Abdullah Alhidari, associate professor of marketing at King Saud University

Abdullah Alhidari
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Updated 11 January 2021
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Abdullah Alhidari, associate professor of marketing at King Saud University

Abdullah Alhidari has worked as an associate professor of marketing at the College of Business, King Saud University (KSU) since 2015.

Before that, he was vice dean of quality and planning at KSU between 2017 and 2019. He also served as a consultant at the Ministry of Education for four years.

Alhidari is a board member of several important committees and associations. He is a board member of the Saudi Arabian Society for Culture and the Arts, Riyadh, and a member of the marketing committee at the Riyadh Chamber of Commerce and Industry.

He worked as director of the Research Center, College of Business, KSU between 2016 and 2017.

Alhidari has published several articles in global journals and has presented research papers at conferences.

He published an article in the Journal of Customer Behavior on the antecedents of electronic word-of-mouth (eWOM) interaction and purchase intention on social networking sites. He also published an article on the determinants of purchase intention in Saudi Arabia in the British Journal of Economics Management and Trade.

He presented a number of papers on brand trust, managing luxury brands in recessions and the impact of eWOM valence on value co-creation and purchase intention at the Society of Marketing Advances Conference.

Alhidari obtained a bachelor’s degree in marketing from KSU. He completed an MBA at the University of Colorado, Denver in the US. Alhidari also earned a Ph.D. in marketing at the University of North Texas, US.


Celestial spectacle in KSA’s north on first day of Ramadan

Updated 19 February 2026
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Celestial spectacle in KSA’s north on first day of Ramadan

  • Venus-crescent moon alignment visible in Northern Borders
  • Meteorology center issuing swift weather alerts for pilgrims

ARAR/JEDDAH: The holy month of Ramadan has commenced in the Kingdom with a striking astronomical display in the Northern Borders Region, setting a serene tone for the month, the Saudi Press Agency reported.

In addition, the National Center for Meteorology has confirmed its readiness to support pilgrims in Makkah and Madinah.

On Tuesday evening in Arar there was a rare alignment of the planet Venus with the slender crescent moon marking the first day of Ramadan.

Appearing shortly after sunset, the crescent shimmered low on the western horizon above Venus — one of the brightest celestial bodies — in a display enhanced by clear skies.

While the conjunction is a recurring astronomical phenomenon caused by the apparent proximity of the two bodies as viewed from Earth, its coincidence with the start of the holy month added a special aesthetic and spiritual dimension to the atmosphere in the north, the SPA said.

The plan includes heightened performance levels at observatories in the Kingdom’s airports to manage increased flight traffic and aviation safety. (SPA)

Meanwhile, as the faithful began fasting, the NMC announced the readiness of its observatories at the Kingdom’s airports to manage increased flight traffic and ensure aviation safety.

The NCM’s CEO Dr. Ayman bin Salem Ghulam said there would be round-the-clock weather monitoring for Makkah, Madinah, and the roads leading to the two holy mosques.

To ensure pilgrims have real-time access to information, the NCM has integrated its data with the Nusuk and Tawakkalna smart applications. Ten-day forecasts and alerts will also be available via the Anwaa app and on guidance boards along highways.

The center has 14 media platforms to deliver swift weather alerts, ensuring high standards of security and logistical support throughout the season, the SPA reported.