PIF, STV among backers of $20m funding for Saudi startup Foodics

Ahmad Al-Zaini, Co-Founder and CEO of Foodics. (Supplied)
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Updated 01 February 2021
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PIF, STV among backers of $20m funding for Saudi startup Foodics

  • The new investment will enable Foodics to grow in existing markets, and accelerate its international expansion
  • Founded in 2014 and headquartered in Riyadh, Foodics is available throughout the Middle East and North Africa (MENA) region

JEDDAH: Saudi technology startup Foodics has successfully raised $20 million in a Series B funding round, with Saudi sovereign wealth fund, the Public Investment Fund (PIF), among the major backers.

The round was led by PIF’s subsidiary Sanabil Investments and Saudi venture capital firm STV. Other investors included Endeavor Catalyst, Elm, and Derayah.

The new investment will enable Foodics to grow in existing markets, accelerate its international expansion, increase its workforce, and expand its financial technology (fintech) offering.

The latest funding round brings the total raised by the company so far to $28 million.

Founded in 2014 and headquartered in Riyadh, Foodics is available throughout the Middle East and North Africa (MENA) region, with offices in the UAE and Egypt. Its software is available in English, Arabic, and French, with Spanish in development.

Foodics offers its kitchen display system (KDS), where orders from customers are sent directly to a display screen in the kitchen and staff can then prepare the order and send it out for delivery.

The platform processes around $200 million in transactions per month. It currently works with 24,000 restaurants in the region and has set a target to reach 70,000 by the end of the year.

Ahmad Al-Zaini, co-founder and CEO, said: “We are delighted to start the year on such a high note, having been able to gain the support and trust of such prominent investors. 2020 was a tough year during which we have proactively captured opportunities.”

Foodics markets itself as a supportive, trusted, and strong partner to its community. During the coronavirus disease (COVID-19) pandemic, the company launched instant loans through its micro-loans service Foodics Capital, so that customers could recover operation expenses and losses caused as a result of the global health crisis.

Foodics Capital offered loans of between SR18,750 ($4,998) and SR500,000 to small Saudi food and beverage operators, with approval within seven days.

Foodics was strategically positioned to become the de facto platform to connect digital players with offline retailers, said Ahmad Al-Naimi, partner at STV. The company was also one of only three firms to receive a fintech license from the Saudi Central Bank (SAMA) in November.

The news comes following a recent report by data research platform Magnitt which said Saudi Arabia accounted for 18 percent of the 496 investment deals made throughout the MENA region last year.

The Kingdom recorded a 35 percent year-on-year increase in the number of investment deals in the technology startup sector in 2020, along with a 55 percent year-on-year surge in the monetary value of deals which reached $152 million.

In an article in October, STV said it had led 30 percent of all venture capital funding in the Kingdom since 2018. It also claimed that, while it had $500 million in capital, its portfolio of companies, including Careem, Trukker, and Tabby had processed transactions worth more than $3.7 billion and had generated revenue of $480 million.


UAE, Kuwait and Egypt extend non-oil growth in December: PMI surveys

Updated 59 min 38 sec ago
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UAE, Kuwait and Egypt extend non-oil growth in December: PMI surveys

RIYADH: Non-oil business activity across the UAE, Kuwait and Egypt expanded further in December, supported by rising new orders and steady demand, economy trackers showed. 

In its latest report, S&P Global revealed that the UAE’s Purchasing Managers’ Index eased slightly to 54.2 in December from a nine-month high of 54.8 in November, remaining firmly in expansion territory. 

A PMI reading above 50 indicates an expansion in non-oil business activity, while a figure below 50 signals contraction. 

The UAE’s non-oil sector performance aligns with broader trends across the Middle East and North Africa, where economies continue to pursue diversification efforts aimed at reducing reliance on crude revenues. 

Saudi Arabia led the PMI readings in the region in December, with the Kingdom recording 57.4, supported by rising new orders, continued growth in business activity and expanding employment. 

Commenting on the UAE data, David Owen, senior economist at S&P Global Market Intelligence, said: “The UAE non-oil sector concluded 2025 with a solid upturn, marking a year of robust but somewhat tempered growth in business conditions.” 

He added: “Positively, firms finished the year with two of their best months of activity growth, as the survey data suggested that sales were rising much faster compared to their low point in August.” 

According to the report, the pace of business expansion in December was among the fastest recorded during the year, with more than a quarter of surveyed companies reporting month-on-month increases in output. 

Surveyed non-oil firms attributed the growth in activity to rising new business intake, driven by improving market conditions, supportive government policies, increased customer numbers, and stronger international demand. 

Some companies reported subdued sales, citing intensifying competition and ongoing economic uncertainty. 

“Firms took encouragement from signs of increased customer spending, rising tourism, greater technology adoption and supportive government policies,” added Owen. 

Companies also reported mounting cost pressures in December, with survey data pointing to the fastest rise in overall input prices in 15 months. 

Respondents highlighted above-average increases in salary expenses, along with higher transport and maintenance costs. 

Cost pressures also affected inventory management, with firms reporting a notable decline in stock levels. 

Employment growth remained relatively subdued at the end of the fourth quarter, with hiring only marginal and weaker than in November. 

“December was also characterized by an acceleration of cost pressures and leaner inventory strategies, indicating that many firms were feeling the pinch on their balance sheets. Additionally, reports of heightened competition and challenges in finalizing new work highlighted ongoing headwinds for the non-oil sector as it heads into 2026,” added Owen. 

Looking ahead, companies remained optimistic, although confidence eased and was among the lowest levels seen in the past three years. 

In the same report, S&P Global said Dubai’s non-oil economy ended the year on a positive note, with the emirate’s PMI at 54.3 in December, slightly down from 54.5 in November. 

Kuwait confidence at 2-year high 

In a separate publication, S&P Global said business confidence among non-oil firms in Kuwait hit a two-year high in December. 

The country’s PMI rose to 54 in December from 53.4 in November, driven by sharp and accelerated increases in output and new orders. 

Marketing activities and the launch of new products were cited as key factors supporting growth during the month. 

New orders increased for the 35th consecutive month in December, with the pace of expansion the fastest since May. 

Although employment increased, hiring was not sufficient to prevent a further build-up in backlogs of work. 

“The Kuwaiti non-oil private sector has been building growth momentum through the final quarter of 2025 and is in a strong position as 2026 gets underway. In fact, companies are buoyant about prospects for the coming year, with business optimism among the highest since the survey began in 2018,” said Andrew Harker, economics director at S&P Global Market Intelligence. 

He added: “New orders continued to flow in quickly in December, and despite efforts by companies to expand their staffing levels accordingly, backlogged work accumulated to the largest extent on record. This suggests that output will need to be ramped up further in the months ahead.” 

Egypt stays in expansion zone 

In another report, S&P Global said Egypt’s PMI eased to 50.2 in December from a 61-month high of 51.1 in November. 

The index remained above the 50 thresholds for the second consecutive month, signaling a sustained improvement in the health of the non-oil private sector. 

Firms benefited from increased new orders in December, supporting a modest expansion in output, although growth in both areas slowed compared to the previous month. 

“Improvements in order books have been a clear factor behind strong business performances over the past few months,” said Owen. 

He added: “The uplift in sales arrived amid a softening of inflationary pressures in the Egyptian economy, which has enabled businesses and consumers to spend with more confidence. Adding to signs of growth spreading, firms’ purchases of inputs increased for the first time in ten months.” 

Non-oil companies in Egypt reported a renewed decline in employment during December, with most firms citing difficulties in replacing staff who had left. 
The overall reduction in employment was the sharpest in 13 months, though it remained modest. 

Despite improving business conditions, firms expressed caution toward future activity. 

The outlook for the next 12 months was neutral in December, reflecting subdued confidence during the latter half of 2025. 

“The overall upturn in business conditions was softer in December compared to one month ago, suggesting this growth trend should be treated with caution. Firms also face continued uncertainties in the domestic and global sphere, which has made them hesitant to show optimism,” added Owen.