RAWALPINDI: Pakistan’s first fashion week since the start of the pandemic concluded in the eastern city of Lahore on Saturday at a luxury hotel, after three nights of wedding fashion.
For the last year, since Pakistan’s first coronavirus related lockdown in March 2020, fashion shows have taken place virtually or with designers opting for individual, socially distant presentations.
Sultana Siddiqui, president of entertainment conglomerate HUM Network which is the primary sponsor of the show, said in a press release that the show was being presented on schedule “to bring normalcy to everyday life.”
Bridal Couture Week’s fashion ramp is dedicated to showcasing bridal fashion, which highlights wedding centric trends usually consisting of heavily embellished outfits glittering under the stage lights.
Models display latest creations by designers Madeeha Shoaib, Kashee’s and Tabya during Pakistan’s Bridal Couture Week in Lahore on Feb. 5, 2021. (Photo courtesy: PHBCW)
The organizers have said they pride bridal couture week as a place for fashion but also for business, where designers-- both emerging and established-- bring their most sought after designs to the limelight for buyers in Pakistan and abroad.
Designers have been sharing their own behind-the-scenes coverage of the return to fashion week, including menswear designer, Munib Nawaz, who told Arab News on Friday that his collection was in alignment with fashion week taking place-- one that wanted to represent "life."
"I wanted to create and show a collection that represented how I felt, wanting to feel happy, and welcoming a state where we could celebrate again," Nawaz said.
"Fashion is a celebration of life and being back on the ramp feels great, it feels important for us to show that the show must go on, the show being life itself."
