When it comes to personal grooming, it seems it is all about women, which is not very accurate. This perception has partly been formed since the markets are mostly full of beauty and personal care products for women.
This trend is, however, changing with several global and local brands offering grooming products for men. Layth Co. is one such company that offers natural beard grooming products such as oils, balm, mustache waxes.
Founded by Mansour Barri in 2019, the company’s products help in soothing men’s facial hair and skin, control beardruff (dandruff in beard) and gives beards healthier and nicer look. The company’s products are made of natural oils and butters. The idea of beard grooming came to Barri when one of his friends suggested he keep a beard, as it would look nice on him.
Barri told Arab News he acted on his friend’s advice and started growing a beard. He said he liked the idea and the changed look. After a few weeks, he entered the phase when he had to take care of his facial hair to maintain a tidy look. “I started to give it special attention and care and bought all sorts of products to maintain it.”
It was then Barri realized there was a shortage of beard grooming products in the Saudi market. This led him to launch his line of products to cater to the needs of an important market segment. He went to one of Jeddah’s famous salons and asked for beard oils. He was shocked when the barber told him he had never heard of such a thing. “I was shocked at that moment. How come that Arabs who are traditionally known for keeping beards never thought of beard care products? That incident sparked an idea in my head, why shouldn’t I introduce beard care products to the Arab world? There are a whole lot of beard product brands around the world, but only a few that are Arab.”
He immediately started contacting suppliers and comparing their oils and testing them on himself. Layth means male lion in Arabic, and for Barri a beard represents a lion’s mane. Barri is trying to break the stereotype that men do not take care of their appearance or that only women care about their image.
“I believe the opposite is happening, as most men that I know visit a salon once a week or every alternate week.” The company offers its products online via its web portal (www.layth.co). Products are shipped locally and internationally, and Barri hopes to expand his project with the launch of a salon that specializes in beard grooming and care. Keep up with the beard care brand on Instagram (@layth.co).
Startup of the Week: Natural products making beard maintenance easy
https://arab.news/4ywsy
Startup of the Week: Natural products making beard maintenance easy
- Founded by Mansour Barri in 2019, the company’s products help in soothing men’s facial hair and skin, control beardruff (dandruff in beard) and gives beards healthier and nicer look
Arab designers shine bright at the Golden Globes
DUBAI/ LOS ANGELES: Arab designers dressed a handful of stars at the 83rd Annual Golden Globes on Sunday, with talent from Lebanon, Egypt and Saudi Arabia among the designers to be featured on the awards ceremony red carpet.
Show host Nikki Glaser took to the red carpet at the event in a baby pink gown by Lebanese designer Zuhair Murad.
The outfit, one of many costume changes for Glaser on Sunday night, hailed from his Resort 2026 collection.
For her part, Kylie Jenner was spotted at the awards ceremony in a custom-made silver gown by Saudi couturier Mohammed Ashi, the founder of Paris-based label Ashi Studio.
Irish TV personality Maura Higgins looked elegant in a figure-hugging black gown with a textured golden shawl-like accessory by Dubai-based Egyptian designer Marmar Halim.
Timothee Chalamet and a sea of other stars also said goodbye to color at this year's Golden Globes, opting instead for black.
Ariana Grande left behind her “Wicked” character's signature pink color for a black Vivienne Westwood couture dress but brought back her ponytail. Other notable celebrities in black included Ayo Edebiri, Selena Gomez, Miley Cyrus and Mia Goth.
Edebiri chose a black off-the-shoulder Chanel dress embellished with jewels on the shoulders from Matthieu Blazy’s Métiers d’Art 2026 show.
Celebrities held onto their gowns and watched their steps as they posed for photos on high stairs that served as the red carpet. Like the Met Gala, they lined up at the bottom and had to perilously climb their way up.
The 83rd Golden Globes gives a glimpse into how celebrities will showcase their original take on fashion as the awards season progresses. Since 1944, the show has honored the best in film and television.
The carpet, at The Beverly Hilton in Beverly Hills, California, is a chance for nominees to make a statement, though some are beholden to fashion houses who pay them as ambassadors.
Several, including George Clooney, wore Giorgio Armani. The fashion world lost Armani in September, but his eponymous brand lives on.
“It was nice to see so many attendees, including Julia Roberts and Kate Hudson, wearing the brand and pay tribute,” said Véronique Hyland, fashion features director for Elle.
Stars also shone in metallics. “Sentimental Value” actor Renate Reinsve twirled on the carpet in a shimmery silver tasseled dress by Nicolas Ghesquiere for Louis Vuitton. Her co-star Elle Fanning's Gucci dress was embroidered with Norwegian flowers in honor of their Norwegian drama film.
