Startup of the Week: Reintroducing national heritage through creative products

1 / 2
Photo/Supplied
2 / 2
Photo/Supplied
Short Url
Updated 29 December 2020
Follow

Startup of the Week: Reintroducing national heritage through creative products

  • Zan Leather seeks to create a special space for traditional artwork not only in the Kingdom but throughout the Gulf and the wider world

Creativity plays a vital role in the growth of a business. For a startup to succeed in a competitive market, a novel idea is a must.
Zan Leather is one such Saudi startup that is dedicated to preserving and promoting the Kingdom’s national heritage by creating designs inspired by traditional Sadu embroidery.
The traditional form of weaving was recently added to UNESCO’s list of Intangible Cultural Heritage — the eighth Saudi item to be added to the list.
The ancient tribal craft portrays the Arabian nomadic people’s rich cultural heritage. It is known for its vibrant colors and patterns.
Zan Leather seeks to create a special space for traditional artwork not only in the Kingdom but throughout the Gulf and the wider world.
The company was established in 2018 by Narjes Al-Shareef and her husband Thaer Al-Zouabi.
Following the launch, Al-Shareef decided to quit her job as an English teacher and commit to the brand. Her husband followed suit, leaving his job in trade to also dedicate his time to the company.
Al-Shareef explained how elements of the Kingdom’s heritage had been abandoned and ignored for a long time.
“The brand aims to revive our national heritage. Zan Leather merges Sadu embroidery and leather, creating contemporary designs that are aligned with what is trending today,” Al-Shareef told Arab News.
Zan Leather offers handbags, wallets, glass cases, watch straps and more, made from Sadu weaving and natural leather imported from Italy, the US and Russia. The company has also created a Sadu scarf this winter that received much praise for its Bedouin patterns and high-quality craftsmanship.
Al-Shareef said that Sadu weaving has a special place in the heart of every Saudi citizen, as well as visitors to the Kingdom.
“Sadu products are loved by nationals and tourists alike,” she said.
Since the launch of the Vision 2030 program and the special attention given to the tourism sector, foreigners are keen on visiting Saudi Arabia to explore its unique and rich culture.
“We’ve seen a large number of tourists in the Kingdom, many of whom will want to take home a gift or product that reflects the place they visited. Our idea was very much aligned with Saudi Vision 2030. Tourists loved the heritage reflected in our items; they found something that represents the Kingdom in them.”
What distinguishes Zan Leather from competitors is the aesthetic richness of its products, which, according to the couple, is the result of much research.
“The multiculturalism, variety and natural beauty within the Kingdom served as inspiration for us,” Al-Shareef said.
Keep up with the Saudi brand on Instagram: @zan_leather.


Saudi designer Njoud Alghamdi: ‘We want to sustain our cultural identity in a new form’ 

Updated 18 December 2025
Follow

Saudi designer Njoud Alghamdi: ‘We want to sustain our cultural identity in a new form’ 

  • The Saudi designer on revamping the date-serving experience with Muntj Studio 

DUBAI: Saudi product designer Njoud Alghamdi brought a culturally rooted product to last month’s Dubai Design Week with “Nawat” — showcased under the Designed in Saudi initiative by the Saudi Architecture and Design Commission. 

Alghamdi is the co-founder and lead product designer of Muntj Studio, which she describes as “a cultural design studio where we focus on sustaining our cultural identity.” 

But Alghamdi isn’t interested in simply reproducing products from the past. “I am passionate about cultural innovation,” she told Arab News.  

“Nawat” — which she describes as the studio’s “signature piece” — is a perfect example of that innovation. It was created to address an issue that occurs in gatherings across Saudi Arabia and the Gulf. 

“Nawat” is the studio’s “signature piece,” according to Njoud Alghamdi. (Supplied) 

 “As you know, dates hold a very special place for us,” she said. But Alghamdi and her team identified a common concern. “Usually when people eat dates, they are embarrassed dealing with the pits themselves,” she explained. “So usually, they hide it in their pockets or in a tissue.  

“We asked ourselves, ‘How we can solve this problem to make the experience easier for the users?’” she continued. The elegant result is “Nawat,” a rounded wooden vessel with openings designed to store date pits out of sight.  

Those openings were inspired by traditional Najdi architectural elements, with a particular focus on the motifs used in old Najdi doors. During the research phase, she and her team reviewed a range of patterns but chose not to use the sharper shapes found in older houses.  

“We didn’t want to use motifs like the triangle,” she said. “So, we found the perfect circular motif and used that. Najdi doors are also a symbol of welcoming.” 

This connection aligned naturally with the social role of dates in Khaleeji culture. “The date pit holds a very special place for us at every table,” she said. “We hope that reflects how friendly this object is.” 

The final product was crafted in Riyadh by local artisans, she explained. “They used natural wood with natural finishes as well.”  

The final product was crafted in Riyadh by local artisans. (Supplied) 

The studio is now developing an entire “Nawat” range, Alghamdi said, explaining that the collection will include different sizes and dimensions to fit a wider range of occasions.  

Alghamdi described the studio’s broader focus as creating contemporary objects that sustain cultural identity. “Most of our products reflect our Saudi identity in a new format,” she said. “We want to sustain our cultural identity in a new form that can share our story with the whole world.” 

Current projects include an incense burner inspired by the camel hump, intended to “support a more comfortable daily incense ritual.” She added that the studio is also working on “cultural games,” which she described as ways to express Saudi identity in an interactive way.  

“Playing a game is the perfect way to communicate,” she said. “We believe that by expressing our identities through these games, it will help us to spread our identity and culture to the whole world.” 

Dubai Design Week was a small step towards that goal.  

“Actually, this is one of my proudest moments, to be honest,” Alghamdi said. “Exhibiting with the Architecture and Design Commission is something really special to me. 

“We’re always grateful for all the support and empowerment that (the commission is) giving us,” she continued. “As a Saudi designer, they always ensure that we get the best (opportunities) to present our work. This is something that makes every Saudi designer super-excited to come up with the best designs, because (we have the chance to) reflect our identity and the (wider design) scene.”