What We Are Reading Today: Linchpins by Seth Godin

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Updated 02 February 2021
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What We Are Reading Today: Linchpins by Seth Godin

In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But Linchpins is about you — your choices, your future, and your potential to make a huge difference in whatever field you choose.

There used to be two teams in every workplace: Management and labor. Now there’s a third team: The linchpins. These people figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.

As Godin writes, “Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It’s time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.”


What We Are Reading Today: ‘Doctors by Nature’ by Jaap De Roode

Updated 15 January 2026
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What We Are Reading Today: ‘Doctors by Nature’ by Jaap De Roode

Ages before the dawn of modern medicine, wild animals were harnessing the power of nature’s pharmacy to heal themselves. “Doctors by Nature” reveals what researchers are now learning about the medical wonders of the animal world. 

Drawing on illuminating interviews with leading scientists from around the globe as well as Jaap de Roode’s own pioneering research on monarch butterflies, he demonstrates how animals of all kinds—from ants to apes, from bees to bears, and from cats to caterpillars—use various forms of medicine to treat their own ailments and those of their relatives.