Saudi residents are set for a new December-to-March adventure, offering 300 touristic experiences in 17 destinations

After a tough year, many are excited about the new season. (ticketingboxoffice.com)
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Updated 12 December 2020
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Saudi residents are set for a new December-to-March adventure, offering 300 touristic experiences in 17 destinations

  • The season will include several Umrah packages, which can be viewed on ticketingboxoffice

JEDDAH: The Saudi Tourism Authority (STA) announced the start of its latest season of adventures on Dec. 10, which will continue until March 2021, offering 300 touristic experiences in 17 destinations in the Kingdom with the involvement of 200 private sector establishments.

Tourism Minister Ahmed Al-Khateeb said that the winter season is an extension of the efforts of the Saudi tourism system with its partners in the state and private sectors.
He promised that the lineup of activities will provide a wonderful tourism experience, through which visitors get to enjoy the great winter climate and the geographical diversity of the Kingdom.
The minister also reassured visitors that the STA is extremely keen on coordinating with health authorities to implement precautionary measures against COVID-19 in order to ensure a safe tourism experience.
Meanwhile, STA CEO Fahd Hamidaddin said: “The authority’s efforts and initiatives are continuous with the launch of the Saudi winter season under the slogan ‘Winter is Around You’.”
He noted the important role the media would play in reflecting the positive image of the tourism potentials for the Kingdom: “We count a lot on the creativity and efforts of the media to present the bright image of what the Kingdom has to offer; its charming nature and rich cultural heritage, the generosity and hospitality of its people, and its many landmarks, sites, and destinations that contribute into make the Kingdom a unique experience for all.”
After a tough year, many are excited about the new adventure.
“With the tough year behind us, it was interesting to see what Saudi Arabia had to offer,” said 34-year-old Sawsan Khalid M. told Arab News. “My husband was keen on going on a trip this year no matter what. We were afraid at first, with the pandemic and all, but the relevant authorities wouldn’t have announced any tourist opportunities without ensuring our safety. We’ve gone this far and it feels like a gift.”

HIGHLIGHT

The destinations are split into 5 categories — 3 historical destinations, AlUla, Diriyah, Al-Ahsa; 4 marine destinations, Yanbu, Umluj, Jazan, KAEC; 4 city destinations, Riyadh, Jeddah, Dammam, Alkhobar, 3 cold destinations, Tabuk, Al-Jouf, Hail; and 3 mountainside destinations, Taif, Al-Baha, Asir.

“My family, as with everyone in the country, has faced some of the most difficult months,” added Sawsan’s husband Mohammed Al-Ghamdi. “The Kingdom has so much to offer and it was nice seeing Al-Baha included as it’s still unexplored territory for many.”
Al-Ghamdi who grew up in the region but lives in Jeddah, considers it a hidden gem. He said that there is so much to see and do and it’s a great opportunity to go, especially given that the guides will all be Saudi. “This is for all Saudis and residents alike, we have so much to show.”
Mariam Al-Harbi, a 28-year-old private sector worker, said, “I think the winter season will be delightful. I still haven’t looked through the entire program but the activities are so diverse — camping, hiking and snorkeling. It’s got an agenda for families or a group of friends, so that’s an added bonus. I’m thinking of taking my younger brother hiking. He’s a very active fellow and we have always wanted to try it, so why not start locally?”
The Arabian Winter destinations are split into five categories: Three historical destinations, AlUla, Diriyah and Al-Ahsa; four marine destinations, Yanbu, Umluj, Jazan and King Abdullah Economic City; four city destinations, Riyadh, Jeddah, Dammam and Alkhobar, three cold destinations, Tabuk, Al-Jouf and Hail; and three mountainside destinations, Taif, Al-Baha and Asir.
The tourist experience will cover campsite adventures, local cuisine, hiking, relaxation, beach activities and rural and adventure activities.
The season will also include several Umrah packages, which can be viewed on ticketingboxoffice.com, allowing pilgrims to choose from the SR500 ($133) Umrah experience, a five-day Umrah package for SR3,649 or three-day package for SR2,699. In the packages, visitors get a variety of stops to check out alongside their pilgrimage stop in Makkah.
Jeddah packages include a three-day “nature breeze” with a price tag of SR3,946 that covers a tour through the city’s heritage sites, a winter at Jeddah package for SR3,950, a two-day trip between Jeddah and Taif for SR1,799 and lastly, a six-day tour to discover the Sarawat Mountains for SR3,799, where visitors can experience the wilderness, local cuisine and hike through the lush green mountains of the western region.
Riyadh packages similarly include a three-day city tour for SR2,185-2,699, one-day adventures such as hiking winter camp visits, the desert experience and many more activities. The three-month event will also include a multi-city tours between Al-Ahsa, Riyadh, Hail and Qassim costing SR4,099-4,699.


How Saudi Arabia’s five Founding Day symbols tell a 299-year story

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How Saudi Arabia’s five Founding Day symbols tell a 299-year story

  • The flag, the palm, the Arabian horse, the souq and the falcon are symbols that connect Saudi Arabia to its roots
  • Researcher Ismail Abdullah Hejles explains how the Kingdom’s symbols anchor identity, heritage and continuity

RIYADH: As Saudi Arabia prepares to mark its 299th anniversary this Founding Day — commemorating the establishment of the First Saudi State by Imam Muhammed bin Saud in 1727 CE — the moment invites reflection not only on history, but on the symbols that distill that history into enduring meaning.

Beyond ceremony and celebration, the Kingdom’s official Founding Day emblems tell a deeper story: of survival in a harsh landscape, of state-building against the odds, and of values carried forward across nearly three centuries. Together, they form a visual language that binds past to present and projects confidence into the future.

The five Founding Day symbols — the green flag, the palm tree, the Arabian horse, the souq, and the falcon — do not serve a purely celebratory function, Ismail Abdullah Hejles, a Saudi researcher in traditional architecture, told Arab News. Rather, they carry an intellectual and cultural role that connects society to its roots.

“Nations that understand their symbols and identity understand themselves and are better equipped to continue their journey with confidence and balance,” he said.

The Saudi flag. (SPA)

The Saudi flag, a representation of unity and sovereignty, embodies the values upon which the state was founded and reflects the continuity of the nation, linking its past to its present. The current design was adopted in 1937, refining historical banners from the first and second Saudi states.

The Shahada, the Islamic declaration of faith, symbolizes the Kingdom’s foundation on Islamic values, while justice and safety are echoed through the sword, which represents the unification of the Kingdom during the reign of the late King Abdulaziz Al-Saud.

The flag’s green color is traditionally associated with Islam, reflecting continuity and faith as central pillars of the Saudi state.

Additionally, the palm tree and the crossed swords — now synonymous with Saudi Arabia — officially appeared in the Kingdom’s emblem around 1950 following unification. Together, they express strength, justice, and the protection of unity.

The Saudi emblem

“The choice was not arbitrary,” Hejles said. “It brought together strength (the sword) and life and sustainability (the palm). It reflects a careful balance of firmness and generosity.”

The palm tree’s symbolic presence, however, predates the modern state, stretching back to the ancient civilizations of the Arabian Peninsula.

“In the simple oases, the palm tree was life, and the swords were dignity. The palm offered shade and sustenance, the swords protected the land and the name. Between the shade of the palm and the edge of the sword, the story of a nation takes place.”

The palm tree served numerous functions essential to the sustainability of civilizations. Its dates were a nutritious food; its fronds were used for roofing; its trunk built walls; its fiber made ropes; and it provided fuel and shade for communities.

In places such as Qatif and Al-Ahsa, the palm tree formed a complete life system with almost no waste. (SPA)

In places such as Qatif and Al-Ahsa, the palm formed a complete life system with almost no waste. It was not merely an agricultural symbol, but a genuine model of sustainability long before the term itself was coined, Hejles said.

Mentioned in the Qur’an more than 20 times, always associated with generosity and abundance, the palm formed the backbone of the agricultural economy in eastern Arabia.

“The souq (traditional market) was not merely a place of trade but a space for social interaction, knowledge exchange, and solidarity,” Hejles said. Through it, economic activity flourished and relationships between communities were strengthened.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

“Nomads and desert dwellers possessed surplus goods and sought what they lacked through barter.”

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. That exchange generated social mobility and fostered a culture of openness, which later contributed to the rise of cities.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)
A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

In the pre-Islamic era, seasonal markets such as Souq ‘Ukaz, Souq Majanna, and Souq Dhu Al-Majaz were not only commercial hubs, but also literary forums, political arenas, and spaces for reconciliation and arbitration.

Once Islam was adopted, Souq Al-Madinah was established on principles prohibiting monopoly, forbidding fraud, and ensuring justice.

In the Saudi state, the souq evolved from traditional mud-and-wood covered bazaars into modern shopping centers and large commercial complexes. “Yet, the concept remained the same: a place of encounter before it is a place of sale,” Hejles said.

The Arabian horse, another Founding Day symbol, is associated with authenticity and courage. It accompanied the early stages of state-building, travel, and defense, becoming a symbol of strength and pride in Arab heritage.

Caption

The Arabs’ oldest companion, the Arabian horse is one of the oldest and purest breeds in the world. It was bred on the Arabian Peninsula for extreme endurance, speed, and agility.

Thanks to their lung capacity, endurance, and strong feet and bones, these horses could cover long distances in harsh desert conditions and survive on minimal resources, sometimes fed only dates and camel’s milk.

To protect them against theft and harsh weather, they were sometimes brought inside family tents, which led to the development of intense bonds with their owners. Arabian horses are known to be fearless and loyal, capable of protecting their masters in battle.

They also possessed a “war-sense,” allowing them to act intelligently in combat, known as well to have a high spirit in battle.

In Saudi Arabia, Arabian horses were vital in travel, trade, and warfare. Today, they symbolize nobility, pride, courage, and honor — reflecting and continuing the Kingdom’s equestrian legacy.

And finally, vigilance, insight, and high ambition are represented by the falcon. “It is tied to the practice of falconry, which requires patience and skill, and today symbolizes the continuity of heritage and elevated aspirations,” Hejles said.

Falconry was not merely a hobby, but a hunting tool in a harsh desert environment — a companion to the Bedouin and a symbol of strength, precision, and patience. The long training required to master falconry fostered discipline and strong leadership in its practitioners.

Over time, the falcon became associated with prestige and courage, linked to Bedouin identity and nobility, and embedded in poetry and storytelling.

A heritage passed through generations, falconry is now inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, with Saudi Arabia and other participating countries, reinforcing its global cultural significance.

“These symbols were not chosen for their visual appeal,” Hejles said. “They were chosen because they were tested across centuries of lived experience.”

Representing more than their individual images, they are collectively an expression of the Saudi citizen’s relationship with land, environment, dignity, and continuity.