‘KAUST Challenge’ seeks tech ideas for Hajj & Umrah

Located on the Red Sea coast in Saudi Arabia, KAUST is a catalyst for innovation, economic development and social prosperity in Saudi Arabia and the world. The university currently educates, and trains master’s and doctoral students.
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Updated 03 December 2020
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‘KAUST Challenge’ seeks tech ideas for Hajj & Umrah

King Abdullah University of Science and Technology (KAUST) has launched a new campaign to catalyze research, innovation, economic development and social prosperity in Saudi Arabia through new crowdsourcing initiatives that challenge local and international talents to identify ideas and solutions that advance the Kingdom’s national priorities and support Vision 2030. With the “KAUST Challenge,” the university is seeking to develop and support bold science, technology, and engineering initiatives that aim to transform the lives of Saudis and develop Saudi talents.

“We wish to draw on the participative power of crowdsourcing to solve problems faced in the Kingdom and the world with the KAUST Challenge,” said Najah Ashry, vice president for strategic national advancement at KAUST. “The speed, flexibility and scalability of crowdsourcing will bring us new science-based ideas and solutions that can be further developed through deep collaboration with players in the Kingdom’s research-development-innovation ecosystem.”

The focus of the inaugural 2020 edition of the KAUST Challenge is on improving the Hajj and Umrah experience for pilgrims from all over the world and on advancing efforts to make Makkah a smart city. The KAUST Challenge will play an active role in advancing one of the Kingdom’s national priorities of better serving the increasing number of Hajj and Umrah pilgrims and improving their experiences in the two holy cities. It will identify and support science- and technology-based ideas and solutions that can move quickly into the market for SR1 million ($266,000) in cash and other prizes. The challenge spans three themes: Healthcare, to increase preventative measures to ensure health and well-being for all pilgrims, a concern augmented by the ongoing COVID-19 pandemic; mobility to ensure adequate availability and access to public and private transportation; and crowd management, to enhance infrastructure to meet capacity requirements for large crowds.

To gather valuable inputs from this challenge, KAUST is targeting a wide group of national and international participants to submit their ideas and solutions, including startups (growth stage startups or scaleups with solutions proven by the market), innovators (seed startups and IP-holders with ideas or solutions yet to be fully market tasted), and general public (students, academics, entrepreneurs and individuals in society).

“Advances in high technology can assist in solving the challenges that Hajj and Umrah pilgrims face. We know that people here in Saudi Arabia and across the world have great solutions to contribute,” said Ashry. “We are excited to receive their submissions and to offer our neighbors in Makkah creative and unique ideas that we hope will serve all pilgrims.

Submission to the KAUST Challenge is now open and will run until Jan. 5, 2021 with a virtual final event that will take place on an immersive platform at the end of February 2021, where the three best ideas, one for each theme, will be selected by a panel of qualified judges and one grand prize will be awarded.


SUDO Consultants Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud, AI, and Digital Transformation in Saudi Arabia

Updated 19 January 2026
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SUDO Consultants Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud, AI, and Digital Transformation in Saudi Arabia

SUDO, an AWS Premier Tier Services Partner with competencies in DevOps, migration, modernization, and AI/ML solutions, has signed a strategic collaboration agreement with Amazon Web Services, Inc.. The partnership is aligned with Saudi Vision 2030 goals in technology innovation, economic diversification, and large-scale digital capability building.

As part of the SCA, SUDO will work with AWS to help customers accelerate their cloud adoption journeys, modernize legacy systems, and build secure, scalable digital platforms powered by AWS’s regional infrastructure. SUDO will support public and private sector entities to adopt cloud and AI faster, reduce technical debt, and strengthen their digital foundations in line with the Kingdom’s transformation priorities.

“Deepening our collaboration with AWS allows us to significantly expand the strategic support we provide to public and private sector entities across Saudi Arabia,” said Hameedullah Khan, CEO of SUDO. “Together, we will help organizations adopt cloud, scale AI-driven innovation, transform core processes securely, and accelerate their digital ambitions.”

“We’re excited to see SUDO deepen its collaboration with AWS as a regional launch partner in the Kingdom,” said Asif Ali, director of information technology, Ahmed A. Abed Trading Company.

This collaboration underscores the value of SUDO and AWS to provide flexibility and unlock greater business value for customers across industries. 

About SUDO

SUDO, an AWS Premier Partner, helps organizations across the Middle East migrate, modernize and innovate on the cloud. The company specializes in cloud transformation, DevOps and AI solutions built on AWS, supporting enterprises and government entities through end‑to‑end cloud adoption — from strategy and implementation to ongoing managed services. With strong regional expertise and a highly certified engineering team, SUDO works to accelerate growth, reduce complexity and enable customers to maximize the value of AWS technologies.