Saudi Arabian Airlines reaffirms commitment to inclusivity on World Braille Day

Saudia’s safety manual in Braille.
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Updated 06 January 2021
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Saudi Arabian Airlines reaffirms commitment to inclusivity on World Braille Day

Saudi Arabian Airlines (Saudia), the national flag carrier of the Kingdom, observed World Braille Day on Jan. 4, reaffirming its commitment to providing services and products onboard for all visually impaired guests.

The airline’s cuisine options, as well as inflight entertainment, provide convenience and choice for guests who require Braille offerings. Inflight entertainment options include audio descriptive movies and content onboard. 

Guests can select a Braille cuisine option at the time of booking through the airline’s website or by calling Saudia.

The airline provides services such as elevators, special meals and menus, safety procedures and magazines printed in Braille for guests.

Saudia prints all material in-house with its full-spectrum Braille printer in order to transform all materials and applications in Braille for inflight use. 

Chief Executive Officer of Saudia Captain Ibrahim S. Koshy said: “Saudia is committed to being an inclusive airline, providing amenities, services and support for all guests. We take pride in making our very best efforts to provide a comfortable, welcoming and hospitable experience at each point of the journey.”

He added: “We invite all of our guests to explore the various options and flexible choices available to customize the travel experience and tailor requests to suit our guests’ requirements.”

In 2015, Saudia became the world’s first airline to introduce a comprehensive flight guide in Braille for visually impaired and blind passengers.

Saudi Arabia’s national flag carrier is an award-winning airline, and is one of the first carriers to be established in the Middle East region. Saudia has recently been ranked as a “Five-Star Global Airline” by the Airline Passenger Experience Association (APEX).

In recent years, the airline has invested significantly in its fleet of 145 narrow and widebody aircraft and operates one of the youngest fleets in the skies, with an average aircraft age of five years. 

The airline route network includes more than 95 destinations across four continents to all 28 domestic airports in the Kingdom.

Deep-cleaning sanitization protocols are in full effect after every flight.


Cadbury Dairy Milk goes 'Irresistible'


Updated 07 February 2026
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Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.