DUBAI: Brand New Galaxy (BNG), the international marketing and technology holding company, has entered into a strategic partnership with marketing and communications network MDC Partners.
BNG opened its office for the MEA region out of Dubai in October 2020 led by Adil Khan, former CEO of Saatchi & Saatchi MEA and Zubair S Siddiqui, former managing director of UM MENA in Dubai.
Adil Khan, CEO of BNG MEA told Arab News: “As the most experienced and focused agency in the e-commerce and tech space, it was only natural for Brand New Galaxy to further strengthen its capabilities and offering to our clients, both globally and as well as in the MEA region.”
MDC Partners’ network consists of global agencies such as Crispin Porter Bogusky, Anomaly, 72andSunny, Allegory, and Bruce Mau Design across America, Australia, Asia and Europe.
“With the partnership, it will be possible to provide a full spectrum marketing offering by creating a unique platform of e-commerce, digital performance and creative solutions delivered with superior global and regional service capabilities,” added Khan.
The partnership will see MDC Partners expanding its geographic reach in addition to combining creative and e-commerce services for clients in the Middle East under one platform. “Brand New Galaxy has always been focused on building global businesses. Partnerships, such as the one with MDC, are a natural consequence of BNG’s attention on growth by shaping its global operations and acquisitions,” said Michał Glapiński, BNG’s chief growth officer.
