imposition, vertical videos allow a smartphone to be held more naturally and easily in one hand.
“With this breakthrough solution, we can finally resolve the challenge that has puzzled news broadcasters for years — despite smartphones becoming the primary channels for news consumption, news broadcasters continue to live stream horizontally, something Asharq News has overcome,” said Steven Cheak, the broadcaster’s creative services and digital director.
Asharq News said the first phase of its vertical streaming was introduced this month across its websites. Phase two will extend the technology to the Asharq NOW app for use with video on demand.
