Bupa Arabia launches health insurance program for elderly parents

Ali Sheneamer, chief business development officer at Bupa Arabia.
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Updated 16 February 2021
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Bupa Arabia launches health insurance program for elderly parents

In a Kingdom first, Bupa Arabia for Cooperative Insurance has launched a new health insurance product designed specifically for elderly parents.

Ali Sheneamer, chief business development officer at Bupa Arabia, said ensuring the care and comfort of Bupa Arabia’s customers is a priority for the company and that the new product, “Bupa Parents,” is in line with this strategy.

“This new health insurance plan is designed to meet the needs of the elderly by covering conditions that usually increase with age. The coverage includes diagnosis and treatment in the Kingdom’s best hospitals and clinics, as well as coverage for conditions like cardiovascular diseases, Alzheimer’s, and vision problems.” 

“This new product will support members in repaying their parents for all the care and love they have provided for them as children by taking care of them in their older age,” he added.

One of the features of “Bupa Parents” is the provision of specialized medical care for patients through Bupa Arabia’s “Tebtom” and “Rahatkom” programs, in addition to other high-quality services. It will also enable the elderly to enjoy a high level of safety and to have easy access to a wide range of healthcare services in the Kingdom without having to wait in long queues to get the required treatment.

A study conducted by the Saudi Elderly Support Organization (Waqar) in 2019 estimated that the number of elderly people in the Kingdom would increase by 11.1 percent in 2030 and by 20.9 percent in 2050. The study revealed a number of challenges facing this group of citizens, the most pressing of which is poor quality healthcare. Bupa Arabia aims to address this concern with its new product.


Abdul Latif Jameel Motors, Toyota conclude Phase 2 of hydrogen mobility pilot

Updated 10 February 2026
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Abdul Latif Jameel Motors, Toyota conclude Phase 2 of hydrogen mobility pilot

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia, together with Toyota Motor Corporation and Toyota Tsusho Corporation, has completed the second phase of the hydrogen mobility pilot in collaboration with the Engineering College at Princess Nourah bint Abdulrahman University and supporting entities at the university’s campus.
The pilot ran from Jan. 26 to 28, in alignment with the MoU signed between PNU and the Ministry of Energy for the implementation and deployment of hydrogen fuel cell mobility pilot projects. The program’s opening day ceremony featured prominent government, academia, and industry figures, who gathered to reaffirm the long-term importance of hydrogen solutions in Saudi Arabia.
The first phase, completed last September, focused on feasibility and initial testing, while the second focused on scalability, operational expansion, and diversification of hydrogen-powered mobility and stationary solutions within the university environment.
In addition to the previously deployed Toyota Mirai fuel cell electric vehicles, the pilot included the Caetano H2.City Gold hydrogen fuel cell bus, the Toyota hydrogen fuel cell forklift, and the GEH2 stationary hydrogen generator, all powered by Toyota’s hydrogen fuel cell technology. Together, these additions support a broader assessment of hydrogen technology across multiple uses.
Mazin Ghazi Jameel, managing director of marketing operations, Toyota, Abdul Latif Jameel Motors, said: “The second phase of this hydrogen pilot represents a strategic step forward in advancing hydrogen mobility and stationary solutions in the Kingdom. By expanding the scope of hydrogen-powered transport and stationary applications at Princess Nourah bint Abdulrahman University, we are moving beyond exploration toward scalability, gaining practical insights into how this technology can deliver long-term value at scale while supporting Saudi Vision 2030’s sustainability objectives.”
Nobuyuki Takemura, chief representative of the Middle East regional office, Toyota Motor Corporation, said: “Toyota is proud to work alongside the Kingdom of Saudi Arabia and our valued partners to advance hydrogen mobility. Through practical pilots such as this, we are strengthening real-world understanding of hydrogen applications, engaging students directly and inspiring the next generation to shape the future of clean transport. This reflects Toyota’s multi-pathway approach to carbon neutrality, grounded in the belief that progress is accelerated when innovation is tested in real environments.”
Saud Alsultan, deputy general manager of Toyota Tsusho Corporation, Saudi Arabia, added: “This second phase marks an important milestone in translating hydrogen mobility from pilot testing into scalable real-world applications. By expanding beyond passenger vehicles to include buses and stationary solutions, we are gaining valuable insights into how hydrogen can support integrated mobility ecosystems and contribute meaningfully to Saudi Arabia’s clean energy and sustainability ambitions.”
The initiative builds on Abdul Latif Jameel Motors and Toyota’s growing portfolio of Saudi hydrogen mobility and research projects. This includes the Jeddah hydrogen taxi pilot, the Makkah Caetano H2.City Gold bus trials, and a region-specific fuel cell research collaboration with King Abdullah University of Science and Technology.
The conclusion of both phases reflects Abdul Latif Jameel Motors, Toyota Motor Corporation, and Toyota Tsusho Corporation’s long-term commitment to be part of the Kingdom’s sustainability journey in mobility and beyond through a diversified, market-responsive approach.