Revamped Panamera tops Porsche’s strong 2021 product lineup

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Updated 30 December 2020
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Revamped Panamera tops Porsche’s strong 2021 product lineup

In 2009, the Panamera was introduced to the world for the very first time, much to the delight of automotive fans across the globe. Entering into the market as a true sports car and a true Gran Turismo, Porsche’s innovation instantly became a global success. And now, 11 years later, the German sports car manufacturer has released the latest variant of the Panamera. It boasts best-in-class performance across the range from 330 to 700 PS, enhanced comfort and chassis management and a sharper, sportier visual appearance.

Dr. Manfred Braeunl, chief executive officer at Porsche Middle East and Africa FZE, said the Panamera is tailored for a Middle East lifestyle. “Our region embraces both luxury and performance in equal measures and the Panamera has become an important pillar in our model lineup. Initially planned with 20,000 units per year, our sporty saloon has exceeded all expectations. Since its introduction in 2009, more than 282,000 units have been sold globally. In our region, more than 11,000 Panamera drivers speak for its success. It is a true sports car and a true long distance Gran Turismo,” he said.

With 630 PS, the new Panamera Turbo S is a segment leader with 80 PS more power and 50 Nm more torque than the previous flagship Turbo with combustion engine. In Sport Plus mode, the Turbo S model accelerates from zero to 100 km/h in a jaw-dropping 3.1 seconds.

When it comes to appearance, the Panamera looks more dynamic and sportier than ever. Much of this is due do the Sport Design front end, which now comes standard in each model. It includes striking air intake grilles, large side cooling openings and a single-bar front light module. The completely new front end of the Panamera Turbo S is differentiated by the larger side air intakes and newly designed elements in the exterior color, which are connected horizontally, emphasizing the width of the vehicle.

The revamped light strip at the rear runs over the luggage compartment lid with an adapted contour, providing a continuous and flowing connection between the two newly designed LED tail light clusters. Three new 20- and 21-inch wheels have been added to the wheel range.

Enhanced chassis components and control systems contribute to the overall comfort and sportiness of the Panamera. For example, the revamped Porsche Active Suspension Management (PASM) system results in a noticeable improvement in damping comfort. And lastly, the Porsche Communication Management (PCM) has been given a facelift and now includes additional functions, such as improved voice control and wireless Apple CarPlay — much to the delight of music fans.

The new Porsche Panamera is available to order now. In Saudi Arabia, prices start at SR400,350 ($106,693) for the rear-wheel-drive.


Cadbury Dairy Milk goes 'Irresistible'


Updated 07 February 2026
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Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.