Postponed Tokyo Olympics to cost extra $2.4bn

Organizers of the delayed Tokyo Olympics are declining to confirm widely circulated reports in Japan that the costs of the one-year postponement will be about $3 billion. (AP)
Short Url
Updated 04 December 2020
Follow

Postponed Tokyo Olympics to cost extra $2.4bn

  • The extra costs come as officials work to build enthusiasm for the first Games postponed in peacetime,
  • Tokyo 2020 said an additional $1.5 billion would be needed for operational costs related to the delay

TOKYO: The coronavirus-delayed Tokyo Olympics will cost at least an extra $2.4 billion, organizers said Friday, with the unprecedented postponement and a raft of pandemic health measures ballooning an already outsized budget.
The extra costs come as officials work to build enthusiasm for the first Games postponed in peacetime, insisting the massive event can go ahead next year even if the pandemic is not under control.
But more spending, on top of the previous budget of about $13 billion, could further harden public opinion in Japan, where polls this year showed a majority of people think the Games should be postponed again or canceled together.
“Whether it’s seen as too much or that we have done well to contain the costs, I think it depends on how you look at it,” Tokyo 2020 CEO Toshiro Muto told reporters.
“We have done all we can to earn the public’s understanding,” he added.
Tokyo 2020 said an additional $1.5 billion would be needed for operational costs related to the delay, with another $900 million in spending on coronavirus countermeasures.
The dollar figures are calculated at an exchange rate of 107 yen, and the total is around $2.56 billion at today’s rate. The costs look set to rise further, with Tokyo 2020 saying it would also release an additional $250 million in “contingency” funds.

The new spending swells a budget that was set last year at around $13 billion, and will add to disquiet about the cost of the Games after an audit report last year argued the national government was spending significantly more than originally planned.
The extra costs will be split between Tokyo, the organizing committee and the national government. The International Olympic Committee will not be chipping in, but has agreed to waive its sponsor royalty fee for the first time, organizers said.
The unprecedented decision to delay the Games has thrown up a plethora of extra costs, from rebooking venues and transport to retaining the huge organizing committee staff.
And with organizers committed to hosting the Games even if the pandemic remains a threat, extensive safety measures will be needed.
Tokyo 2020 this week released a 54-page plan they said would make it possible to hold the Games, including restrictions on athletes touching and fans cheering, and an infection control center in the Olympic Village.
Organizers have tried to scale back elements of the Games, offering fewer free tickets, scrapping athlete welcome ceremonies and making savings on mascots, banners and meals, but so far they have cut just $280 million in spending.
And on Thursday, they said 18 percent of Olympic tickets sold in Japan will be refunded, with domestic fans demanding their money back on about 810,000 of the 4.45 million tickets sold in the country.

Organizers hope to now resell those tickets, and demand for seats at the Games was high before the pandemic.
But enthusiasm has since waned, with a poll in July revealing that just one in four people wanted to see the event held in 2021, and most backing either further delay or cancelation.
Tokyo 2020 President Yoshiro Mori said the spending plan was carefully considered and he hoped people would accept it.
“If you have a drink, you could say your glass is half-full, or half empty. It depends on how you look at it,” he told reporters.
“There’s a rationale behind this plan. I hope the Japanese people will understand it.”
Tokyo 2020’s final price tag has been hotly disputed, with an audit report last year estimating the national government spent nearly 10 times its original budget between 2013-2018.
Organizers countered that the estimate included items not directly related to the Games.


‘Papaya’s not going anywhere’: How McLaren banished the wilderness years on and off the track

Updated 16 December 2025
Follow

‘Papaya’s not going anywhere’: How McLaren banished the wilderness years on and off the track

  • On-track success of 2 constructors’ championships and Lando Norris’s title win matched by a rebrand attracting a new generation of fans to the British F1 team

ABU DHABI: It’s been just over a week since Lando Norris claimed his first Formula One championship title, but for McLaren’s growing army of supporters the party continues.

When the British driver crossed the finish line at Abu Dhabi’s Yas Marina Circuit in third place to confirm his title victory, you could be forgiven for thinking the post-race celebrations had a familiar look to others in recent years at the season-closing Grand Prix in the UAE’s capital.

This time however, the celebrating fans were sporting the orange of McLaren’s distinctive “papaya” livery, rather than the orange of Max Verstappen’s native Netherlands.

The resurgence of the British team in recent years has been nothing short of remarkable. On the track, their overwhelming supremacy has been secured by a superior car and two gifted drivers in Norris and Australia’s Oscar Piastri. Off it, they deployed one of motor sport’s most successful rebranding campaigns, as a result of which McLaren’s main color now rivals Ferrari’s red as the most iconic in F1.

“You know, it was the fans’ choice to bring papaya back,” Matt Dennington, co-chief commercial officer at McLaren, told Arab News.

“Back in, I think it was 2016, we went out to our fans and it was an overwhelming ‘yes’ that they wanted to see our heritage come back into the team. It’s a key brand asset for us.”

Speaking during a “Live Your Fandom” event at Yas Island in Abu Dhabi, co-hosted with Velo, a team sponsor since 2019, he said: “For us, the fans are the lifeblood of our sport. We don’t go racing without them, and to be able to celebrate our fans and our partners together has been awesome.”

Norris’s success in Abu Dhabi was a crowning moment for the team, but the development on the track has been clear and dramatic for several years.

In 2017, the team finished a lowly ninth out of 10 in the constructors’ championship. Improvements to the car, particularly after switching to a Mercedes engine, helped the team move up to become a fixture in the “mid-field” F1 grid. Then, in 2024, came the giant leap forward as McLaren won the team title and then retained it this year.

In tandem with those successes, the commercial work that has taken place off the track has helped McLaren, in large part thanks to return of its papaya colors, develop one of the strongest brand identities in all of sports.

“Obviously, the on-track performance has been a great boost for that,” Dennington said. “You know, the other areas that have helped progress our fandom, and the sport, is the work that Liberty Media have done in the schedule.”

Liberty, an American mass media company, acquired Formula One Group from CVC Partners in 2017 for $4.4 billion. The popularity of the sport has skyrocketed since then thanks to huge engagement across media channels — including a certain Netflix show.

“More races, more races in the US, ‘Drive to Survive’ (on Netflix, and) we had the F1 movie,” Dennington said. “So there’s some great media platforms really driving the audience growth and the diversity of the audience.

“As a team, we’ve been pushing ourselves to be more sophisticated in the way in which we engage and communicate with our teams, but also looking at the partners we work with to give our fans the access to the McLaren brand and access to racing culture.”

The team’s portfolio now boasts more than 50 sponsors, among them Google, Mastercard and British American Tobacco. Dennington highlighted a number of campaigns that caught the public’s imagination.

“Some good examples of that is the work that we’ve done with Reiss and Abercrombie & Fitch — we bought our first women’s line of fashion through those organizations; the work we’re doing with Lego in capturing those sort of youth consumers into the brand; and also the work we’ve done with Tumi over the last few years in the luggage category.

“So we’re trying to extend the brand, we’re trying to create more access.”

In August, McLaren and Velo launched the “Live Your Fandom” campaign, offering nine superfans from the UK, Romania, the Czech Republic, Mexico and other places a “golden ticket” F1 experience in the form of a full day at the McLaren Technology Centre in Woking, England.

The chosen fans enjoyed a behind-the-scenes tour, shared their memories of the team directly with McLaren Racing CEO Zak Brown, and took part in a surprise Q&A session with Norris.

One high-profile result of their special day was the graphical contributions they made to the team’s 2025 Abu Dhabi livery design, unveiled just days before Norris claimed the title, which featured art they helped create inspired by their most defining McLaren moments.

The livery features a series of bespoke images, including the “Papaya Family” representing the community spirit among McLaren F1 fans around the world; a “Forever Forward” friendship bracelet; and “Home Wins,” symbolizing the team’s victories this season in its home country at the British Grand Prix at Silverstone, and at the Bahrain Grand Prix, which is considered the team’s second home.

Other images celebrated the back-to-back constructors’ championship victories; 200 race wins; 50 top-two race finishes; and the fastest pitstop of the 2025 season (1.91 seconds).

Louise McEwen, McLaren Racing’s chief marketing officer, said: “Our fans are at the heart of everything we do, and this special livery is another way of showing our appreciation.

“Through the ‘Live Your Fandom’ campaign with Velo we’ve been able to celebrate their passion and creativity in a way that truly brings the Papaya Family together.”

Such efforts by McLaren to bring more fans even closer to the action will continue, Dennington said.

“Less than 1 percent of all fans in Formula One over their lifetime get to go to a race,” he added. “So I think it’s up to us as a sport, as teams, to be able to create more opportunities for them (and) to connect with our fans.”

As for the image and identity of the team moving forward, he had a reassuring message for fans: “Papaya’s not going anywhere and you’ll continue to see that into the future.”