DiplomaticQuarter: New Zealand envoy lauds efforts of Etidal against extremism

Outgoing New Zealand Ambassador James Monroe writes his views about Etidal.
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Updated 19 November 2020
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DiplomaticQuarter: New Zealand envoy lauds efforts of Etidal against extremism

RIYADH: New Zealand Ambassador James Monroe recently visited the Global Center for Combating Extremist Ideology, known as Etidal.
Praising the work of the center, the envoy said Etidal’s efforts are advanced and critical in its line of work.
Monroe has completed his term as the ambassador to the Kingdom.
“Your work is vitally and globally important. It has been a pleasure to see the progress you have achieved while maintaining your exacting standards and dedication to your methodology. I wish the center and all your staff the very best,” he said.
The secretary-general of the center, Dr. Mansour Al-Shammari, praised the role of New Zealand in promoting values of coexistence and combating hate speech.
The center was established on three basic pillars: Confronting extremism by the latest intellectual, media, and numerical methods and means.
The center uses different methods to counter extremist ideology such as software capable of monitoring, classifying, and analyzing any extremist content within just 6 seconds of its online broadcast and with more than 80 percent accuracy. It has a team of multidisciplinary researchers competent in using data analytical tools.
It operates in the extremists’ most widely used languages and dialects. Advanced analytical models are being developed to locate digital media platforms, highlight the extremist focal point, and secret sources of polarization and acquiring activities.
The center works to refute hate and extremist speech and promote concepts of moderation through the production of media content that confronts radical thoughts.


‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

“The Joshie-Man” and his father Dan Harris in the courtyard of the Prophet’s Mosque in Madinah. (Supplied)
Updated 02 February 2026
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‘Cake not hate’ campaign becomes ‘Dates not hate’ in Madinah

  • Dan said he was very impressed by Saudi hospitality and that his family was warmly welcomed
  • He said being in Madinah exposed him to the true diversity of Islam

LONDON: A British autistic and non-verbal boy who has been visiting UK mosques and distributing cakes to promote solidarity amid an increase in far-right support in the country has taken his message of love to Madinah.

Joshua Harris, or “The Joshie-Man” as the 12-year-old is known to his social media fans, has handed out hundreds of his baked goods to worshipers at mosques in major British cities over the last few months.

The “Cake not hate” campaign came about after an Islamophobic attack on a mosque in his home city of Peterborough in October 2025.

Harris and his father visited Masjid Darassalaam, the mosque that was targeted, with cakes that the boy had baked and distributed them to the congregation soon after the attack. Since then, Harris has visited dozens of mosques in the UK.

On a recent trip to the Middle East, he and his father visited Madinah. In a local twist that pays tribute to the holy city’s famous date varieties including ajwa and ambar, Harris handed out dates to people in the courtyard of the Prophet’s Mosque. The “Cake not hate” campaign became “Dates not hate” for Saudi Arabia.

“He was greeted really, really warmly. There were some really touching moments where people were kissing his hands and his head. It was really lovely,” his father, Dan Harris, said.

Dan, the founder of global charity Neurodiversity in Business, said being in Madinah exposed him to the true diversity of Islam.

“We met people from all around the world. It was amazing. It’s like the United Nations there, you get people from different countries and it just goes to show you that the Muslim community, or the Ummah more generally, is not a homogeneous group,” he said.

“We saw people from Tajikistan and Uzbekistan and it was really interesting for us.”

Dan said his visit to Madinah, considered the second holiest city in Islam after Makkah for Muslims, was “profound and life-changing.”

He added: “I would say it’s my favourite city in the world due to the peace and tranquillity I felt there.”

Dan added that he was very impressed by Saudi hospitality: “Everywhere we went, people were taking down my number and insisting that we come for dinner, insisting they pick us up from the location. They were extremely attentive to Joshie as well, making sure his needs were met. We felt a great sense of welcome, something Saudi Arabia is known for.”